Thought Leadership Essays

Viewing posts from September, 2026

ITL #697 Visible, but are you trusted? The new reputation challenge for South African brands

By: Nkhensani Moyane 28/09/2026
author"s portrait Brands have to give people a reason to believe them, and reputation is revealed when it is tested. By Nkhensani Moyane.

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ITL #696 Beyond tariffs: why strategic communications will shape the success of EU-Mercosur trade

By: Fábio Brandt 21/09/2026
author"s portrait Mercosur will eventually eliminate duties on the great majority of goods imported from the EU. But gaining market access and succeeding in a market are two different things. By Fábio Brandt.

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ITL #695 Lost in translation, found in Shanghai: how Europe's biggest brands can crack China

By: Joshua Van Raalte 14/09/2026
author"s portrait The brands still visible a year after launch are the ones that treated China as a long relationship rather than a single push. By Joshua Van Raalte.

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ITL #694   Unified, not uniform: why global communications needs local expertise

By: Meera Lakhani-Patel 07/09/2026
author"s portrait Our goal should be for every market to bring the same story to life in ways that feel authentic to the audiences it serves. By Meera Lakhani-Patel.

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