In an interconnected world where things change rapidly and there is only a short time to react or formulate new strategies, public relations must be an ethical form of relationship management, based on two-way communications and self-correction. By Takashi Inoue
In today’s ‘Post Truth’ world of alternative facts and social media bots, PR practitioners must commit to honesty and integrity. By Chris Cartwright.
Technology is transforming the workplace and the global economy. It will also trigger a social revolution for which we must prepare. By Flavia Bonfá.
Communication professionals have a big role to play in driving a shift in the tone of public discourse away from cynicism and discourtesy towards a culture of openness and respect. By Amit Misra.
The IPRA Golden World Awards for Excellence 2018 has opened for entries. What did success mean for last year’s GWA Grand Prix winner Weber Shandwick? By Rob Gray.
To track and measure content marketing effectiveness, marketers should focus on applying metrics in six different areas. By Ina Nikolova.
A new model of brand citizenship has emerged that calls for companies to demonstrate they have the best interests of their customers and employees at heart. By Anne Bahr Thompson.
Insight comes from listening in a way that bridges the gap between our own mindset and that of others. By Monique Hendriks.
Notable global corporations and even the US military have come to appreciate the power of empathy. While for PR practitioners, greater success may be achieved by taking shared journeys and finding common ground. By David Amerland.
Selecting an agency able to deliver globally while sticking to budget is far from easy. Here are the questions to ask. By Steve Drake.