By:
Kristian Eiberg
24/02/2020
The relationship between the CEO and the communications advisor seems unmanaged in practice, but the advisor can proactively demonstrate their professional value. By Kristian Eiberg.
By:
Karin Lohitnavy
17/02/2020
Strong and sustained economic growth has made Thailand an attractive proposition for international brands. But while opportunities are rife, it’s not an easy market to crack. By Karin Lohitnavy.
By:
Lena Soh-Ng
10/02/2020
Companies that are open, genuine and communicate often have far stronger reputations. By Lena Soh-Ng.
By:
Gerry McCusker
03/02/2020
What good is a holding statement in an age when people want quick fixes, instant answers and rapid responses? By Gerry McCusker.
By:
Amy Wahome
27/01/2020
Things would have turned out far better for Kenya’s once high-flying betting companies had they spent less time cultivating a brash image and invested more in stakeholder management and a sustainable positioning. By Amy Wahome.
By:
Ilissa Miller
20/01/2020
Businesses in the communications sector have been slow to apply lessons from the sharing economy. By Ilissa Miller.
By:
Stephen Dupont
13/01/2020
Futurists are not only curious, they’ve learned to train their curiosity to see things others don’t. Doing so allows them to anticipate customer needs to develop more effective communications. By Stephen Dupont.
By:
Maril MacDonald
06/01/2020
The communication profession must recognize and understand the differences between “change” and “transformation” and develop the distinct skills each require. By Maril MacDonald.
By:
Ann Marie Gothard
23/12/2019
Health care solutions provider Henry Schein works hard to ensure consistency in the way its “Rely on us” brand promise is delivered internationally. By Ann Marie Gothard.
By:
Tony Langham
16/12/2019
Reputation management must be established as a core management discipline, not a communications function. And we have to get better at telling our clients and organisations what they need. By Tony Langham.
