By:
Ellen Gunning
20/07/2020
The PR Training Academy provides laser-focused, PR-specific skills training endorsed by IPRA to the industry worldwide. By Ellen Gunning.
By:
Ben Petter
13/07/2020
History never repeats itself exactly, but the 2007-8 financial crisis may provide a few clues as to how the covid-19 crisis will, over time, affect the communications landscape. By Ben Petter.
By:
Pelin Kocaalp
06/07/2020
Brands must prepare for the next generation of consumers who even before adulthood have strong values. By Pelin Kocaalp.
By:
Anders Monrad Rendtorff
29/06/2020
There’s far more to a business than its financials. Chief Communications Officers should focus on a broader and more holistic understanding to earn the trust of their top managers. By Anders Monrad Rendtorff.
By:
Kerry Sheehan
22/06/2020
Many managers tasked with harnessing the power of Artificial Intelligence (AI) don’t have the experience and framework to understand it. PR needs to upskill to help with decision making and value creation. By Kerry Sheehan.
By:
Robyn de Villier
15/06/2020
Three steps communicators can take to build brands and reputation. By Robyn de Villiers.
By:
Carol Borchert
08/06/2020
How can we address the proliferation of fake news and improve scientific literacy? By Carol Borchert
By:
Dr. Sabine Einwiller
01/06/2020
Some companies have established corporate newsrooms that mimic how editorial offices work to deliver communication faster and more effectively. By Sabine Einwiller.
By:
James McQueeny
25/05/2020
In the neighboring U.S. states of New York and New Jersey, both hard hit by coronavirus, the candor of government leaders is receiving a good response. By James McQueeny.
By:
Tatevik Simonyan
18/05/2020
Organizations have reacted to the changes brought by the pandemic in varying ways. Some wisely, others less so. By Tatevik Simonyan.
