Thought Leadership Essays

IPRA thought leadership essays deliver relevant content for anyone involved in international communications. They provide insight on the live issues that matter in the fast-changing world of Public Relations.

ITL #595   Leveraging your brand’s inner “Korean-ness”: lessons for global PR professionals

By: Christina Kim 30/09/2024
author"s portrait There is much to learn from the principles that drive the success of Korean brands. By Christina Kim.

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ITL #594 Climate change communications: trends from three years of IPRA Golden World Award finalists

By: Daniel Silberhorn 23/09/2024
author"s portrait What makes a winner? Introduced in 2022, the IPRA Golden World Awards’ climate change category highlights how PR can play a role in tackling the climate crisis. By Daniel Silberhorn.

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ITL #593    Humanizing AI: putting people at the heart of the conversation

By: Roger Hurni 16/09/2024
author"s portrait PR professionals can bridge the gap between technology and humanity—and we should think of AI as “artificial interpretation”. By Roger Hurni.

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ITL #592   The formula for trust: the foundation of reputation

By: Stuart Maister 09/09/2024
author"s portrait Strategic communications is fundamentally about reputation. And reputation boils down to the question: are you trusted? By Stuart Maister.

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ITL #591   Prof. James E. Grunig: moral behavior does not occur without study, research, and reflection

By: Dana Oancea 02/09/2024
author"s portrait An interview with the noted professor and author James E. Grunig on PR and ethics. By Dana Oancea.

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ITL #590 AI in PR and communications: will it change anything at all?

By: Erik van de Nadort 26/08/2024
author"s portrait Many people are growing weary of AI-led communication and looking for authentic human experiences. By Erik van de Nadort.

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ITL #589   A valuable two-way street: unlocking the power of mentoring in global public relations and communications

By: Philip Tate 19/08/2024
author"s portrait Mentoring is more important than ever and IPRA members should have a lifelong commitment to it. By Philip Tate.

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ITL #588   Where media coverage is on sale: time to rethink the value of Earned?

By: Ong Hock Chuan 12/08/2024
author"s portrait Earned media has always been hallowed ground for public relations, and for good reasons. By Ong Hock Chuan.

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ITL #587 A 2024 business imperative: the increasingly critical role and impact of strategic communications

By: Jessica M. Graham 05/08/2024
author"s portrait CCO expertise has become a must-have in an age of rampant misinformation. By Jessica M. Graham.

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ITL #586 - Authentic voices: the rise of non-celebrity influencers

By: Edd Fuentes 29/07/2024
author"s portrait Many non-celebrity influencers have higher levels of engagement compared with their celebrity counterparts. By Edd Fuentes.

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