Thought Leadership Essays

IPRA thought leadership (ITL) essays deliver relevant and engaging content for anyone involved in Public Relations with an international dimension. They provide valuable insight and forthright opinion on the key trends and live issues that really matter in the fast-changing world of Public Relations today.

ITL #528   Сooperate rather than compete: how PR pros should apply AI tools

author"s portrait AI is here to stay. Let’s cooperate rather than compete and maximise the benefits PR pros can get from the newest technologies. By Mary Poliakova

ITL #527   Musings about trees and shadows: influencers and reputation

author"s portrait Incorporating digital influence into PR activities continues to pose risks. By Paulo Andreoli

ITL #526 The year of the polycrisis: bad habits boards need to break

author"s portrait How can businesses steer clear of crisis? A white paper offers some sage advice. By Kate Alexander.

ITL #525 From AI to visual storytelling: key trends reshaping B2B PR

author"s portrait Tips on sharpening up B2B PR, and how ‘start-up Steve’ saw his business transformed. By Laura Hawksworth.

ITL #524 Strategic foresight: 10 considerations for PR practitioners

author"s portrait For the three years ahead, public relations practitioners require long-term strategic foresight. By Alain Grossbard.

ITL #523 Inclusive communication: how to build impact

author"s portrait Important steps you can take to build inclusivity into your communications planning. By Advita Patel.

ITL #522   World Press Freedom Day: Africa's contribution to the edifice of human rights

author"s portrait The collective African approach that brought about this important day in the international calendar underlines that press freedom should be a universal right. By Alain Modoux.

ITL #521 Considering a Voice to Parliament: lessons for Australia from the Black Lives Matter movement

author"s portrait With a referendum on constitutional change in the offing, corporate Australia should amplify First Nations voices and act with care and respect. By Matt Thomas.

ITL #520   Rethinking thought leadership: a voice of authority

author"s portrait Why communication professionals should treat thought leadership as a culture, not a campaign. By Natalie Mina

ITL #519 Net zero communications: how to effectively communicate sustainability efforts

author"s portrait Organizations must clearly show where they stand, where they want to go, which steps they are taking and the progress they are making. By Daniel Silberhorn.
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