Thought Leadership Essays

IPRA thought leadership (ITL) essays deliver relevant and engaging content for anyone involved in Public Relations with an international dimension. They provide valuable insight and forthright opinion on the key trends and live issues that really matter in the fast-changing world of Public Relations today.

ITL #461   Progressing PR: what it takes to deliver ‘integrated’ in 2022

Delivering the best communications work today calls for more collaboration and the ability to identify and co-opt diverse talent. By David Lian.

ITL #460   Let’s bring them to the table first: the seven-course meal can follow

In the age of The Great Resignation we need a Great PR Talent Rethink. By Melissa Arulappan

ITL #459 Sport, technology and the media: embracing technology during the pandemic

European Athletics has stayed on track despite some difficult hurdles thanks to solutions such as a Virtual Media Centre delivered through cloud-based technology. By Rob Faulkner

ITL #458   Sparkling communications: Pandora’s move into lab-grown diamonds

Price point and sustainability considerations were at the heart of the highly newsworthy decision to introduce a range of ‘unnatural’ diamonds. By Johan Melchior.

ITL #457   Telling authentic stories in Asia: building trust in a world of digital natives

Global technology giant Microsoft engages employees as advocates and publishers online and shares powerful stories about how its solutions are changing the world. By Emma Richards.

ITL #456   True green: how corporate governance can save humanity from itself

If all goes to plan, the new International Sustainability Standards Board will apply the principles of public company financial reporting to every aspect of ESG disclosure. By Matt Peacock.

ITL #455 Climate action and the role of communicators: fighting the state of denial

Agencies must question briefs. Are clients genuinely concerned about the environment, or are we being asked to churn out ESG friendly content just to make them look good? By Girish Balachandran.

ITL #454   Money and the metaverse: the alchemy of new business models

Don’t let the games fool you – the metaverse has business at its core. That’s going to challenge businesses and communicators to transform what they do. By Adam Harper.

ITL #453 Sex sells: but not always for something risqué

Working with risqué brands can be hard but it feels good when you get your story over the line. By Jane Stabler.

ITL #452   Bright future: a new generation of PR and Communications leaders in Asia

A new profile of PR professional whose skills are in high demand is beginning to emerge. By Emma Dale.
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