Organizations have reacted to the changes brought by the pandemic in varying ways. Some wisely, others less so. By Tatevik Simonyan.
Winning a GWA can make a big impression, as the team behind last year’s Grand Prix victory have found. By Rob Gray.
Dr. Joseph A. Brennan
The CEO's role in a crisis is to provide leadership across six key tasks. Public relations counselors must educate and support executives about this role. By Joseph A. Brennan.
Faith Senam Ocloo
Young PR talent in Ghana needs more mentoring and coaching to reach its full potential. By Faith Senam Ocloo.
Bots are helping organizations boost performance in many remarkable ways, but they still have their limitations. By Ramya Sahasranaman.
The first pandemic of the digital age is highlighting the benefits of a social-first communications strategy. By Ovidia Lim-Rajaram.
There’s much to be learnt from comparing the coronavirus and climate change crises. By Daniel Silberhorn.
Strategic communications must evolve to become better partners to the CEO and business. By Sukanti Ghosh
How the Optical Society (OSA) uses social media to tell its stories, fight disinformation and engage with influencers. By Suzanne Ffolkes.
A mismanaged crisis often sparks a second, even greater crisis that has the potential to prove fatal for the organization in the firing line. By Mercedes Córdova.