Thought Leadership Essays

IPRA thought leadership essays deliver relevant content for anyone involved in international communications. They provide insight on the live issues that matter in the fast-changing world of Public Relations.

ITL #584 Empowering organizations: a strategic public relations model for enhancing market cap

By: Saeed Philsouphian Ph.D. 15/07/2024
author"s portrait A strategic public relations model with market value at its core has helped mining and minerals company MIDHCO overcome a crisis with its reputation enhanced. By Dr. Saeed Philsouphian.

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ITL #583 Innovation, technology and creativity: beyond formats

By: Núria Vilanova 08/07/2024
author"s portrait Creativity is what makes communication more than just information. By Núria Vilanova.

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ITL #582 Progress over perfection: why action is needed to drive positive change in 2024

By: Andy Pharoah 01/07/2024
author"s portrait Mars has broken the link between the growth of its business and the growth of its carbon footprint. By Andy Pharoah.

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ITL #581 Greenwashing risk: the state of play around the world

By: Daniel Silberhorn 24/06/2024
author"s portrait The air is getting thinner for corporate greenwashing across the world as governments adopt new laws against false green claims. By Daniel Silberhorn.

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ITL #580 Donald Trump on trial: his PR plan hits roadblocks as he becomes the first former U.S. president ever convicted of a crime

By: Andrew Blum 17/06/2024
author"s portrait What is the Trump PR strategy really all about? Attack, deflect, and delay. By Andrew Blum.

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ITL #579  The future of AI: ethical development, regulation and education take center stage

By: Svetlana Stavreva 10/06/2024
author"s portrait Key guidelines to help communications leaders ensure organisations uphold claims of trustworthy and responsible AI development. By Svetlana Stavreva.

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ITL #578   Thinking like engineers: how public relations can help businesses win in the ‘era of less’

By: Brendon Craigie 03/06/2024
author"s portrait Four ways to innovate and build more effective communications at a time when marketing budgets are squeezed. By Brendon Craigie.

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ITL #577   Tell the truth and tell it fast: crisis communications in an 'always-on' world

By: Nicky James 27/05/2024
author"s portrait Businesses that are prepared, nimble and honest are better able to survive a crisis. By Nicky James.

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ITL #576 The appreciation test: artificial communication in the light of evolution

By: Jens Seiffert-Brockmann Ph.D. 20/05/2024
author"s portrait The age of AI in organizational communication has already begun, but there is a test it may never pass. By Jens Seiffert-Brockmann.

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ITL #575   Luna's legacy: shaping the Philippine brand with art and unity

By: Teodoro “Junie” S. Del Mundo, Jr 13/05/2024
author"s portrait The Philippines has strategically leveraged its cultural heritage and artistic expression to enhance its global image. By Teodoro “Junie” S. Del Mundo, Jr.

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