Thought Leadership Essays

IPRA thought leadership (ITL) essays deliver relevant and engaging content for anyone involved in Public Relations with an international dimension. They provide valuable insight and forthright opinion on the key trends and live issues that really matter in the fast-changing world of Public Relations today.

ITL #380 Distance learning: bite-sized skills training for PR worldwide

The PR Training Academy provides laser-focused, PR-specific skills training endorsed by IPRA to the industry worldwide. By Ellen Gunning.

ITL #379   Covid-19: accelerating the evolution of corporate communications in Central & Eastern Europe

History never repeats itself exactly, but the 2007-8 financial crisis may provide a few clues as to how the covid-19 crisis will, over time, affect the communications landscape. By Ben Petter.

ITL #378   An eye to the future: sincerity is the new necessity

Brands must prepare for the next generation of consumers who even before adulthood have strong values. By Pelin Kocaalp.

ITL #377   Business understanding for the CCO: four levels, two contexts

There’s far more to a business than its financials. Chief Communications Officers should focus on a broader and more holistic understanding to earn the trust of their top managers. By Anders Monrad Rendtorff.

ITL #376   Don’t sleepwalk into AI: PR must diversify roles and support business innovation

Many managers tasked with harnessing the power of Artificial Intelligence (AI) don’t have the experience and framework to understand it. PR needs to upskill to help with decision making and value creation. By Kerry Sheehan.

ITL #375   Covid-19 in Africa: steering brands through challenging circumstances

Three steps communicators can take to build brands and reputation. By Robyn de Villiers.

ITL #374 Science communications: the importance of facts in an increasingly faux science world

How can we address the proliferation of fake news and improve scientific literacy? By Carol Borchert

ITL #373 Topic-based strategic communication and corporate newsrooms: greater agility in corporate communication

Some companies have established corporate newsrooms that mimic how editorial offices work to deliver communication faster and more effectively. By Sabine Einwiller.

ITL #372 Pandemic communications: from the government side

In the neighboring U.S. states of New York and New Jersey, both hard hit by coronavirus, the candor of government leaders is receiving a good response. By James McQueeny.

ITL #371   The global coronavirus crisis: a business perspective from Armenia

Organizations have reacted to the changes brought by the pandemic in varying ways. Some wisely, others less so. By Tatevik Simonyan.
Welcome to IPRA


Authors

Archive

July (4)
June (5)
May (4)
July (5)
June (4)
May (4)
July (5)
June (4)
May (4)
July (5)
June (4)
May (5)
July (3)
June (4)
May (5)
July (4)
June (5)
May (5)
July (5)
June (4)
May (4)
July (4)
June (3)
May (3)
June (8)
June (17)
March (15)
June (14)
April (20)
June (16)
April (17)
June (16)
April (14)
July (9)
April (15)
Follow IPRA: