Delivering the best communications work today calls for more collaboration and the ability to identify and co-opt diverse talent. By David Lian.
In the age of The Great Resignation we need a Great PR Talent Rethink. By Melissa Arulappan
European Athletics has stayed on track despite some difficult hurdles thanks to solutions such as a Virtual Media Centre delivered through cloud-based technology. By Rob Faulkner
Price point and sustainability considerations were at the heart of the highly newsworthy decision to introduce a range of ‘unnatural’ diamonds. By Johan Melchior.
Global technology giant Microsoft engages employees as advocates and publishers online and shares powerful stories about how its solutions are changing the world. By Emma Richards.
If all goes to plan, the new International Sustainability Standards Board will apply the principles of public company financial reporting to every aspect of ESG disclosure. By Matt Peacock.
Agencies must question briefs. Are clients genuinely concerned about the environment, or are we being asked to churn out ESG friendly content just to make them look good? By Girish Balachandran.
Don’t let the games fool you – the metaverse has business at its core. That’s going to challenge businesses and communicators to transform what they do. By Adam Harper.
Working with risqué brands can be hard but it feels good when you get your story over the line. By Jane Stabler.
A new profile of PR professional whose skills are in high demand is beginning to emerge. By Emma Dale.