By:
Gabrielle Gambrell
05/04/2021
Communication has a critical role in helping to eliminate stigmas and misinterpretations. By Gabrielle Gambrell.
By:
Hannah Patel
29/03/2021
To stand out from the crowd, b2b brands will need to take a leaf out of the b2c marketing playbook and create content that’s more engaging, entertaining and emotive. By Hannah Patel.
By:
Neha Jain
22/03/2021
Following the massive shocks and upheavals of the last year, communicators must understand and embrace the new rules for a new world. By Neha Jain.
By:
Siddhartha Mukherjee
15/03/2021
India is a fast-paced, energetic and ‘emotional’ economy which presents a myriad of learning opportunities for brand management and communications professionals. By Siddhartha Mukherjee.
By:
Charlotte West
08/03/2021
For more communications professionals to make it into the C-suite, our industry must get better at using measurement to understand the multifaceted ways reputation is shaped. By Charlotte West.
By:
Sunil John
01/03/2021
The PR industry in the Middle East PR is set for strong growth over the coming decade, powered by state-owned investment funds and national champions. By Sunil John
By:
Stephen Waddington
22/02/2021
The public relations discipline has emerged stronger from covid-19 but it needs to build on its legacy from the crisis with innovation in education, learning and development. By Stephen Waddington.
By:
Daniel Silberhorn
15/02/2021
The year of the pandemic may have been a watershed for CSR. But a gap remains between what people want companies to prioritize, and what companies do. By Daniel Silberhorn.
By:
Sally Maier-Yip
08/02/2021
Many businesses have misjudged the Chinese market. Here are five blunders to avoid. By Sally Maier-Yip.
By:
William Moss
01/02/2021
A global company, a dangerous time and five hard-won lessons in risk communication. By William Moss.
