News

ITL #288 - Crossing the relevance divide: sensitivity to local market culture

Brands need to balance global alignment with local relevance if they are to matter to consumers. By Joanna Oosthuizen.

ITL #287 Riding the news vs writing the news: what PRs need to know

Although piggybacking on a story already making headlines and setting your own news agenda are different approaches, both present opportunities for building brand reputation and driving commercial success. By Laura Hindley.

ITL #286  - AI: can it tell stories that touch our hearts?

When marketers partner with machines, they can tell stories that are more effective, engaging, and even empathetic. By Lee Nugent.

ITL #285 Professional empathy: A skill often overlooked in marketing communications

ITL #285 Professional empathy: A skill often overlooked in marketing communications

ITL #284 - Reputation in the aftermath of Grenfell: how ‘trial by media’ can crack the hero brand’s halo

The narrative blame game that unfolded following the Grenfell Tower catastrophe offers important communication lessons and underlines that even highly respected organisations are vulnerable to reputational damage. By George Noon.

ITL #283 - Strategies for influencing EU policy: Public Affairs in a consensus-driven environment

The nature of the EU, with its strong focus on the everyday work of committees and working groups and the fact that legislation can only be brought forward by an unelected Commission, leads to an approach that is more technocratic than party political. By Wes Himes.

ITL #282 PR trends research: 10 key insights from the European Communication Monitor 2018

Maintaining trust, workplace stress and fake news are three of the issues to figure large in this year’s comprehensive ECM research among European communicators. By Dejan Verčič (pictured) and Ansgar Zerfass.

ITL #281  - Leaping into the future that is blockchain technology: what PRs need to know

In order to communicate tech company brands credibly and effectively, PR practitioners must understand highly significant new technologies such as blockchain. By Candice Teo.

ITL #280  - Living large in a small world: PR in the land of the number eight wire

Communicators in New Zealand must be creative and ingenious to overcome a range of challenges, including comparatively small budgets. By Claudia Macdonald.

ITL #279 - David, Davida, Davetta, Davina and Goliath: how individuals can create positive change

Due to pollution, environmental degradation and depletion of natural resources, our planet seems to be hurtling towards disaster. We all have a part to play in averting catastrophe by championing sustainability. By Alistair Peck.
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