Mohammed El Batta
Treating the Middle East as a single, undifferentiated market is a mistake when all is going well. But a one-size-fits-all approach is an even bigger error at times of crisis. By Mohammed El Batta.
Is being shameless now a widely accepted strategy? And what does that mean for ethical PR and reputation as a calculable metric? By Gerry McCusker.
Museums, educational institutions and tourism play a significant role in shaping international perceptions of a location and can pave the way for investment by foreign businesses. By Farzana Baduel.
Strategy and outcome-focused agencies are benefiting from the massive changes sweeping through India. By Jaideep Shergill.
The European Banking Federation is using fun online learning on an international scale to teach teenage schoolchildren about debt, compounding interest and other important lessons about saving and borrowing with a view to improving future financial wellbeing. By Raymond Frenken.
Should your Chief Communication Officer* be your chief communications spokesperson? By Guy Esnouf.*Other titles are available
Brands need to balance global alignment with local relevance if they are to matter to consumers. By Joanna Oosthuizen.
Although piggybacking on a story already making headlines and setting your own news agenda are different approaches, both present opportunities for building brand reputation and driving commercial success. By Laura Hindley.
When marketers partner with machines, they can tell stories that are more effective, engaging, and even empathetic. By Lee Nugent.
ITL #285 Professional empathy: A skill often overlooked in marketing communications