News

ITL #294 - Swimming in a sea of stories: managing and protecting brand reputation in The Middle East

Treating the Middle East as a single, undifferentiated market is a mistake when all is going well. But a one-size-fits-all approach is an even bigger error at times of crisis. By Mohammed El Batta.

ITL #293 - Shameless: the death of shame is killing PR

Is being shameless now a widely accepted strategy? And what does that mean for ethical PR and reputation as a calculable metric? By Gerry McCusker.

ITL: #292 - Soft power: catalyst to country branding and foreign direct investment

Museums, educational institutions and tourism play a significant role in shaping international perceptions of a location and can pave the way for investment by foreign businesses. By Farzana Baduel.

ITL #291 -  Defining the curve: the changing nature of India’s PR industry

Strategy and outcome-focused agencies are benefiting from the massive changes sweeping through India. By Jaideep Shergill.

ITL #290 European Money Quiz: gamifying education to boost financial literacy

The European Banking Federation is using fun online learning on an international scale to teach teenage schoolchildren about debt, compounding interest and other important lessons about saving and borrowing with a view to improving future financial wellbeing. By Raymond Frenken.

ITL #289 - Facing the cameras: shifting the media spotlight from CEO to CCO

Should your Chief Communication Officer* be your chief communications spokesperson? By Guy Esnouf.*Other titles are available

ITL #288 - Crossing the relevance divide: sensitivity to local market culture

Brands need to balance global alignment with local relevance if they are to matter to consumers. By Joanna Oosthuizen.

ITL #287 Riding the news vs writing the news: what PRs need to know

Although piggybacking on a story already making headlines and setting your own news agenda are different approaches, both present opportunities for building brand reputation and driving commercial success. By Laura Hindley.

ITL #286  - AI: can it tell stories that touch our hearts?

When marketers partner with machines, they can tell stories that are more effective, engaging, and even empathetic. By Lee Nugent.

ITL #285 Professional empathy: A skill often overlooked in marketing communications

ITL #285 Professional empathy: A skill often overlooked in marketing communications
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