We can learn a huge amount from literature…and not only about how to write better. By Andrea Gissdal.
Is the international PR community ready and willing to adopt a set of core principles to guide practice on social responsibility, including care for our planet? By Inge Wallage.
Good relationships are vital. So how can we measure the state they’re in? By Phil Borge-Slavnich.
Hélène V. Gagnon
A four-pronged employee empowerment strategy with measurable objectives helped Canadian aerospace technology company CAE keep morale and performance levels high. By Hélène V. Gagnon.
To make a real impact on social at this time of great behavioural change you’ve got to understand your audience. By Katy Howell.
Success in the IPRA Golden World Awards' Global Contribution category provoked feelings of joy and pride, but when it comes to pro bono work it’s essential to understand why you are doing it. By Danijel Koletić.
Blockchain is going to solve many business problems, including in PR. As an industry, we need to learn much more about it. By Philippe Borremans.
Communication has a critical role in helping to eliminate stigmas and misinterpretations. By Gabrielle Gambrell.
To stand out from the crowd, b2b brands will need to take a leaf out of the b2c marketing playbook and create content that’s more engaging, entertaining and emotive. By Hannah Patel.
Following the massive shocks and upheavals of the last year, communicators must understand and embrace the new rules for a new world. By Neha Jain.