By:
Founder & CEO, SlicedBrand
05/12/2022
Marketing and PR are often confused in what they can and cannot do, as well as the ways that success can be measured. How do PR pros put a price on success? (Hint: they don’t.) By Ayelet Noff.
By:
kimberley Goode
28/11/2022
As communicators we should strive to incorporate more data-driven decisions into our work, but it’s important to remember some key principles. By Kimberley Goode.
By:
Skye Lambley
21/11/2022
It’s time for PR agencies to dump timesheets in exchange for charging clients based on the value of the service they provide – and to never look back. By Skye Lambley.
By:
Anton Nebbe
14/11/2022
Conducting regular waves of research and making the findings freely available can boost corporate reputation and open the door to commercial opportunities. By Anton Nebbe.
By:
Aniisu K Verghese Ph.D.
07/11/2022
Governments have used ‘nudge’ thinking to achieve some powerful interventions, so why haven’t more organizations established nudge units? By Aniisu K Verghese.
By:
Mary Poliakova
31/10/2022
Trying to navigate a crisis by sitting quietly and waiting it out without communicating is a faulty approach that hands an advantage to more forward thinking competitors. By Mary Poliakova.
By:
Dr. Clāra Ly-Le
24/10/2022
If marketing is a sprint, then PR is a marathon that can deliver amazing results in terms of reputation and education. For example, by using scientific proof to boost vaccination levels in Vietnam. By Clāra Ly-Le.
By:
Archana Jain
17/10/2022
With India on course to have 900 million internet users by 2025, influencer marketing is booming. But nano and micro-influencers often deliver higher engagements rates than the superstars. By Archana Jain.
By:
James Lynch
10/10/2022
It is imperative to have a well-defined reputation and communications strategy in place for handling a data breach as an integral part of an incident response plan. By James Lynch.
By:
Janine Allen
03/10/2022
Organizations who want to be known as an employer of choice, and attract and retain top talent, must do far more than talk the talk. By Janine Allen.
