Critics of corporate philanthropy initiatives and purpose statements argue they are often more about the optics than real systemic change to the way companies treat their various stakeholders. By Narda Shirley.
When businesses take a chance on being at the forefront of social issues they put their integrity on the line. By Ronke Lawal.
Effective solutions start with opposing sides spending time together and entering into conversation with a willingness not just to hear each other out but also to feel each other out. By Marian Salzman.
Identifying and working with the right social media influencers for a specific hotel, spa or restaurant can deliver impressive marketing results without breaking the bank. By Louise O’Brien.
PR professionals have a role to play in influencing how organisations behave. Agencies and in-house comms teams must become bolder and better at convincing business leaders to implement strategic change. By Jeremy Galbraith.
Aequitas’ pro bono campaign for the Pure Anguilla Foundation saved lives in the aftermath of Hurricane Irma by putting intense pressure on the UK Government to protect its citizens from disaster – and deservedly won a special IPRA Golden World Award. By Nick Colwill.
Whether we like it or not, data security risks have entered the reputation management and crisis communications field. By Philippe Borremans.
Now that much of the initial hype around blockchain has died down, blockchain companies must show their relevance to a broader audience than the tech community. By Saskia Stolper.
Employees are your best brand advocates, particularly in an environment driven so extensively by social media and word-of-mouth communications. By Marci Kaminsky.
Some consumers actively want to become ‘friends’ with brands. The challenge is to deepen connections with them. By Norty Cohen.