News

ITL #284 - Reputation in the aftermath of Grenfell: how ‘trial by media’ can crack the hero brand’s halo

The narrative blame game that unfolded following the Grenfell Tower catastrophe offers important communication lessons and underlines that even highly respected organisations are vulnerable to reputational damage. By George Noon.

ITL #283 - Strategies for influencing EU policy: Public Affairs in a consensus-driven environment

The nature of the EU, with its strong focus on the everyday work of committees and working groups and the fact that legislation can only be brought forward by an unelected Commission, leads to an approach that is more technocratic than party political. By Wes Himes.

ITL #282 PR trends research: 10 key insights from the European Communication Monitor 2018

Maintaining trust, workplace stress and fake news are three of the issues to figure large in this year’s comprehensive ECM research among European communicators. By Dejan Verčič (pictured) and Ansgar Zerfass.

ITL #281  - Leaping into the future that is blockchain technology: what PRs need to know

In order to communicate tech company brands credibly and effectively, PR practitioners must understand highly significant new technologies such as blockchain. By Candice Teo.

ITL #280  - Living large in a small world: PR in the land of the number eight wire

Communicators in New Zealand must be creative and ingenious to overcome a range of challenges, including comparatively small budgets. By Claudia Macdonald.

ITL #279 - David, Davida, Davetta, Davina and Goliath: how individuals can create positive change

Due to pollution, environmental degradation and depletion of natural resources, our planet seems to be hurtling towards disaster. We all have a part to play in averting catastrophe by championing sustainability. By Alistair Peck.

ITL #278   -  Feeding the spirit: navigating our political and social landscape

At a time of nosediving trust, retail giant Kroger is striving to reduce hunger by eliminating food waste. By Jessica Adelman.

ITL #277 Social media: how it influences decision-making

Research shows that social media influences decision-making across industries and age groups. By Marcia DiStaso and Tina McCorkindale.

ITL #276 - The silent revolution: the new face of public relations

More channels, eroding trust in traditional media and new demands on the client side: the world of PR is changing dramatically. But these market challenges could form a new type of communication agency. By Michael Tobias.

ITL #275 - The game has changed: stop managing issues, solve them!

Simply trying to manage an issue is no longer enough. The public expects companies to tackle difficult problems head-on. By Christiaan Prins
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