Thought Leadership Essays

IPRA thought leadership essays deliver relevant content for anyone involved in international communications. They provide insight on the live issues that matter in the fast-changing world of Public Relations.

ITL #482 It’s lonely at the top: helping CEOs perform

author"s portrait Why do successful Chief Executive Officers experience loneliness, what effect can this have on their performance and that of their organisation – and what should the Communications Director do about it? By Nanne Bos.

ITL #481   Listening in action for employees: internal comms during crisis

author"s portrait Research finds that organizations still don’t listen to their employees enough. And women feel less listened-to than their male counterparts. By Shannon A. Bowen.

ITL #480 PR is NOT press relations: tackling misconceptions

author"s portrait The nature of public relations today is widely misunderstood. To paint a more accurate picture, IPRA has developed a series of communications about the value of public relations to society. By Alain Grossbard.

ITL #479   An overused term: has PR devalued thought leadership?

author"s portrait True thought leadership is a powerful marketing tool but too often it’s a catch-all term for low-value content. By Libby Howard

ITL #478   Public Affairs in Europe: a new, but no less challenging era

author"s portrait In the current geopolitical, political and economic context, it has become harder to develop compelling advocacy campaigns that deliver measurable business impact. By Ben Petter.

ITL #477 What China expects: building corporate reputations in the world’s second largest economy

author"s portrait Given the size of its economy, growth trajectory and governance attributes, China obliges companies operating in its market to adjust to prevailing attitudes, norms, and processes. By John Russell.

ITL #476   B2B marketing: from blah and boring, to bold and brilliant

author"s portrait Many B2B brands are still missing the opportunity to produce compelling content that grabs audience attention. By Smitha Virik

ITL #475 Championing our workforce: six ways to build a people-first industry

author"s portrait For the sake of employee wellbeing, we must create work environments that make people feel seen, heard and recognised. By Nitin Mantri.

ITL #474   Lies are lethal: to beat them we need more than facts

author"s portrait If we open ourselves up to anti-democratic forces without a plan to expose them and to fight them, we risk succumbing to the same social breakdown that forced my great grandfather to flee Europe. By Stefan Rollnick.

ITL #473   There’s life after 50: don’t let age stop you

author"s portrait Age should be seen as a virtue. Yet many older PR practitioners, especially women, face discrimination. By Evadney Campbell.
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