By:
Ken Mandelkern
12/08/2019
For persuasive, game-changing results, thought leadership content has to deliver a “Return on Objectives”. By Ken Mandelkern.
By:
Daniel Silberhorn
05/08/2019
Communicators have a vital role to play in building the partnerships needed to solve climate change issues. By Daniel Silberhorn.
By:
Rania Azab
29/07/2019
Although carefully crafted crisis protocols remain essential, in today’s fast-paced world it’s vital to stay open minded when disaster strikes. By Rania Azab.
By:
Gerry McCusker
22/07/2019
Why are some public figures able to survive and sometimes even thrive despite repeatedly causing offence? By Gerry McCusker.
By:
Jennifer Leppington-Clark
15/07/2019
Companies must give sufficient power to their local people on the ground so that they are able to implement what makes sense in their markets. By Jennifer Leppington-Clark.
By:
Jon Meakin
08/07/2019
PR is yet to properly get to grips with measurement and evaluation, even though it is arguably the most pressing challenge the profession faces. By Jon Meakin.
By:
Claudia Pritchitt
01/07/2019
Some pundits suggest PR is in decline. Yet the wide-ranging changes of recent years have brought great opportunities for growth. By Claudia Pritchitt.
By:
Deeped Niclas Strandh
24/06/2019
A longstanding consensus culture has been replaced by people taking sides. What opportunities does the polarised discourse offer brands? By Deeped Niclas Strandh.
By:
Phil Lobel
17/06/2019
Today you can dramatically increase the number of eyes that see a traditional media hit, allowing you to reach audiences you would not previously have considered possible. By Phil Lobel.
By:
David Eisenstadt
10/06/2019
Cyber-attacks and data breaches can be incredibly damaging. Organizations must get on top of managing the risk. By David Eisenstadt.
