Thought Leadership Essays

IPRA thought leadership essays deliver relevant content for anyone involved in international communications. They provide insight on the live issues that matter in the fast-changing world of Public Relations.

ITL #522   World Press Freedom Day: Africa's contribution to the edifice of human rights

author"s portrait The collective African approach that brought about this important day in the international calendar underlines that press freedom should be a universal right. By Alain Modoux.

ITL #521 Considering a Voice to Parliament: lessons for Australia from the Black Lives Matter movement

author"s portrait With a referendum on constitutional change in the offing, corporate Australia should amplify First Nations voices and act with care and respect. By Matt Thomas.

ITL #520   Rethinking thought leadership: a voice of authority

author"s portrait Why communication professionals should treat thought leadership as a culture, not a campaign. By Natalie Mina

ITL #519 Net zero communications: how to effectively communicate sustainability efforts

author"s portrait Organizations must clearly show where they stand, where they want to go, which steps they are taking and the progress they are making. By Daniel Silberhorn.

ITL #518 Communication for calm: improving organisational or team chaos

author"s portrait Rushing to address symptoms of chaos without first understanding the root cause is doomed to failure. By Jenni Field.

ITL #517   Biodiversity loss: an issue for communications professionals

author"s portrait It is imperative that as a profession we urge businesses to think beyond their net zero emissions targets and analyse how their operations depend on nature. By Ava Lawler.

ITL #516 Climate change: can public relations help save the world?

author"s portrait IPRA’s Climate Change Communications Guidelines equip PR professionals to better navigate all communications efforts related to climate change issues. By Svetlana Stavreva.

ITL #515 Sustainability and reputation: strategies for a better world

author"s portrait Thought leaders are mainly made through strategic choices, extensive research and careful planning. By Eva Torra.

ITL #514 Rebuilding trust in media: creating more nuanced content for social and traditional media

author"s portrait Communicators must be ever more careful about where content is placed, tailoring campaigns to platforms of most relevance to clients. By Karena Crerar.

ITL #513   Silence is not an option: corporate activism needs to become a specialized PR function

author"s portrait Amid growing polarization, organizations should consider building specialized capability focused on corporate activism, social justice, and advocacy. By Yvette Sterbenk.
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