Thought Leadership Essays

IPRA thought leadership (ITL) essays deliver relevant and engaging content for anyone involved in Public Relations with an international dimension. They provide valuable insight and forthright opinion on the key trends and live issues that really matter in the fast-changing world of Public Relations today.

ITL #390   Nature or nurture: the making of a thought leader

There are five stages in the journey to becoming an established thought leader whose opinions are valued by your peers and the media. By Andy Rowlands.

ITL #389 The social sciences: an often-neglected ally for public relations

Insights from social science research still feature all too rarely in public relations activity. By Lucas Bernays Held.

ITL #388 - Edge is in: driving the point home

An edgy communications strategy can be effective at capturing attention. But there are risks to consider. By Tuhina Pandey.

ITL #387  - The decade of do: brand marketing’s new era

The covid-19 crisis reinforces the view that brands and organisations must play an active role in solving the world’s problems. By Richard Brett.

ITL #386   Digital PR: reaching a broader audience in Nigeria

Traditional agency models are being adapted to embrace the strong growth of digital. By Tokunboh George-Taylor.

ITL #385   Surviving lockdown: eight lessons

Values are among the most important investments a business can make and leadership is about so much more than saying stuff. By David Fraser.

ITL #384 Cultural intelligence: how its rising importance is impacting PR and communications

Cultural intelligence enables people to work effectively across cultures and is especially important for communicators. By Svetlana Stavreva.

ITL #383 A path to the top table: defining the future board, now

Many businesses are changing how they operate, calling for a reappraisal of director skills and profiles. Will this help more comms leaders get a seat on the board? By Vivian Lines.

ITL #382 What do lawyers truly think about communicators in a crisis?

International research among experienced crisis lawyers finds that communicators and legal professionals really do think differently. By Tony Jaques.

ITL #381   Global crisis: allowing the Corporate Affairs Director to shine?

The misunderstood role of the Corporate Affairs Director, and why it’s not dissimilar to the Chief Operating Officer. By Matthew Jervois.
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