Thought Leadership Essays

IPRA thought leadership essays deliver relevant content for anyone involved in international communications. They provide insight on the live issues that matter in the fast-changing world of Public Relations.

ITL #547 Cast a wider net: why your next comms campaign should be integrated

author"s portrait Done correctly, communicating across different platforms and channels helps businesses reinforce brand identity with their target audience. By Nick Seymour.

ITL #546   An effective weapon: PR is the CMO’s new best friend

author"s portrait PR is a magic flute; played horribly by most, played to perfection by the gifted few. By Kev O’Sullivan.

ITL #545 Role of authenticity in modern public relations: ensuring trust and connection

author"s portrait Authenticity has emerged as a cornerstone in modern public relations, particularly in the context of the Middle East. By Nidal Abou Zaki.

ITL #544 ‘Climate washing’ litigation: How to prepare for global action against greenwashing

author"s portrait Amid new anti-greenwashing legislation, businesses need to review and strengthen their communications in line with demands for truthful, evidence-based sustainability claims. By Daniel Silberhorn.

ITL #543 Smart communication: building trust to help regional projects succeed

author"s portrait Local communities need to understand and feel a part of the projects that are planned in their neighborhoods. By Bosco Marti.

ITL #542   Mastering APAC's communication mosaic: key strategies for success

author"s portrait Embrace digital, ‘gloca-lization’ and diversity for successful communications in Asia Pacific. By Serina Tan

ITL #541 Pay-to-play for visibility: Navigating the media landscape where earned media is not the norm

author"s portrait If content is becoming paid for, what differentiates us from advertisers? By Rafiat Gawat.

ITL #540   Holistic measurement: Unveiling the true impact of public relations in the post-cookie era

author"s portrait Industry leaders are embracing measurement approaches that consider the entirety of the customer journey. By James Crawford.

ITL #539   PR and Comms: should they have social impact and social value?

author"s portrait Research finds that PR and Comms professionals wish for a more meaningful, socially relevant profession. By Ana Adi.

ITL #538 Influencing Millennials and Gen Z: a fresh take on PR is required

author"s portrait Through algorithms, AI is shaping a generation that is distinct from any previous generation, and the PR industry must stay on its toes. By C. Lekha.
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