By:
Dr. Joseph A. Brennan
04/05/2020
The CEO's role in a crisis is to provide leadership across six key tasks. Public relations counselors must educate and support executives about this role. By Joseph A. Brennan.
By:
Faith Senam Ocloo
27/04/2020
Young PR talent in Ghana needs more mentoring and coaching to reach its full potential. By Faith Senam Ocloo.
By:
Ramya Sahasranaman
20/04/2020
Bots are helping organizations boost performance in many remarkable ways, but they still have their limitations. By Ramya Sahasranaman.
By:
Ovidia Lim-Rajaram
13/04/2020
The first pandemic of the digital age is highlighting the benefits of a social-first communications strategy. By Ovidia Lim-Rajaram.
By:
Daniel Silberhorn
06/04/2020
There’s much to be learnt from comparing the coronavirus and climate change crises. By Daniel Silberhorn.
By:
Sukanti Ghosh
30/03/2020
Strategic communications must evolve to become better partners to the CEO and business. By Sukanti Ghosh
By:
Suzanne Ffolkes
23/03/2020
How the Optical Society (OSA) uses social media to tell its stories, fight disinformation and engage with influencers. By Suzanne Ffolkes.
By:
Mercedes Córdova
16/03/2020
A mismanaged crisis often sparks a second, even greater crisis that has the potential to prove fatal for the organization in the firing line. By Mercedes Córdova.
By:
Trey Watkins
09/03/2020
Accurate and inaccurate information about COVID-19 is spreading faster than the investigations medical experts are conducting into the virus. By Trey Watkins.
By:
Patrik Schober
02/03/2020
In today’s fast-moving world, PR faces a quartet of major challenges: measurement, ethics, appropriate use of all available channels and education. By Patrik Schober.
