Thought Leadership Essays

IPRA thought leadership essays deliver relevant content for anyone involved in international communications. They provide insight on the live issues that matter in the fast-changing world of Public Relations.

ITL #604   Science fiction and public relations: sense of wonder opens new era of communication worldwide

By: Koichi Iwasawa 02/12/2024
author"s portrait How can SF prototyping create a product, service or society of the future? By Koichi Iwasawa.

read more / Comments

ITL # 603   Swedish shareholder activism: the pivotal role of retail investors

By: Jonas Rodny 25/11/2024
author"s portrait Companies listed in Sweden must be attuned to the expectations of a diverse shareholder base that extends beyond traditional institutional investors. By Jonas Rodny.

read more / Comments

ITL #602 Nothing is real: why smart business invests in human creativity

By: Jirimiko Oranen 18/11/2024
author"s portrait Generative AI has put content creation on steroids, but human creativity and thought leadership are more important than ever. By Jirimiko Oranen.

read more / Comments

ITL #601 Champions of truth: building skills to tackle misinformation

By: Sophie Armour 11/11/2024
author"s portrait How a small nonprofit strives to inject balance into the public conversation around plant-based and cultivated meat. By Sophie Armour.

read more / Comments

ITL #600 COP29: Azerbaijan takes center stage in global climate talks

By: Vali Alibayov 04/11/2024
author"s portrait COP29 presents a crucial opportunity for PR professionals to engage governments, businesses, NGOs, and civil society groups. By Vali Alibayov.

read more / Comments

ITL #599 Effective leadership: strategic communicators must be humble listeners

By: Caryn E. Medved 28/10/2024
author"s portrait Industry leaders must, more than ever, prioritize listening on equal footing with content creation. By Caryn Medved.

read more / Comments

ITL #598   Strategic communications: rethinking reputation in a rapidly warming world

By: Bianca Ghose 21/10/2024
author"s portrait Protecting a company’s most valuable asset in a volatile environment calls for not just skill, but spine. By Bianca Ghose.

read more / Comments

ITL #597 Artificial Intelligence: a future we (don’t) believe in?

By: Nikolina Ljepava Ph.D. 14/10/2024
author"s portrait Clear ethical standards and frameworks are needed to separate truth from fakery. By Nikolina Ljepava.

read more / Comments

ITL #596 Positioning: where is the public relations industry in green economy transformation?

By: Danijel Koletić 07/10/2024
author"s portrait Why I launched the Roman Declaration of Green Communication Responsibility initiative. By Danijel Koletić.

read more / Comments

ITL #595   Leveraging your brand’s inner “Korean-ness”: lessons for global PR professionals

By: Christina Kim 30/09/2024
author"s portrait There is much to learn from the principles that drive the success of Korean brands. By Christina Kim.

read more / Comments

Welcome to IPRA
Log in
Sign up


Authors

Archive

July (1)
June (5)
May (4)

July (5)
June (4)
May (4)

July (5)
June (4)
May (5)

July (4)
June (4)
May (5)

July (4)
June (4)
May (5)

July (4)
June (5)
May (4)

July (5)
June (4)
May (4)

July (5)
June (4)
May (4)

July (5)
June (4)
May (5)

July (3)
June (4)
May (5)

July (4)
June (5)
May (5)

July (5)
June (4)
May (4)

July (4)
June (3)
May (3)

June (8)

June (17)
March (15)

June (14)
April (20)

June (16)
April (17)

June (16)
April (13)

July (9)
April (15)

Follow IPRA: