Agencies must gain clarity early on from clients over approved budgets in order for a workable, mutually beneficial relationship to develop. By David Landis.
The mining industry has not proved adept at telling its own story. That needs to change. By Warrick Hazeldine.
Going global means striking the right balance between local market insight and international capabilities. Although some degree of consistency is vital, we are not all the same! By Gustavo Averbuj.
China’s consumers are hungry for ‘amazing’ new products and predisposed to ascribing a social benefit to them. Yet at the same time, they are turned off by over-inflated claims concerning innovation. By Penny Burgess.
As host nation for the both the next Rugby World Cup and summer Olympics, Japan is getting ready to be the focus of global attention. By Etsuko Tsugihara.
Was the third sector the final institutional bastion to blow its reputation in the UK – and is there anyone left we can depend on? By Jim Donaldson.
Alexander Christov, PhD
Tools for measuring the impact and effectiveness of PR activity are imperfect. However, a clearer picture can be achieved by combining commonsense with bravery. By Alexander Christov.
Jane Hammond, Loula Zaklama, Richard Linning and Johanna McDowell have been accorded IPRA Member Emeritus status. Why has this rare honour been conferred by the IPRA Board and what does recognition mean to the recipients? By Rob Gray.
Older generations have at times been scathing about millennials but as long as they address their own shortcomings they hold the key to reshaping PR in the next few years so that it is fit for the future. By Seçkin Çetin.
Starr Million Baker
Large, multinational PR agencies aren’t the only option for clients seeking global reach. By Starr Million Baker.