Thought Leadership Essays

IPRA thought leadership (ITL) essays deliver relevant and engaging content for anyone involved in Public Relations with an international dimension. They provide valuable insight and forthright opinion on the key trends and live issues that really matter in the fast-changing world of Public Relations today.

ITL #408   Effective China PR: five essential don’ts

Many businesses have misjudged the Chinese market. Here are five blunders to avoid. By Sally Maier-Yip.

ITL #407   Three months that changed everything: why Intel is doing better day by day

A global company, a dangerous time and five hard-won lessons in risk communication. By William Moss.

ITL #406   Intentional crisis mismanagement: how organizations can damage themselves

The misplaced sense of invincibility among leaders and a failure by organizations to challenge it are catalysts for disaster. By James Lukaszewski.

ITL #405   Shaping the next space: moving leadership away from past styles

Public relations has a role to play in shaping the leadership models called for in these tricky ‘in-between’ times. By Catherine Arrow.

ITL #404   Trust and messaging about covid-19: experiences in UK, Italy and Spain

EUPRERA research looks at how populations of three European countries hit hard by the first wave of the pandemic responded to the communication management approaches of their governments. By Angeles Moreno (pictured), Ralph Tench and Stefania Romenti.

ITL #403   Finding inspiration in disruption moments: a new era of stakeholder engagement

Remote working and digital communications are not a block in building bridges. They are the bricks that support them. By Francesca Concina.

ITL #402 Harsh lessons: what covid-19 has taught us about crisis communication

Strategies that have guided organisations through the pandemic may not be as effective when responding to a different type of crisis which arrives with no warning and escalates rapidly. By Jonathan Hemus.

ITL #401   Purpose-led creativity: impactful communications during the pandemic

Brands that do ‘purpose’ in the right way can help revive spending, drive innovation and improve their relationship with consumers. By Deepshikha Dharmaraj.

ITL #400 - Listening: a much-underrated business tool

Listening allows you to stop guessing and build campaigns based on facts, not assumptions. It’s also a sign of respect. By Emma Kane.

ITL #399 Curating compassionate communications: how an Indian multinational moved its messaging

Indian natural resources company Vedanta resolved to revisit its core values and build trust by communicating with compassion. By Roma Balwani.
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