Thought Leadership Essays

IPRA thought leadership (ITL) essays deliver relevant and engaging content for anyone involved in Public Relations with an international dimension. They provide valuable insight and forthright opinion on the key trends and live issues that really matter in the fast-changing world of Public Relations today.

ITL #491 The Platinum Age for PR measurement and evaluation: when is it going to dawn on us?

The covid-19 pandemic may have generated a ‘virtual code’ for unlocking the future of Comms. By Deb Camden.

ITL #490 Championing the best candidates: why the hell diversity in PR?

Saddling job candidates with the diversity tag can be demeaning. Moreover, we need to stop calling what we do PR. By Neeraj Jha.

ITL #489   The right foot: how can a leader succeed?

A complete leader knows how to help others, so that they can shine. By Katie Spreadbury.

ITL #488   Time to commit: organizations don’t have the choice to keep quiet on social issues

When controversial and divisive social issues come to the fore, brands no longer have the option of sitting on the fence. By Kate Hartley.

ITL #487 Surfing the data wave: how to master the change to a data culture

Some Comms teams are drowning in data yet still starving for insights because data has not been actively incorporated into decision-making and translated into action. By Till Achinger.

ITL #486   Beware: more ESG = more fake news

Why the world needs better tools to determine the fake from the genuine. By Joshua Van Raalte.

ITL #485 Recipe for startup success: why PR must be baked in

PR is most effective baked into a company’s strategy from the first day. It’s about storytelling. And a business’ story starts at the very beginning, not in the middle. By Nick Braund.

ITL #484   Hybrid working is here to stay: the stats back it up

Businesses that fail to embrace new hybrid working models will become less competitive and may struggle when faced with emerging challenges. By James Lakie.

ITL #483 A baker’s dozen: lessons about mentoring and mentorship

Mentorship can be hugely beneficial and there should be much more of it within PR. To get the most out of it, mentors and mentees must follow some important ground rules. By Ken Jacobs.

ITL #482 It’s lonely at the top: helping CEOs perform

Why do successful Chief Executive Officers experience loneliness, what effect can this have on their performance and that of their organisation – and what should the Communications Director do about it? By Nanne Bos.
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