Thought Leadership Essays

IPRA thought leadership essays deliver relevant content for anyone involved in international communications. They provide insight on the live issues that matter in the fast-changing world of Public Relations.

ITL #590 AI in PR and communications: will it change anything at all?

author"s portrait Many people are growing weary of AI-led communication and looking for authentic human experiences. By Erik van de Nadort.

ITL #589   A valuable two-way street: unlocking the power of mentoring in global public relations and communications

author"s portrait Mentoring is more important than ever and IPRA members should have a lifelong commitment to it. By Philip Tate.

ITL #588   Where media coverage is on sale: time to rethink the value of Earned?

author"s portrait Earned media has always been hallowed ground for public relations, and for good reasons. By Ong Hock Chuan.

ITL #587 A 2024 business imperative: the increasingly critical role and impact of strategic communications

author"s portrait CCO expertise has become a must-have in an age of rampant misinformation. By Jessica M. Graham.

ITL #586 - Authentic voices: the rise of non-celebrity influencers

author"s portrait Many non-celebrity influencers have higher levels of engagement compared with their celebrity counterparts. By Edd Fuentes.

ITL #585 Don’t just repost: how to seize the full potential of LinkedIn

author"s portrait Get comfortable posting original content that is informative, relevant and has a clear point of view. By Andrew Marshall.

ITL #584 Empowering organizations: a strategic public relations model for enhancing market cap

author"s portrait A strategic public relations model with market value at its core has helped mining and minerals company MIDHCO overcome a crisis with its reputation enhanced. By Dr. Saeed Philsouphian.

ITL #583 Innovation, technology and creativity: beyond formats

author"s portrait Creativity is what makes communication more than just information. By Núria Vilanova.

ITL #582 Progress over perfection: why action is needed to drive positive change in 2024

author"s portrait Mars has broken the link between the growth of its business and the growth of its carbon footprint. By Andy Pharoah.

ITL #581 Greenwashing risk: the state of play around the world

author"s portrait The air is getting thinner for corporate greenwashing across the world as governments adopt new laws against false green claims. By Daniel Silberhorn.
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