ITL #363 Effective social media engagement: the rapidly changing rules

How the Optical Society (OSA) uses social media to tell its stories, fight disinformation and engage with influencers. By Suzanne Ffolkes.

ITL #362 Crisis after crisis: the road to disaster

A mismanaged crisis often sparks a second, even greater crisis that has the potential to prove fatal for the organization in the firing line. By Mercedes Córdova.

ITL #361 - Coronavirus: tackling misinformation in a time of panic

Accurate and inaccurate information about COVID-19 is spreading faster than the investigations medical experts are conducting into the virus. By Trey Watkins.

ITL #360 Public relations 4.0: challenges and opportunities for a new PR stage

In today’s fast-moving world, PR faces a quartet of major challenges: measurement, ethics, appropriate use of all available channels and education. By Patrik Schober.

ITL #359   Occasion management: the advisor’s way to building a successful relationship with the CEO

The relationship between the CEO and the communications advisor seems unmanaged in practice, but the advisor can proactively demonstrate their professional value. By Kristian Eiberg.

ITL #358   Thailand: communications challenges for international brands and organisations

Strong and sustained economic growth has made Thailand an attractive proposition for international brands. But while opportunities are rife, it’s not an easy market to crack. By Karin Lohitnavy.

ITL #357   Authenticity and emotional branding: reputation must-haves in 2020

Companies that are open, genuine and communicate often have far stronger reputations. By Lena Soh-Ng.

ITL #356   Crisis management: a holding statement won’t hold for long

What good is a holding statement in an age when people want quick fixes, instant answers and rapid responses? By Gerry McCusker.

ITL #355 Gambling problems: how purpose and sustainability would have saved the betting industry in Kenya

Things would have turned out far better for Kenya’s once high-flying betting companies had they spent less time cultivating a brash image and invested more in stakeholder management and a sustainable positioning. By Amy Wahome.

ITL #354   Changing the rules: public relations in a sharing economy

Businesses in the communications sector have been slow to apply lessons from the sharing economy. By Ilissa Miller.
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