Thought Leadership Essays

IPRA thought leadership essays deliver relevant content for anyone involved in international communications. They provide insight on the live issues that matter in the fast-changing world of Public Relations.

ITL #570   Different, yes: bridging the generation gap with open dialogue

author"s portrait Brands must disregard stereotypes as they strive to understand what motivates Generation Z. By Marina Bolanča.

ITL #569 Look inside for the answers: the growing link between reputation and culture

author"s portrait Employees bring the outside in and can act as an early warning signal for emerging issues. By Angela Scaffidi.

ITL #568   A warning from the Nordics: the PR workday is not sustainable

author"s portrait Everyday life as a communications person can feel like assembling several 1000-piece puzzles at the same time. By Eirik Øiestad.

ITL #567   We’re in a connection crisis: why the PR industry should care

author"s portrait People desire more social connection but are being held back. PR professionals can help redress the balance. By Nick Cowling.

ITL #566 PR budget: how should you spend yours for the best results?

author"s portrait An adaptive and strategic approach to budgeting remains key to meeting objectives. By Tolulope Aribisala.

ITL #565   Lessons from tech innovators: make 2024 the year you get UNSTUCK

author"s portrait Feeling stuck? How tech industry innovators take on challenges could help you move forward successfully once again. By Heather Kernahan.

ITL #564   Leading with impact: how to be strategic with sustainability comms in 2024

author"s portrait Prioritizing authenticity and incorporating sustainability messaging into existing comms strategies can help companies inspire trust. By Tiffany Guarnaccia.

ITL #563 - Screw AI: creative excellence is born in our analog world

author"s portrait The best idea can come from the intern or the CEO. What matters is how these ideas are treated, evolved, and polished. By Paul Anthony Larmon.

ITL #562 PR and the law: battling in the court of public opinion

author"s portrait What right does PR have to influence the legal process in an era of SLAPPS and ‘lawfare’? By Toby Doman.

ITL #561 Building corporate trust: the imperative of a solid and holistic communication strategy for ESG Initiatives

author"s portrait Effective communication is the bridge that connects a company’s ESG initiatives with its stakeholders. By Jorge Acosta.
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