To act with confidence, decision-makers need to pinpoint and then integrate global expert advice within the framework of scenarios developed under a 360° multi-focal perspective. By Jean-Michel Dumont.
Communicators need to focus more on business strategy, creating employee advocates and managing the consequences of business decision making. By Amanda Coleman.
The upheavals of 2020 have led to some fresh consumer habits and the revival of some more traditional ones. Communicators must stay alert to change. By Rodolfo Oliveira.
Consumer confidence in China has recovered well. But the key for international luxury brands looking to exploit this vast market may lie in showing appreciation for Chinese culture in the right way. By Gregory Cole.
Circumstances have forced communicators to consider what really matters, leading to some positive and long overdue changes. By Eva Sogbanmu.
There are five stages in the journey to becoming an established thought leader whose opinions are valued by your peers and the media. By Andy Rowlands.
Insights from social science research still feature all too rarely in public relations activity. By Lucas Bernays Held.
An edgy communications strategy can be effective at capturing attention. But there are risks to consider. By Tuhina Pandey.
The covid-19 crisis reinforces the view that brands and organisations must play an active role in solving the world’s problems. By Richard Brett.
Traditional agency models are being adapted to embrace the strong growth of digital. By Tokunboh George-Taylor.