Many businesses have misjudged the Chinese market. Here are five blunders to avoid. By Sally Maier-Yip.
A global company, a dangerous time and five hard-won lessons in risk communication. By William Moss.
The misplaced sense of invincibility among leaders and a failure by organizations to challenge it are catalysts for disaster. By James Lukaszewski.
Public relations has a role to play in shaping the leadership models called for in these tricky ‘in-between’ times. By Catherine Arrow.
EUPRERA research looks at how populations of three European countries hit hard by the first wave of the pandemic responded to the communication management approaches of their governments. By Angeles Moreno (pictured), Ralph Tench and Stefania Romenti.
Remote working and digital communications are not a block in building bridges. They are the bricks that support them. By Francesca Concina.
Strategies that have guided organisations through the pandemic may not be as effective when responding to a different type of crisis which arrives with no warning and escalates rapidly. By Jonathan Hemus.
Brands that do ‘purpose’ in the right way can help revive spending, drive innovation and improve their relationship with consumers. By Deepshikha Dharmaraj.
Listening allows you to stop guessing and build campaigns based on facts, not assumptions. It’s also a sign of respect. By Emma Kane.
Indian natural resources company Vedanta resolved to revisit its core values and build trust by communicating with compassion. By Roma Balwani.