By:
Dr. Dean Kruckeberg
09/01/2023
The global public relations professional community has the knowledge and wisdom to help provide leadership and guidance in their organizations in helping to resolve the immense challenges in today’s global society. By Dean Kruckeberg.
By:
Daisy Pack, HUNTER
03/01/2023
In the age of Zoom, meeting in person helps build trust, promotes the exchange of ideas, ensures instant clarification when needed, and validates emotions. By Daisy Pack.
By:
Mark Nardone
19/12/2022
Perpetuating the customer journey means storytelling at every interaction. By Mark Nardone.
By:
Chris Genasi
12/12/2022
Wherever we go in the world, we all have a responsibility to tell Africa’s positive stories. By Chris Genasi.
By:
Founder & CEO, SlicedBrand
05/12/2022
Marketing and PR are often confused in what they can and cannot do, as well as the ways that success can be measured. How do PR pros put a price on success? (Hint: they don’t.) By Ayelet Noff.
By:
kimberley Goode
28/11/2022
As communicators we should strive to incorporate more data-driven decisions into our work, but it’s important to remember some key principles. By Kimberley Goode.
By:
Skye Lambley
21/11/2022
It’s time for PR agencies to dump timesheets in exchange for charging clients based on the value of the service they provide – and to never look back. By Skye Lambley.
By:
Anton Nebbe
14/11/2022
Conducting regular waves of research and making the findings freely available can boost corporate reputation and open the door to commercial opportunities. By Anton Nebbe.
By:
Aniisu K Verghese Ph.D.
07/11/2022
Governments have used ‘nudge’ thinking to achieve some powerful interventions, so why haven’t more organizations established nudge units? By Aniisu K Verghese.
By:
Mary Poliakova
31/10/2022
Trying to navigate a crisis by sitting quietly and waiting it out without communicating is a faulty approach that hands an advantage to more forward thinking competitors. By Mary Poliakova.
