Dr. Dean Kruckeberg
The global public relations professional community has the knowledge and wisdom to help provide leadership and guidance in their organizations in helping to resolve the immense challenges in today’s global society. By Dean Kruckeberg.
Daisy Pack, HUNTER
In the age of Zoom, meeting in person helps build trust, promotes the exchange of ideas, ensures instant clarification when needed, and validates emotions. By Daisy Pack.
Perpetuating the customer journey means storytelling at every interaction. By Mark Nardone.
Wherever we go in the world, we all have a responsibility to tell Africa’s positive stories. By Chris Genasi.
Founder & CEO, SlicedBrand
Marketing and PR are often confused in what they can and cannot do, as well as the ways that success can be measured. How do PR pros put a price on success? (Hint: they don’t.) By Ayelet Noff.
As communicators we should strive to incorporate more data-driven decisions into our work, but it’s important to remember some key principles. By Kimberley Goode.
It’s time for PR agencies to dump timesheets in exchange for charging clients based on the value of the service they provide – and to never look back. By Skye Lambley.
Conducting regular waves of research and making the findings freely available can boost corporate reputation and open the door to commercial opportunities. By Anton Nebbe.
Aniisu K Verghese Ph.D.
Governments have used ‘nudge’ thinking to achieve some powerful interventions, so why haven’t more organizations established nudge units? By Aniisu K Verghese.
Trying to navigate a crisis by sitting quietly and waiting it out without communicating is a faulty approach that hands an advantage to more forward thinking competitors. By Mary Poliakova.