The covid-19 pandemic may have generated a ‘virtual code’ for unlocking the future of Comms. By Deb Camden.
Saddling job candidates with the diversity tag can be demeaning. Moreover, we need to stop calling what we do PR. By Neeraj Jha.
A complete leader knows how to help others, so that they can shine. By Katie Spreadbury.
When controversial and divisive social issues come to the fore, brands no longer have the option of sitting on the fence. By Kate Hartley.
Some Comms teams are drowning in data yet still starving for insights because data has not been actively incorporated into decision-making and translated into action. By Till Achinger.
Joshua Van Raalte,
Why the world needs better tools to determine the fake from the genuine. By Joshua Van Raalte.
PR is most effective baked into a company’s strategy from the first day. It’s about storytelling. And a business’ story starts at the very beginning, not in the middle. By Nick Braund.
Businesses that fail to embrace new hybrid working models will become less competitive and may struggle when faced with emerging challenges. By James Lakie.
Ken Jacobs, PCC, CPC
Mentorship can be hugely beneficial and there should be much more of it within PR. To get the most out of it, mentors and mentees must follow some important ground rules. By Ken Jacobs.
Why do successful Chief Executive Officers experience loneliness, what effect can this have on their performance and that of their organisation – and what should the Communications Director do about it? By Nanne Bos.