ITL #378   An eye to the future: sincerity is the new necessity

Brands must prepare for the next generation of consumers who even before adulthood have strong values. By Pelin Kocaalp.

ITL #377   Business understanding for the CCO: four levels, two contexts

There’s far more to a business than its financials. Chief Communications Officers should focus on a broader and more holistic understanding to earn the trust of their top managers. By Anders Monrad Rendtorff.

ITL #376   Don’t sleepwalk into AI: PR must diversify roles and support business innovation

Many managers tasked with harnessing the power of Artificial Intelligence (AI) don’t have the experience and framework to understand it. PR needs to upskill to help with decision making and value creation. By Kerry Sheehan.

ITL #375   Covid-19 in Africa: steering brands through challenging circumstances

Three steps communicators can take to build brands and reputation. By Robyn de Villiers.

ITL #374 Science communications: the importance of facts in an increasingly faux science world

How can we address the proliferation of fake news and improve scientific literacy? By Carol Borchert

ITL #373 Topic-based strategic communication and corporate newsrooms: greater agility in corporate communication

Some companies have established corporate newsrooms that mimic how editorial offices work to deliver communication faster and more effectively. By Sabine Einwiller.

ITL #372 Pandemic communications: from the government side

In the neighboring U.S. states of New York and New Jersey, both hard hit by coronavirus, the candor of government leaders is receiving a good response. By James McQueeny.

ITL #371   The global coronavirus crisis: a business perspective from Armenia

Organizations have reacted to the changes brought by the pandemic in varying ways. Some wisely, others less so. By Tatevik Simonyan.

ITL #370   IPRA Golden World Awards: outstanding recognition in turbulent times

Winning a GWA can make a big impression, as the team behind last year’s Grand Prix victory have found. By Rob Gray.

ITL #369 Crisis leadership: what top leaders must do to guide their organizations

The CEO's role in a crisis is to provide leadership across six key tasks. Public relations counselors must educate and support executives about this role. By Joseph A. Brennan.
Welcome to IPRA


Follow IPRA: