In the current geopolitical, political and economic context, it has become harder to develop compelling advocacy campaigns that deliver measurable business impact. By Ben Petter.
Given the size of its economy, growth trajectory and governance attributes, China obliges companies operating in its market to adjust to prevailing attitudes, norms, and processes. By John Russell.
Many B2B brands are still missing the opportunity to produce compelling content that grabs audience attention. By Smitha Virik
For the sake of employee wellbeing, we must create work environments that make people feel seen, heard and recognised. By Nitin Mantri.
If we open ourselves up to anti-democratic forces without a plan to expose them and to fight them, we risk succumbing to the same social breakdown that forced my great grandfather to flee Europe. By Stefan Rollnick.
Age should be seen as a virtue. Yet many older PR practitioners, especially women, face discrimination. By Evadney Campbell.
Of all the Sustainable Development Goals, SDG17, Partnerships to Achieve the Goals, stands out given most sustainability challenges cannot be solved alone. But how can companies live up to societal expectations regarding strategic partnerships? By Daniel Silberhorn.
For Boston University’s student-managed agency PRLab, diversity is not a one-and-done checklist item but woven into its culture. By Amy Shanler.
Governments can be trusted – if they do the right thing. And ‘serious’ news media are proving their worth. By Zsofia Balatoni.
PR agencies that form alliances with other agencies and make smart use of tech tools can deliver great results for their clients. By Valerie Harding.