Brands must prepare for the next generation of consumers who even before adulthood have strong values. By Pelin Kocaalp.
Anders Monrad Rendtorff
There’s far more to a business than its financials. Chief Communications Officers should focus on a broader and more holistic understanding to earn the trust of their top managers. By Anders Monrad Rendtorff.
Many managers tasked with harnessing the power of Artificial Intelligence (AI) don’t have the experience and framework to understand it. PR needs to upskill to help with decision making and value creation. By Kerry Sheehan.
Robyn de Villier
Three steps communicators can take to build brands and reputation. By Robyn de Villiers.
How can we address the proliferation of fake news and improve scientific literacy? By Carol Borchert
Dr. Sabine Einwiller
Some companies have established corporate newsrooms that mimic how editorial offices work to deliver communication faster and more effectively. By Sabine Einwiller.
In the neighboring U.S. states of New York and New Jersey, both hard hit by coronavirus, the candor of government leaders is receiving a good response. By James McQueeny.
Organizations have reacted to the changes brought by the pandemic in varying ways. Some wisely, others less so. By Tatevik Simonyan.
Winning a GWA can make a big impression, as the team behind last year’s Grand Prix victory have found. By Rob Gray.
Dr. Joseph A. Brennan
The CEO's role in a crisis is to provide leadership across six key tasks. Public relations counselors must educate and support executives about this role. By Joseph A. Brennan.