Thought Leadership Essays

IPRA thought leadership essays deliver relevant content for anyone involved in international communications. They provide insight on the live issues that matter in the fast-changing world of Public Relations.

ITL #576 The appreciation test: artificial communication in the light of evolution

author"s portrait The age of AI in organizational communication has already begun, but there is a test it may never pass. By Jens Seiffert-Brockmann.

ITL #575   Luna's legacy: shaping the Philippine brand with art and unity

author"s portrait The Philippines has strategically leveraged its cultural heritage and artistic expression to enhance its global image. By Teodoro “Junie” S. Del Mundo, Jr.

ITL #574   Pragmatic, ideology-free and a bridge to the Global South: MENA’s new narrative is led by B2B influence

author"s portrait The Gulf region is tapping the power of influence through the credible and confident voices of opinion leaders. By Ashraf Shakah.

ITL #573 The fintech VC winter is here to stay: three crisis management lessons

author"s portrait In an unstable and brittle world, being prepared for shocks and crises is crucial. By Mary Poliakova.

ITL #572 My experience transitioning from PR to media: proof that it can go the other way, too

author"s portrait Flipping the Script: “Choose a job you love, and you will never have to work a day in your life”. By Ivan Jaksic.

ITL #571   Humanizing B2B brands in Japan: how to leverage the power of storytelling in PR strategies

author"s portrait Conduct extensive audience research and make sure to use native Japanese copywriters and PR specialists. By Robert Heldt.

ITL #570   Different, yes: bridging the generation gap with open dialogue

author"s portrait Brands must disregard stereotypes as they strive to understand what motivates Generation Z. By Marina Bolanča.

ITL #569 Look inside for the answers: the growing link between reputation and culture

author"s portrait Employees bring the outside in and can act as an early warning signal for emerging issues. By Angela Scaffidi.

ITL #568   A warning from the Nordics: the PR workday is not sustainable

author"s portrait Everyday life as a communications person can feel like assembling several 1000-piece puzzles at the same time. By Eirik Øiestad.

ITL #567   We’re in a connection crisis: why the PR industry should care

author"s portrait People desire more social connection but are being held back. PR professionals can help redress the balance. By Nick Cowling.
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