Thought Leadership Essays

IPRA thought leadership (ITL) essays deliver relevant and engaging content for anyone involved in Public Relations with an international dimension. They provide valuable insight and forthright opinion on the key trends and live issues that really matter in the fast-changing world of Public Relations today.

ITL #337 -  Creating a unified market leader: the role of communications in a merger

Building engagement was critical following the merger that formed specialist housing and care group Anchor Hanover. By Mario Ambrosi.

ITL #336   Peru: on the road to Public Relations maturity

The Peruvian PR sector is considerably smaller than many other South American markets but strong economic growth and increasing professionalism provide firm foundations for future development. By Luis Avellaneda Ulloa.

ITL #335 Thought leadership: into the new

Accenture has introduced a new thought leadership philosophy and process that allows it to shape the narrative of each story and sharpen its angle at an early stage. By Stacey Jones and Jill Kramer.

ITL #334   Revolution on the work floor: the changing structure of communications units

Leaders of corporate communications functions are having to rethink their strategic approach and reshape structures to create engagement engine rooms. By Lutz Meyer.

ITL #333   Always-on risk management: let’s talk resilience not crisis

Managing risk in a world of increasing motion and consumer expectation calls for a fresh approach to issues and crisis management. By Rebecca Wilson.

ITL #332 -  How to approach thought leadership: build for business outcomes, not marketing metrics

For persuasive, game-changing results, thought leadership content has to deliver a “Return on Objectives”. By Ken Mandelkern.

ITL #331 Change leadership: the new thought leadership for climate challenge

Communicators have a vital role to play in building the partnerships needed to solve climate change issues. By Daniel Silberhorn.

ITL #330 Crisis management: what rigid strategies can learn from flexible buildings

Although carefully crafted crisis protocols remain essential, in today’s fast-paced world it’s vital to stay open minded when disaster strikes. By Rania Azab.

ITL #329   Expressions of remorse: Trump, Dickson and all that’s new in PR apologies

Why are some public figures able to survive and sometimes even thrive despite repeatedly causing offence? By Gerry McCusker.

ITL #328 Global messages, local nuances: the importance of local insights for global brands

Companies must give sufficient power to their local people on the ground so that they are able to implement what makes sense in their markets. By Jennifer Leppington-Clark.
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