Thought Leadership Essays

IPRA thought leadership (ITL) essays deliver relevant and engaging content for anyone involved in Public Relations with an international dimension. They provide valuable insight and forthright opinion on the key trends and live issues that really matter in the fast-changing world of Public Relations today.

ITL #544 ‘Climate washing’ litigation: How to prepare for global action against greenwashing

author"s portrait Amid new anti-greenwashing legislation, businesses need to review and strengthen their communications in line with demands for truthful, evidence-based sustainability claims. By Daniel Silberhorn.

ITL #543 Smart communication: building trust to help regional projects succeed

author"s portrait Local communities need to understand and feel a part of the projects that are planned in their neighborhoods. By Bosco Marti.

ITL #542   Mastering APAC's communication mosaic: key strategies for success

author"s portrait Embrace digital, ‘gloca-lization’ and diversity for successful communications in Asia Pacific. By Serina Tan

ITL #541 Pay-to-play for visibility: Navigating the media landscape where earned media is not the norm

author"s portrait If content is becoming paid for, what differentiates us from advertisers? By Rafiat Gawat.

ITL #540   Holistic measurement: Unveiling the true impact of public relations in the post-cookie era

author"s portrait Industry leaders are embracing measurement approaches that consider the entirety of the customer journey. By James Crawford.

ITL #539   PR and Comms: should they have social impact and social value?

author"s portrait Research finds that PR and Comms professionals wish for a more meaningful, socially relevant profession. By Ana Adi.

ITL #538 Influencing Millennials and Gen Z: a fresh take on PR is required

author"s portrait Through algorithms, AI is shaping a generation that is distinct from any previous generation, and the PR industry must stay on its toes. By C. Lekha.

ITL #537   Corporate museums: their future as a PR asset

author"s portrait The role, function, and future of museums run by corporations. Masahiro Makiguchi (pictured) interviews Naoya Takayanagi.

ITL #536 Strategies for brand dominance: how to achieve enduring success

author"s portrait Brands must stay on top of Communications trends and use a variety of PR techniques to sharpen their competitive edge. By Varghese M Thomas.

ITL #535   In praise of newsprint: newspapers help you understand people

author"s portrait If you want to learn about nuanced storytelling and idea generation, read the newspapers! By Graham Goodkind.
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