If a brand can connect with people through a suitable emotional trigger, it becomes more real, infinitely more personal and far more compelling than an advert that bangs on about amazing product features. By Rakhee Lalvani.
Too many senior people on the client side still have only a shaky grasp of what PR is and can do. It’s time to educate them. By Richard Benson.
A midsize agency based in the US Midwest has found a highly effective way to put “feet on the street” around the world. By Julie Exner.
While elite sport has been bedevilled by many scandals, the highs outweigh the lows and countless brands continue to boost their image through sponsorship and other alliances. By David Alexander.
The Marine Social Responsibility Consultancy was launched in March 2019 with a focus on protecting our precious oceans. By Matthew McKenna and Sarah Townsend.
Given that SMS delivers immediacy and impact, more PR professionals should incorporate it into communications programmes. By Alain Grossbard.
Istanbul’s Mayor was elected to office on a platform of “radical love”, calling to mind the flower-power optimism of a bygone era. Dare we hope for more connection, less confrontation? By Richard Linning.
Building engagement was critical following the merger that formed specialist housing and care group Anchor Hanover. By Mario Ambrosi.
Luis Avellaneda Ulloa
The Peruvian PR sector is considerably smaller than many other South American markets but strong economic growth and increasing professionalism provide firm foundations for future development. By Luis Avellaneda Ulloa.
Accenture has introduced a new thought leadership philosophy and process that allows it to shape the narrative of each story and sharpen its angle at an early stage. By Stacey Jones and Jill Kramer.