PR professionals have a role to play in influencing how organisations behave. Agencies and in-house comms teams must become bolder and better at convincing business leaders to implement strategic change. By Jeremy Galbraith.
Aequitas’ pro bono campaign for the Pure Anguilla Foundation saved lives in the aftermath of Hurricane Irma by putting intense pressure on the UK Government to protect its citizens from disaster – and deservedly won a special IPRA Golden World Award. By Nick Colwill.
Whether we like it or not, data security risks have entered the reputation management and crisis communications field. By Philippe Borremans.
Now that much of the initial hype around blockchain has died down, blockchain companies must show their relevance to a broader audience than the tech community. By Saskia Stolper.
Employees are your best brand advocates, particularly in an environment driven so extensively by social media and word-of-mouth communications. By Marci Kaminsky.
Some consumers actively want to become ‘friends’ with brands. The challenge is to deepen connections with them. By Norty Cohen.
Digital content created by businesses serves a purpose and is often of high quality. However, it is not news and teams producing it should not view real news outlets as an extension of their digital strategy. By Tim Skelton-Smith.
Advocacy communications within a larger advocacy strategy should always start with strategic framing analysis of major news media sources. By Maria Gergova-Bengtsson and Georgi Ivanov.
There is widespread confusion about the word ‘copyright’, with many people taking it to mean the exact opposite of what it really stands for. Renaming the term ‘copywrong’ would make things much clearer. By Jacqueline Purcell.
A significant portion of the premium companies pay for an acquisition comes down to the strength of the brand. Yet often the brand conversation happens too late in the process. By Dave Heinsch.