Thought Leadership Essays

IPRA thought leadership essays deliver relevant content for anyone involved in international communications. They provide insight on the live issues that matter in the fast-changing world of Public Relations.

ITL #560 International Holocaust Day: Public Relations versus propaganda

author"s portrait Public Relations professionals have the ability to make the world a better place. By Tamir Haas.

ITL #559 Corporate communications as a service centre for the media industry: a double-edged sword

author"s portrait Offering corporate communications as a service centre for media companies harbours opportunities and risks in equal measure. By Markus Berger.

ITL #558 Driving forces in corporate communications: operational and strategic challenges

author"s portrait If you want to survive in the jungle of strategic and operational challenges, you need clarity and an overview above all else. By Andreas Hammer.

ITL #557   No really, it’s not about you: a health insurance lesson from Mexico

author"s portrait PR can play a crucial role in making essential services relevant in growth markets. By Roger Darashah.

ITL #556   Don’t fall prey to lazy assumptions: how consumer insights can help with effective communications

author"s portrait Gut feeling remains a comms professional's super skill, but only when used in conjunction with audience knowledge. By Vic Miller.

ITL #555 Being properly valued: why PR people need to change their behaviour

author"s portrait The PR sector must shift from focusing on what we do, to the business outcome, impact and ROI that matter to the CEO. By Crispin Manners.

ITL #554   Collaboration and inclusivity: how we built a team that will always champion us

author"s portrait Although 100% remote, a B2B AdTech PR agency achieves breathtakingly good workplace culture scores. By Ren Bowman.

ITL #553   The future of the industry: 10 trends in PR

author"s portrait It’s vital that the public relations industry stays on top of major global trends. By Patrik Schober.

ITL #552 Importance of transparent communication and storytelling in building trust and loyalty

author"s portrait When a brand tells its story honestly and compassionately, it weaves a narrative that customers can connect with on a personal level. By Rashmi Soni.

ITL #551 Unlocking the power of thought leadership: a guide for PR professionals

author"s portrait Siemens has built a powerful corporate thought leadership strategy on four main principles. By Lynette Jackson.
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