Thought Leadership Essays

IPRA thought leadership essays deliver relevant content for anyone involved in international communications. They provide insight on the live issues that matter in the fast-changing world of Public Relations.

ITL #604   Science fiction and public relations: sense of wonder opens new era of communication worldwide

By: Koichi Iwasawa 02/12/2024
author"s portrait How can SF prototyping create a product, service or society of the future? By Koichi Iwasawa.

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ITL # 603   Swedish shareholder activism: the pivotal role of retail investors

By: Jonas Rodny 25/11/2024
author"s portrait Companies listed in Sweden must be attuned to the expectations of a diverse shareholder base that extends beyond traditional institutional investors. By Jonas Rodny.

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ITL #602 Nothing is real: why smart business invests in human creativity

By: Jirimiko Oranen 18/11/2024
author"s portrait Generative AI has put content creation on steroids, but human creativity and thought leadership are more important than ever. By Jirimiko Oranen.

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ITL #601 Champions of truth: building skills to tackle misinformation

By: Sophie Armour 11/11/2024
author"s portrait How a small nonprofit strives to inject balance into the public conversation around plant-based and cultivated meat. By Sophie Armour.

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ITL #600 COP29: Azerbaijan takes center stage in global climate talks

By: Vali Alibayov 04/11/2024
author"s portrait COP29 presents a crucial opportunity for PR professionals to engage governments, businesses, NGOs, and civil society groups. By Vali Alibayov.

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ITL #599 Effective leadership: strategic communicators must be humble listeners

By: Caryn E. Medved 28/10/2024
author"s portrait Industry leaders must, more than ever, prioritize listening on equal footing with content creation. By Caryn Medved.

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ITL #598   Strategic communications: rethinking reputation in a rapidly warming world

By: Bianca Ghose 21/10/2024
author"s portrait Protecting a company’s most valuable asset in a volatile environment calls for not just skill, but spine. By Bianca Ghose.

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ITL #597 Artificial Intelligence: a future we (don’t) believe in?

By: Nikolina Ljepava Ph.D. 14/10/2024
author"s portrait Clear ethical standards and frameworks are needed to separate truth from fakery. By Nikolina Ljepava.

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ITL #596 Positioning: where is the public relations industry in green economy transformation?

By: Danijel Koletić 07/10/2024
author"s portrait Why I launched the Roman Declaration of Green Communication Responsibility initiative. By Danijel Koletić.

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ITL #595   Leveraging your brand’s inner “Korean-ness”: lessons for global PR professionals

By: Christina Kim 30/09/2024
author"s portrait There is much to learn from the principles that drive the success of Korean brands. By Christina Kim.

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