Thought Leadership Essays

IPRA thought leadership (ITL) essays deliver relevant and engaging content for anyone involved in Public Relations with an international dimension. They provide valuable insight and forthright opinion on the key trends and live issues that really matter in the fast-changing world of Public Relations today.

ITL: #398   Delivering in the spotlight: how leaders can navigate a media storm

The company behind the UK’s Free School Meal Vouchers Scheme came under intense scrutiny in the early months of the coronavirus pandemic but has emerged with its reputation in good shape. By Andy Philpott.

ITL #397   Tales from Germany: how fake news proliferates

The complex challenge of fake news is recognised in Germany but has yet to be sufficiently addressed. By Sabine Hückmann.

ITL #396 The covid-19 pandemic: virtual space and communication

Under-served communities in developing countries must not miss out on the digital infrastructure needed to harness communication opportunities in virtual spaces. By Esther Cobbah.

ITL #395   At a crossroads: reinventing change and risk management

To act with confidence, decision-makers need to pinpoint and then integrate global expert advice within the framework of scenarios developed under a 360° multi-focal perspective. By Jean-Michel Dumont.

ITL #394 - Ripping up the old rulebook: leadership at a time of crisis

Communicators need to focus more on business strategy, creating employee advocates and managing the consequences of business decision making. By Amanda Coleman.

ITL #393 Feeling the force: new world, new channels

The upheavals of 2020 have led to some fresh consumer habits and the revival of some more traditional ones. Communicators must stay alert to change. By Rodolfo Oliveira.

ITL #392   The Chinese luxury lifeline: the clues in the figures

Consumer confidence in China has recovered well. But the key for international luxury brands looking to exploit this vast market may lie in showing appreciation for Chinese culture in the right way. By Gregory Cole.

ITL #391 Reimagining communications: can the industry build back better after covid-19?

Circumstances have forced communicators to consider what really matters, leading to some positive and long overdue changes. By Eva Sogbanmu.

ITL #390   Nature or nurture: the making of a thought leader

There are five stages in the journey to becoming an established thought leader whose opinions are valued by your peers and the media. By Andy Rowlands.

ITL #389 The social sciences: an often-neglected ally for public relations

Insights from social science research still feature all too rarely in public relations activity. By Lucas Bernays Held.
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