Price point and sustainability considerations were at the heart of the highly newsworthy decision to introduce a range of ‘unnatural’ diamonds. By Johan Melchior.
Global technology giant Microsoft engages employees as advocates and publishers online and shares powerful stories about how its solutions are changing the world. By Emma Richards.
If all goes to plan, the new International Sustainability Standards Board will apply the principles of public company financial reporting to every aspect of ESG disclosure. By Matt Peacock.
Agencies must question briefs. Are clients genuinely concerned about the environment, or are we being asked to churn out ESG friendly content just to make them look good? By Girish Balachandran.
Don’t let the games fool you – the metaverse has business at its core. That’s going to challenge businesses and communicators to transform what they do. By Adam Harper.
Working with risqué brands can be hard but it feels good when you get your story over the line. By Jane Stabler.
A new profile of PR professional whose skills are in high demand is beginning to emerge. By Emma Dale.
Upcoming generations of public relations professionals must cultivate strong and clear voices through academic-industry partnerships. By Juan-Carlos Molleda.
Crisis PR has to include a clear-eyed vision and sure-footed strategies, in order to convey a sense of calm and capability. By Pia Desai.
Everyone in PR can get better at what they do by applying some lessons from journalism. By Michelle Mekky.