Thought Leadership Essays

Public Diplomacy Needs to Get Its Groove Back

By: Roberta Graham 11/12/2008

Following the election of Barack Obama, the world awaits to see which messages the new administration in Washington will communicate internationally. By Roberta Graham.

Taming the Knee-Jerk

By: Gerd Götz 11/12/2008

How Philips is changing perceptions of what the business is all about. By Gerd Götz.

The End of Informed Choice?

By: Ron Finlay 11/12/2008

As governments turn to regulation to solve difficult social problems, Ron Finlay assesses the role communications will play in effecting behaviour change.

France’s Environmental Convention Brings Focus to Debate

By: Pazanne Le Cour Grandmaison 11/12/2008

Is the Grenelle on sustainable development, which seeks to bring consensus to the environmental debate, another French revolution? By Pazanne Le Cour Grandmaison and Veronique Ferjou.

It’s Still Location, Location, Location – Only More So

By: Bruce Coppa 11/12/2008

Bruce Coppa argues that the real estate market is becoming increasingly international both despite and because of current economic conditions, and that the public relations industry is already helping the process.

One Click Away from Damage or Success

By: Angélica Consiglio 11/12/2008

The way in which Google-owned social networking site Orkut came under fire in Brazil illustrates that global businesses still have to act with local concerns in mind. By Angélica Consiglio.

Being prepared: Alaska Airlines 261

By: Silvia Pendás de Cassina 11/12/2008

Crisis management expert Silvia Pendás de Cassina provides a case study on her work relating to an air crash and offers best practice advice on handling such disasters.

Optimists Have a Better Story to Tell

By: Tom Buchan 11/12/2008

A long-running negative event like the global financial crisis attracts a cavalcade of media pundits and publicity seekers. Before joining their ranks or advising clients to do the same, think carefully about the long-term impression you want to make, writ