By:
Roberta Graham
11/12/2008
Following the election of Barack Obama, the world awaits to see which messages the new administration in Washington will communicate internationally. By Roberta Graham.
By:
Gerd Götz
11/12/2008
How Philips is changing perceptions of what the business is all about. By Gerd Götz.
By:
Ron Finlay
11/12/2008
As governments turn to regulation to solve difficult social problems, Ron Finlay assesses the role communications will play in effecting behaviour change.
By:
Pazanne Le Cour Grandmaison
11/12/2008
Is the Grenelle on sustainable development, which seeks to bring consensus to the environmental debate, another French revolution? By Pazanne Le Cour Grandmaison and Veronique Ferjou.
By:
Bruce Coppa
11/12/2008
Bruce Coppa argues that the real estate market is becoming increasingly international both despite and because of current economic conditions, and that the public relations industry is already helping the process.
By:
Angélica Consiglio
11/12/2008
The way in which Google-owned social networking site Orkut came under fire in Brazil illustrates that global businesses still have to act with local concerns in mind. By Angélica Consiglio.
By:
Silvia Pendás de Cassina
11/12/2008
Crisis management expert Silvia Pendás de Cassina provides a case study on her work relating to an air crash and offers best practice advice on handling such disasters.
By:
Tom Buchan
11/12/2008
A long-running negative event like the global financial crisis attracts a cavalcade of media pundits and publicity seekers. Before joining their ranks or advising clients to do the same, think carefully about the long-term impression you want to make, writ