Thought Leadership Essays

Viewing posts from April, 2008

The ‘So-What’ of PR Measurement

For impact analysis expert Angela Jeffrey the ‘So-What’ of PR Measurement – as in ‘so what does this really mean?’ – is key to correlating communication activity to business outcomes.

President’s Update

The forthcoming IPRA World Congress promises to be an educational, cultural and networking event like no other, bringing many leading communicators face to face in the country of the moment. By Robert W. Grupp.

Women In Charge on Health

The dominance of women as health care decision makers means increasing attention is being paid to how and where this influential audience gets its health information and which sources are trusted the most. By Nancy Glick.

The Rise of Reputation in Brazil

Ciro Dias Reis says that with Brazilian corporations becoming ever more global in their outlook, operational practices and structure, reputational issues are growing in importance.
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