Thought Leadership Essays

IPRA thought leadership essays deliver relevant content for anyone involved in international communications. They provide insight on the live issues that matter in the fast-changing world of Public Relations.

ITL #494 - Data breach damage control: the importance of proactive planning

By: James Lynch 10/10/2022
author"s portrait It is imperative to have a well-defined reputation and communications strategy in place for handling a data breach as an integral part of an incident response plan. By James Lynch.

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ITL #493 Internal communications and employer brand: critical to winning the war for talent

By: Janine Allen 03/10/2022
author"s portrait Organizations who want to be known as an employer of choice, and attract and retain top talent, must do far more than talk the talk. By Janine Allen.

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ITL #492   Talent from new geographies: emerging from the pandemic with a virtual agency

By: Illka Gobius 26/09/2022
author"s portrait Hiring team members from outside Singapore has opened up a world of new opportunities for one agency. By Illka Gobius.

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ITL #491 The Platinum Age for PR measurement and evaluation: when is it going to dawn on us?

By: Deb Camden 19/09/2022
author"s portrait The covid-19 pandemic may have generated a ‘virtual code’ for unlocking the future of Comms. By Deb Camden.

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ITL #490 Championing the best candidates: why the hell diversity in PR?

By: Neeraj Jha 12/09/2022
author"s portrait Saddling job candidates with the diversity tag can be demeaning. Moreover, we need to stop calling what we do PR. By Neeraj Jha.

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ITL #489   The right foot: how can a leader succeed?

By: Katie Spreadbury 05/09/2022
author"s portrait A complete leader knows how to help others, so that they can shine. By Katie Spreadbury.

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ITL #488   Time to commit: organizations don’t have the choice to keep quiet on social issues

By: Kate Hartley 29/08/2022
author"s portrait When controversial and divisive social issues come to the fore, brands no longer have the option of sitting on the fence. By Kate Hartley.

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ITL #487 Surfing the data wave: how to master the change to a data culture

By: Till Achinger 22/08/2022
author"s portrait Some Comms teams are drowning in data yet still starving for insights because data has not been actively incorporated into decision-making and translated into action. By Till Achinger.

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ITL #486   Beware: more ESG = more fake news

By: Joshua Van Raalte, 15/08/2022
author"s portrait Why the world needs better tools to determine the fake from the genuine. By Joshua Van Raalte.

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ITL #485 Recipe for startup success: why PR must be baked in

By: Nick Braund 08/08/2022
author"s portrait PR is most effective baked into a company’s strategy from the first day. It’s about storytelling. And a business’ story starts at the very beginning, not in the middle. By Nick Braund.

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