Thought Leadership Essays

IPRA thought leadership essays deliver relevant content for anyone involved in international communications. They provide insight on the live issues that matter in the fast-changing world of Public Relations.

ITL #453 Sex sells: but not always for something risqué

author"s portrait Working with risqué brands can be hard but it feels good when you get your story over the line. By Jane Stabler.

ITL #452   Bright future: a new generation of PR and Communications leaders in Asia

author"s portrait A new profile of PR professional whose skills are in high demand is beginning to emerge. By Emma Dale.

ITL #451 Developing the future of the profession: how higher education and the industry should work together

author"s portrait Upcoming generations of public relations professionals must cultivate strong and clear voices through academic-industry partnerships. By Juan-Carlos Molleda.

ITL #450 Changing PR strategies: embracing digital and social

author"s portrait Crisis PR has to include a clear-eyed vision and sure-footed strategies, in order to convey a sense of calm and capability. By Pia Desai.

ITL #449   From journalism to PR: how insider media knowledge can give PR pros an edge

author"s portrait Everyone in PR can get better at what they do by applying some lessons from journalism. By Michelle Mekky.

ITL #448   Careers without tears: tips from some titans of PR

author"s portrait Dreaming of success in PR? Here’s some helpful career management advice from illustrious communicators. By James Thellusson.

ITL #447   Good governance: what PR professionals can bring to the boardroom

author"s portrait Amid the growing importance of ESG, the time is right for communicators to broaden their knowledge and aim for a seat at the top table. By Sandra Sinicco.

ITL #446 The great challenge: creating, crafting and upholding sustainability narratives

author"s portrait Diversity and inclusion in leadership teams, particularly in sustainability, reinforces versatility and strength of strategies and narratives. By Zeynep Özbil.

ITL #445 Resetting media boundaries: how Stevie G and Gladys B killed the presser

author"s portrait The press conference is an invention of, and convention from, a bygone media era, whose ubiquity as a staple for information relay is dying. By Gerry McCusker.

ITL #444   Managing prolonged crises: how covid has changed Comms

author"s portrait During the covid crisis, Barings has been analyzing things through a global lens and communicating with flexibility, coupled with awareness of local realities. By Cheryl Krauss.
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