Thought Leadership Essays

IPRA thought leadership essays deliver relevant content for anyone involved in international communications. They provide insight on the live issues that matter in the fast-changing world of Public Relations.

ITL #474   Lies are lethal: to beat them we need more than facts

By: Stefan Rollnick 23/05/2022
author"s portrait If we open ourselves up to anti-democratic forces without a plan to expose them and to fight them, we risk succumbing to the same social breakdown that forced my great grandfather to flee Europe. By Stefan Rollnick.

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ITL #473   There’s life after 50: don’t let age stop you

By: Evadney Campbell 16/05/2022
author"s portrait Age should be seen as a virtue. Yet many older PR practitioners, especially women, face discrimination. By Evadney Campbell.

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ITL #472 SDG17 Partnerships: meeting expectations in multi-stakeholder initiatives

By: Daniel Silberhorn 09/05/2022
author"s portrait Of all the Sustainable Development Goals, SDG17, Partnerships to Achieve the Goals, stands out given most sustainability challenges cannot be solved alone. But how can companies live up to societal expectations regarding strategic partnerships? By Daniel Silberhorn.

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ITL #471 Diverse teams: sharpening student-run public relations agency efforts

By: Amy Shanler 02/05/2022
author"s portrait For Boston University’s student-managed agency PRLab, diversity is not a one-and-done checklist item but woven into its culture. By Amy Shanler.

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ITL #470 The war in Ukraine: learnings about trust and media platforms

By: Zsofia Balatoni 25/04/2022
author"s portrait Governments can be trusted – if they do the right thing. And ‘serious’ news media are proving their worth. By Zsofia Balatoni.

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ITL #469 Evolution in the global digital age: tech tools and partnerships

By: Valerie Harding 18/04/2022
author"s portrait PR agencies that form alliances with other agencies and make smart use of tech tools can deliver great results for their clients. By Valerie Harding.

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ITL #468 Indian Premier League: a marketer’s delight

By: Percy Dubash 11/04/2022
author"s portrait The professional Twenty20 cricket league founded 15 years ago has put sports sponsorship front and centre in India. By Percy Dubash.

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ITL #467 Māori Language Moment: Grand Prix winner 2021 IPRA Golden World Awards for Excellence

By: Christine L Ammunson 04/04/2022
author"s portrait When covid-19 forced the cancellation of a march in support of the Māori language, the Māori Language Commission created a virtual event that became the biggest event of its kind in history. By Christine L Ammunson.

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ITL #466   The war that invades us all: steps for business owners

By: Alejandro Butler 28/03/2022
author"s portrait Russia’s invasion of Ukraine has sparked fear and outrage around the globe. How should businesses react? By Alejandro Butler

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ITL #465 ESG comms: a vast opportunity awaits

By: Lis Anderson 21/03/2022
author"s portrait Although ESG offers huge opportunities, businesses often put the cart before the horse by proclaiming better sustainability performance than their competitors without the data to back up such claims. By Lis Anderson.

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