Thought Leadership Essays

IPRA thought leadership essays deliver relevant content for anyone involved in international communications. They provide insight on the live issues that matter in the fast-changing world of Public Relations.

ITL #457 Telling authentic stories in Asia: building trust in a world of digital natives

By: Emma Richards 24/01/2022

Global technology giant Microsoft engages employees as advocates and publishers online and shares powerful stories about how its solutions are changing the world. By Emma Richards.

read more / 0 Comments

ITL #456 True green: how corporate governance can save humanity from itself

By: Matt Peacock 17/01/2022

If all goes to plan, the new International Sustainability Standards Board will apply the principles of public company financial reporting to every aspect of ESG disclosure. By Matt Peacock.

read more / 0 Comments

ITL #455 Climate action and the role of communicators: fighting the state of denial

By: Girish Balachandran 10/01/2022

Agencies must question briefs. Are clients genuinely concerned about the environment, or are we being asked to churn out ESG friendly content just to make them look good? By Girish Balachandran.

read more / 0 Comments

ITL #454 Money and the metaverse: the alchemy of new business models

By: Adam Harper 03/01/2022

Don’t let the games fool you – the metaverse has business at its core. That’s going to challenge businesses and communicators to transform what they do. By Adam Harper.

read more / 0 Comments

ITL #453 Sex sells: but not always for something risqué

By: Jane Stabler 20/12/2021

Working with risqué brands can be hard but it feels good when you get your story over the line. By Jane Stabler.

read more / 0 Comments

ITL #452 Bright future: a new generation of PR and Communications leaders in Asia

By: Emma Dale 13/12/2021

A new profile of PR professional whose skills are in high demand is beginning to emerge. By Emma Dale.

read more / 0 Comments

ITL #451 Developing the future of the profession: how higher education and the industry should work together

By: Juan-Carlos Molleda 06/12/2021

Upcoming generations of public relations professionals must cultivate strong and clear voices through academic-industry partnerships. By Juan-Carlos Molleda.

read more / 0 Comments