Thought Leadership Essays

IPRA thought leadership essays deliver relevant content for anyone involved in international communications. They provide insight on the live issues that matter in the fast-changing world of Public Relations.

Science and the Soundbite

By: Katrina Nevin-Ridley 06/02/2008

Although scientific research is often complex and controversial, Katrina Nevin-Ridley believes that a trend towards more proficient and proactive media relations is the right way forward.

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The Real Economics of the Public Relations Profession

By: Toni Muzi Falconi 06/02/2008

Inappropriate methodologies for measuring the economic scale of public relations have hugely underestimated its contribution, argues Toni Muzi Falconi.

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A CSR programme based around raising funds for needy children in the local community underpinned the launch of Korea’s first ‘factory shopping’ centre offering upscale fashion retail at discount prices. By Courteney Jung.

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Developments in our Digital World

By: Keith Hunt 06/02/2008

At the beginning of the year, Results International brought together leading figures from the UK PR industry to get their thoughts on how the industry is developing in today’s digital world. A cross-section of views follows, introduced by Keith Hunt.

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Gaining Respect Through Corporate Diplomacy

By: Robert W. Grupp 06/02/2008

Robert W. Grupp has taken the concept of Public Diplomacy in Public Relations as a theme for exploration during his year as IPRA President. Here he explains why.

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The Leader as Hero

By: Andrew Griffin 06/02/2008

In an extract from his recently published book New Strategies for Reputation Management, Andrew Griffin analyses what constitutes good and bad leadership at a time of crisis.

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