Thought Leadership Essays

IPRA thought leadership essays deliver relevant content for anyone involved in international communications. They provide insight on the live issues that matter in the fast-changing world of Public Relations.

Emotional Connection (Woof!)

By: Philip Sheppard 02/10/2007
author"s portrait It is often said that man’s best friend is a dog. Philip Sheppard forms an unexpected attachment to a bronze pooch.

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Raising the Profile of PR

By: Derrick Pieters 02/10/2007
author"s portrait Are PR practitioners members of a profession or members of societies and associations, ponders Derrick Pieters as he calls on the industry to use its skills for its own advantage.

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The Technical Transition

By: Morgan McLintic 02/10/2007
author"s portrait In an era of virtual worlds, search engine optimized press releases, social media and incalculable blogs, PR professionals need to develop their technical skills, argues Morgan McLintic.

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Going Niche in Croatia

By: Rašeljka Maras Jurièiæ 02/10/2007
author"s portrait Rašeljka Maras Jurièiæ says that you cannot beat the expertise of specialist PR agencies.

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Lessons from the Death of a Princess

By: Alan Lane 02/10/2007
author"s portrait Ten years ago Britain mourned the death of Princess Diana, with an unprecedented emotional outburst. The events of the week that followed led many to ask: are those holding the reins of power really in touch with public taste? Alan Lane looks at how her un

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Newborn Baby Screening

By: Michele Kling 02/10/2007
author"s portrait Lack of federal standards on health screening tests given to newborn babies triggered an ongoing information campaign targeting parents and policymakers across the US. By Michele Kling.

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Growing your Business Internationally

By: Keith Hunt 02/10/2007
author"s portrait Keith Hunt outlines the necessary steps to ensure successful expansion overseas. His advice is based on a recent Results International conference Growing Your Business Internationally, which took place in London on 2nd October and featured a range of agenc

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India’s Online Explosion

By: Dilip Cherian 02/10/2007
author"s portrait With the notable exception of its leading retailers, India is embracing the internet with a passion. Dilip Cherian assesses the impact of burgeoning online activity.

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Is the Brand Still King in the Middle East?

By: Nidal Abou Zaki 02/10/2007
author"s portrait Some pundits have predicted the death of famous brands in the Middle East through a combination of anti-western feeling and the arrival of flexible newcomers. By Nidal Abou Zaki.

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Rucks and Trucks

By: Carlo Ennio Stasi 01/08/2007
author"s portrait Italian truck maker Iveco has built a powerful brand for itself around its vehicles. Carlo Ennio Stasi tells us how the brand is being further developed through clever sponsorship and a wider focus on its people.

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