Thought Leadership Essays

IPRA thought leadership essays deliver relevant content for anyone involved in international communications. They provide insight on the live issues that matter in the fast-changing world of Public Relations.

Developments in our Digital World

By: Keith Hunt 06/02/2008
author"s portrait At the beginning of the year, Results International brought together leading figures from the UK PR industry to get their thoughts on how the industry is developing in today’s digital world. A cross-section of views follows, introduced by Keith Hunt.

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Gaining Respect Through Corporate Diplomacy

By: Robert W. Grupp 06/02/2008
author"s portrait Robert W. Grupp has taken the concept of Public Diplomacy in Public Relations as a theme for exploration during his year as IPRA President. Here he explains why.

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The Leader as Hero

By: Andrew Griffin 06/02/2008
author"s portrait In an extract from his recently published book New Strategies for Reputation Management, Andrew Griffin analyses what constitutes good and bad leadership at a time of crisis.

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A Clearer Grasp of Corporate Reputation

By: John Gilfeather 06/02/2008
author"s portrait The majority of large organizations fall far short on measuring their corporate reputation, says John Gilfeather.

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Measuring Sponsorships and Events

By: Katie Delahaye Paine 06/02/2008
author"s portrait Katie Delahaye Paine provides guidance on how to measure the impact of events and sponsorships in an increasingly media saturated world.

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Making Sense of International PR

By: Mike Copland 06/02/2008
author"s portrait Putting an effective international communications structure in place is a major challenge. Mike Copland provides some informed tips.

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How Social Marketing can Achieve Positive Change

By: Colin Shevills 06/02/2008
author"s portrait Social Marketing can deliver outstanding results for private and public organisations. But, asks Colin Shevills, what is it exactly?

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Swift Progress Across Eurasia and Eastern Europe

By: Chris Dobson 04/12/2007
author"s portrait Chris Dobson charts the huge changes that have occurred throughout Central and Eastern Europe in recent years and outlines some of the opportunities created.

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GM Accelerates Towards its Second Century

By: Steve Harris 04/12/2007
author"s portrait As it counts down to its centenary in September 2008, auto colossus General Motors has a strong focus on developing new technologies and harnessing fresh communication channels. By Steve Harris.

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Money or Morality?

By: Melanie King 04/12/2007
author"s portrait Ethics in PR has been a major theme for IPRA in 2007. Here Melanie King mulls over where the limits of acceptability lie.

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