Thought Leadership Essays

IPRA thought leadership essays deliver relevant content for anyone involved in international communications. They provide insight on the live issues that matter in the fast-changing world of Public Relations.

Branding Regions and Destinations

By: Frank G. Kurzhals 04/12/2007
author"s portrait Changing consumer perceptions of cities and other geographical areas presents many marketing and PR challenges. By Frank G. Kurzhals.

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Annual Report 2.0

By: Peter Månsson 04/12/2007
author"s portrait Enlightened companies are taking steps towards a brave new world of annual reporting by using the power and functionality of the web. By Peter Månsson and Jonas Jonell.

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Media Myths and Realities

By: Allison Slotnick 03/12/2007
author"s portrait Allison Slotnick sets out the key findings of an extensive survey into media usage habits in the U.S., Brazil, Russia, India and China.

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A year of ethics and energy

By: Philip Sheppard 03/12/2007
author"s portrait Philip Sheppard looks back on his 2007 presidency and casts an eye to the future.

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Seven Step Greening

By: Jodi Olson 03/12/2007
author"s portrait Clean technology PR expert Jodi Olson offers advice on building credible corporate sustainability programs

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India’s Geographical and Business Offering Challenges

By: Nitin Mantri 03/12/2007
author"s portrait The Indian PR industry is coming of age but differences with the west persist, writes Nitin Mantri.

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Build Your Career By Working Overseas

By: Perry Yeatman 02/10/2007
author"s portrait In their new book, Get Ahead By Going Abroad, co-authors C. Perry Yeatman and Stacie Nevadomski Berdan highlight the advantages of working overseas.

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RSS Feeds on Typewriter Skeletons

By: Arthur E.F. Wiese, Jr. 02/10/2007
author"s portrait Arthur E.F. Wiese, Jr. has seen a seismic shift in the nature of communications over the course of a distinguished career in journalism and PR. How, he wonders, will communicators of the future connect with audiences.

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How to Make it in PR

By: Romeo P. Virtusio 02/10/2007
author"s portrait Romeo P. Virtusio, editor of a recently published book on achieving success in PR, shares insights and tips in selected extracts from his nine esteemed contributors.

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Local Development Needs PR

By: Rosa María Torres Valdés 02/10/2007
author"s portrait Rosa María Torres Valdés has conducted research and analysis on public relations procedures at local development networks.

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