Thought Leadership Essays

IPRA thought leadership essays deliver relevant content for anyone involved in international communications. They provide insight on the live issues that matter in the fast-changing world of Public Relations.

The Nordic Challenge

By: Harald Bråthen 01/08/2007
author"s portrait The Nordic region is often lumped together as one uniform mass. But, cautions Harald Bråthen, there are many disparities as well as similarities between its countries.

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Berlin’s Political Renaissance

By: Armin Huttenlocher 01/08/2007
author"s portrait The evolution of public affairs agencies in Germany reflects a changing political landscape, writes Armin Huttenlocher.

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Performance Feeds on Commitment

By: Cheryl Moore 01/08/2007
author"s portrait Cheryl Moore reveals how she and her small PR team are meeting the communications challenges of a company on the move.

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Kids’ Compelling Recovery Stories

By: John Seng 01/08/2007
author"s portrait Conveying the science and emotion behind pediatric development disorders is essential in securing the right kind of exposure for a specialist children’s medical facility. By John Seng.

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The Eleven Commandments of PR

By: Marcus Brewster 01/08/2007
author"s portrait Marcus Brewster, one of the leading lights of the PR industry in South Africa, offers up eleven golden rules for outstanding PR practice.

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Online Newsroom Tips

By: Mark Hunter LaVigne 01/08/2007
author"s portrait Creating a media friendly newsroom on your web site can be a big factor in achieving more and better coverage. By Mark Hunter LaVigne.

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A Word on Word-of-Mouth

By: Matt Kucharski 01/08/2007
author"s portrait Matt Kucharski and Crispin Manners chart the emergence of PR 2.0 and argue that those communicators adept at harnessing the power of social networks and online interest groups will achieve success through compelling recommendation.

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The PR Value Argument

By: Melanie King 01/08/2007
author"s portrait Convincing clients to spend more on PR can be an uphill struggle. Melanie King believes agencies need to stop backing themselves into a corner and stand up for the results they can achieve.

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Is Honesty an Absolute PR Value?

By: Mohammed A. S. El-Astal (Dr) 01/08/2007
author"s portrait With the PR ethics debate likely to run and run, Mohammed A. S. El-Astal (Dr) conducted some research into attitudes to honesty among PROs at higher education institutions spread across the globe.

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Kitchen Stages Digital Delicacies

By: Ulrich Gartner 01/08/2007
author"s portrait PR can take a lead in using new media to engage consumers online. Ulrich Gartner explains how household appliance company Electrolux used the insight that consumers like to perform in their kitchens to create quirky online reality shows.

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