Thought Leadership Essays

IPRA thought leadership essays deliver relevant content for anyone involved in international communications. They provide insight on the live issues that matter in the fast-changing world of Public Relations.

RSS Feeds on Typewriter Skeletons

By: Arthur E.F. Wiese, Jr. 02/10/2007
author"s portrait Arthur E.F. Wiese, Jr. has seen a seismic shift in the nature of communications over the course of a distinguished career in journalism and PR. How, he wonders, will communicators of the future connect with audiences.

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How to Make it in PR

By: Romeo P. Virtusio 02/10/2007
author"s portrait Romeo P. Virtusio, editor of a recently published book on achieving success in PR, shares insights and tips in selected extracts from his nine esteemed contributors.

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Local Development Needs PR

By: Rosa María Torres Valdés 02/10/2007
author"s portrait Rosa María Torres Valdés has conducted research and analysis on public relations procedures at local development networks.

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Emotional Connection (Woof!)

By: Philip Sheppard 02/10/2007
author"s portrait It is often said that man’s best friend is a dog. Philip Sheppard forms an unexpected attachment to a bronze pooch.

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Raising the Profile of PR

By: Derrick Pieters 02/10/2007
author"s portrait Are PR practitioners members of a profession or members of societies and associations, ponders Derrick Pieters as he calls on the industry to use its skills for its own advantage.

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The Technical Transition

By: Morgan McLintic 02/10/2007
author"s portrait In an era of virtual worlds, search engine optimized press releases, social media and incalculable blogs, PR professionals need to develop their technical skills, argues Morgan McLintic.

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Going Niche in Croatia

By: Rašeljka Maras Jurièiæ 02/10/2007
author"s portrait Rašeljka Maras Jurièiæ says that you cannot beat the expertise of specialist PR agencies.

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Lessons from the Death of a Princess

By: Alan Lane 02/10/2007
author"s portrait Ten years ago Britain mourned the death of Princess Diana, with an unprecedented emotional outburst. The events of the week that followed led many to ask: are those holding the reins of power really in touch with public taste? Alan Lane looks at how her un

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Newborn Baby Screening

By: Michele Kling 02/10/2007
author"s portrait Lack of federal standards on health screening tests given to newborn babies triggered an ongoing information campaign targeting parents and policymakers across the US. By Michele Kling.

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Growing your Business Internationally

By: Keith Hunt 02/10/2007
author"s portrait Keith Hunt outlines the necessary steps to ensure successful expansion overseas. His advice is based on a recent Results International conference Growing Your Business Internationally, which took place in London on 2nd October and featured a range of agenc

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