Thought Leadership Essays

IPRA thought leadership essays deliver relevant content for anyone involved in international communications. They provide insight on the live issues that matter in the fast-changing world of Public Relations.

The PR Value Argument

By: Melanie King 01/08/2007

Convincing clients to spend more on PR can be an uphill struggle. Melanie King believes agencies need to stop backing themselves into a corner and stand up for the results they can achieve.

read more / Comments

Is Honesty an Absolute PR Value?

By: Mohammed A. S. El-Astal (Dr) 01/08/2007

With the PR ethics debate likely to run and run, Mohammed A. S. El-Astal (Dr) conducted some research into attitudes to honesty among PROs at higher education institutions spread across the globe.

read more / Comments

Kitchen Stages Digital Delicacies

By: Ulrich Gartner 01/08/2007

PR can take a lead in using new media to engage consumers online. Ulrich Gartner explains how household appliance company Electrolux used the insight that consumers like to perform in their kitchens to create quirky online reality shows.

read more / Comments

A Role in AIDS Prevention

By: Peter Mutie 01/08/2007

Peter Mutie outlines the potentially life-saving part corporate communication can play in the efforts to halt the march of the HIV and AIDs pandemic

read more / Comments

From Bali and all points west to London

By: Philip Sheppard 01/08/2007

Philip Sheppard looks forward to a couple of major IPRA events.

read more / Comments

Advertising the Dentsu Way

By: Mark Tungate 24/07/2007

Standfirst: The short, haiku-style form of advertising long popular in Japan is becoming more relevant to the wider world as media evolve and consumption habits change, discovers Mark Tungate.

read more / Comments