Thought Leadership Essays

IPRA thought leadership essays deliver relevant content for anyone involved in international communications. They provide insight on the live issues that matter in the fast-changing world of Public Relations.

Water Divides The World

By: James Duffy 23/04/2007
author"s portrait Access to clean water is a major concern for consumers around the world. James Duffy and Tony Jewell say there are big corporate social responsibility opportunities for those companies prepared to take environmental stewardship seriously.

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Pull Down the Ivory Towers

By: Rita Marie Devin 23/04/2007
author"s portrait Rita Marie Devin is critical of the standard of writing in much academic research. Greater clarity and reader empathy is required, she argues.

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Internal Communications on Demand

By: Victoria Brown 23/04/2007
author"s portrait The rise of the internet and proliferation of consumer technology across the globe has huge implications for the way organizations communicate with employees. By Victoria Brown and Laura Romain.

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Perceptions of PR in Bulgaria

By: Dessislava Boshnakova 23/04/2007
author"s portrait Dessislava Boshnakova analyses the findings of an opinion poll on the image of PR conducted among members of the public in Bulgaria.

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Czechs in the Fast Lane

By: Marek Beneš 23/04/2007
author"s portrait The healthy growth of PR budgets in the Czech Republic reflects the sophisticated nature of the sector today. By Marek Beneš.

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Starbucks Built on Greek Pillars

By: Kimon Antypas 23/04/2007
author"s portrait Kimon Antypas outlines an award winning PR program for coffee shop giant Starbucks, which positioned the chain as attractive to local tastes and lifestyles without sacrificing the core values of the brand.

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The Pursuit of ABN AMRO

By: Wilfried Remans 02/02/2007
author"s portrait Three European financial services giants banded together to acquire Dutch bank ABN AMRO. Wilfried Remans offers an insider’s view of the communications challenges.

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Top Team Performance

By: Simon Quarendon 02/02/2007
author"s portrait The PR sector has much to learn from professional sport on what it takes to create a winning team, says Simon Quarendon.

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Dealing With a Terror Nightmare

By: Paul Mylrea 02/02/2007
author"s portrait When terrorist bombers struck at London’s public transport network in July 2005, the authorities managed the crisis with a swift, sensitive and thorough response. By Paul Mylrea.

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Public Trust In Brazil

By: Ronald Mincheff 02/02/2007
author"s portrait Brazilians are demanding a new model of communication, says Ronald Mincheff.

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