Thought Leadership Essays

IPRA thought leadership essays deliver relevant content for anyone involved in international communications. They provide insight on the live issues that matter in the fast-changing world of Public Relations.

The Road to ERMIS

By: Rita Malikouti 23/04/2007
author"s portrait Rita Malikouti talks us through the recent development of Public Relations in Greece.

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Quo Vadis Turkish PR?

By: Cem Ýlhan 23/04/2007
author"s portrait The Turkish PR market continues to grow but competition among agencies has put pressure on margins and there are concerns that many local clients do not fully grasp the benefits the discipline can deliver. By A. Cem Ýlhan.

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Tech Savvy Sweden’s Consumer High

By: Sofia Heidenberg 23/04/2007
author"s portrait A combination of technology, creativity and integrated marketing is increasing the size and sophistication of the PR marketplace in Sweden. By Sofia Heidenberg.

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Creative Sparkle

By: Andy Green 23/04/2007
author"s portrait Even boring appointment stories can be brought to life given some creative thought, says Andy Green.

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Water Divides The World

By: James Duffy 23/04/2007
author"s portrait Access to clean water is a major concern for consumers around the world. James Duffy and Tony Jewell say there are big corporate social responsibility opportunities for those companies prepared to take environmental stewardship seriously.

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Pull Down the Ivory Towers

By: Rita Marie Devin 23/04/2007
author"s portrait Rita Marie Devin is critical of the standard of writing in much academic research. Greater clarity and reader empathy is required, she argues.

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Internal Communications on Demand

By: Victoria Brown 23/04/2007
author"s portrait The rise of the internet and proliferation of consumer technology across the globe has huge implications for the way organizations communicate with employees. By Victoria Brown and Laura Romain.

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Perceptions of PR in Bulgaria

By: Dessislava Boshnakova 23/04/2007
author"s portrait Dessislava Boshnakova analyses the findings of an opinion poll on the image of PR conducted among members of the public in Bulgaria.

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Czechs in the Fast Lane

By: Marek Beneš 23/04/2007
author"s portrait The healthy growth of PR budgets in the Czech Republic reflects the sophisticated nature of the sector today. By Marek Beneš.

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Starbucks Built on Greek Pillars

By: Kimon Antypas 23/04/2007
author"s portrait Kimon Antypas outlines an award winning PR program for coffee shop giant Starbucks, which positioned the chain as attractive to local tastes and lifestyles without sacrificing the core values of the brand.

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