Thought Leadership Essays

IPRA thought leadership essays deliver relevant content for anyone involved in international communications. They provide insight on the live issues that matter in the fast-changing world of Public Relations.

Resisting The Disease Mongering Jibes

By: Karen Reina 02/02/2007
author"s portrait Disease awareness programs have come under attack from several prominent physicians. Karen Reina offers advice on how to ensure the ongoing effectiveness of such initiatives.

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Ethics: from ancient Athens to modern Brussels

By: Philip Sheppard 02/02/2007
author"s portrait Philip Sheppard explains why he has chosen Ethics in PR as the theme for his year as IPRA President and picks out a couple of key points from the new Code of Brussels that relate to the good conduct of public affairs.

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From Rolling Stone to Showtime

By: Stuart Zakim 29/12/2006
author"s portrait Entertainment PR specialist Stuart Zakim has promoted movies, magazines and now a TV network. In this piece he tells us about some of the key campaigns in his career.

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Practical Lobbying Advice

By: Stuart Thomson 29/12/2006
author"s portrait In an edited extract from their book Public Affairs in Practice, Stuart Thomson and Steve John share their thoughts on managing issues and building evidence to develop effective lobbying activity.

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Next Practices

By: Ashwani Singla 29/12/2006
author"s portrait The ICCO Global Summit, held during October in New Delhi, India, took as its overarching title, Forget Best Practices, Think Next Practices. Ashwani Singla reports.

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Luxottica’s Visionary Growth

By: Robyn Sefiani 29/12/2006
author"s portrait Luxottica’s expansion through acquisition into Australia has created numerous communications challenges spanning eyewear and retail brands, professional optometry issues and CSR initiatives. By Robyn Sefiani.

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Viva, Las Vegas!

By: Erika Pope 29/12/2006
author"s portrait Media outreach, partnerships with major sports bodies and shrewd use of an impressive photo library help keep America’s glitzy gambling center in the public eye. By Erika Pope.

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B2B Brands That Clean Up

By: Malcolm Padley 29/12/2006
author"s portrait Rentokil Initial plc, a £2bn global business with over 70,000 employees in 40 countries is changing – fast. Its three golf courses have been sold, the country house HQ is history and new organisational structures are in place. By Malcolm Padley.

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Shooting From the Hip in a Volcanic Land

By: Guðjón H Pálsson 29/12/2006
author"s portrait The growing impact of Icelandic firms on the international stage is among the reasons for a rise in demand for ‘cultivated’ PR services in their homeland, writes Guðjón H Pálsson.

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Digging Deep For Employee Comms Gold

By: Lerato Malimabe 29/12/2006
author"s portrait Lerato Malimabe and Jessica Van Onselen explain how face to face ‘sandwich sessions’ sit alongside digital communications channels in AngloGold Ashanti’s internal comms strategy.

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