Thought Leadership Essays

IPRA thought leadership essays deliver relevant content for anyone involved in international communications. They provide insight on the live issues that matter in the fast-changing world of Public Relations.

Teaching Finns To Make A Fuss

By: Kaija Langenskiöld 02/02/2007

Finns tend to be quiet – or at least they won’t make too much of a fuss about even very spectacular achievements. Kaija Langenskiöld says it is difficult to convince Finnish companies of the importance of communication.

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Pirelli’s PR Power and Control

By: Maureen Kline 02/02/2007

Maureen Kline offers insight into the communications strategy of Pirelli, a company best known for its tyres but which has diversified into a global entity with business interests in many fields.

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Trends For And From Results

By: Keith Hunt 02/02/2007

Keith Hunt identifies some key trends that will impact on the PR sector in coming months.

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Overcoming Inefficiency

By: Steve Hoddinott 02/02/2007

Steve Hoddinott reveals the findings of a survey into time and efficiency within the PR agency sector.

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Hands On Volunteers

By: Mark Hass 02/02/2007

Mark Hass notes that personal philanthropic involvement is of great importance to the young, post-Katrina generation of Americans.

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Research That Grabs Headlines

By: Dennis de Cala 02/02/2007

Organisations can reduce risk and build loyalty through market intelligence. Dennis de Cala writes on making market research pay off.

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Death By Execution

By: Chris Bailey 02/02/2007

Chris Bailey believes creatively-minded PR agencies are well equipped to deliver ‘The Big Idea’ for clients. Yet he warns that great ideas can die when executed badly.

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Higher Standard, New Life

By: Scott White 02/02/2007

Standard Life transformed itself from a media-wary mutually owned entity into a PR-friendly FTSE 100 company. Scott White recounts the massive changes required.

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