Thought Leadership Essays

IPRA thought leadership essays deliver relevant content for anyone involved in international communications. They provide insight on the live issues that matter in the fast-changing world of Public Relations.

Addressing Asia’s Ascent

By: Daphne Liew 24/07/2007

Rapid economic growth across large swathes of Asia has changed the commercial world and created huge branding and PR opportunities. Given the marked differences between Asia’s leading economies, what does this mean for pan-regional PR strategies, asks Daph

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How to Sell Up Successfully

By: Keith Hunt 24/07/2007

Keith Hunt offers tips on how to sell a PR agency, based on the collective wisdom of entrepreneurs who have gone through the M&A process.

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The Time to Act is Always Now

By: Jonathan Hemus 24/07/2007

With product recalls rising at an alarming rate, it is now critical to take practical crisis management measures to protect the reputation of your organisation and its brands. By Jonathan Hemus.

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Vibrant Rioja Targets New Audience

By: Patricia Clough 24/07/2007

The brief was to revitalize an Old World wine for a new generation. Patricia Clough reveals how a classic Spanish wine was positioned to appeal to a younger demographic.

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The You, You And You Phenomenon

By: Bart de Vries 23/04/2007

The explosion in user generated content and social media is posing huge challenges for PR practitioners. By Bart de Vries.

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Silver Archer Lights The Way

By: Julia Stonogina 23/04/2007

The decade-old Silver Archer awards are given to the best PR campaigns in Russia. Julia Stonogina reflects on what the latest entries and winners say about the PR trends in this vast country.

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The Code of Brussels

By: Philip Sheppard 23/04/2007

Philip Sheppard provides an update on his activities as IPRA President, salutes an online re-design and draws attention to some important diary dates.

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