Thought Leadership Essays

IPRA thought leadership essays deliver relevant content for anyone involved in international communications. They provide insight on the live issues that matter in the fast-changing world of Public Relations.

Death By Execution

By: Chris Bailey 02/02/2007
author"s portrait Chris Bailey believes creatively-minded PR agencies are well equipped to deliver ‘The Big Idea’ for clients. Yet he warns that great ideas can die when executed badly.

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Higher Standard, New Life

By: Scott White 02/02/2007
author"s portrait Standard Life transformed itself from a media-wary mutually owned entity into a PR-friendly FTSE 100 company. Scott White recounts the massive changes required.

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Bulgaria’s Challenging Entry Into the EU

By: Gergana Vassileva 02/02/2007
author"s portrait An IPRA-endorsed conference in Sofia late last year explored the PR problems and opportunities relating to EU accession. By Gergana Vassileva.

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PR Takes Hold In Mexico’s C-Suites

By: Tim Scerba 02/02/2007
author"s portrait The emergence of true multi-party democracy in Mexico has spurred the growth of Public Relations in the world’s 13th largest economy. By Tim Scerba.

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Resisting The Disease Mongering Jibes

By: Karen Reina 02/02/2007
author"s portrait Disease awareness programs have come under attack from several prominent physicians. Karen Reina offers advice on how to ensure the ongoing effectiveness of such initiatives.

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Ethics: from ancient Athens to modern Brussels

By: Philip Sheppard 02/02/2007
author"s portrait Philip Sheppard explains why he has chosen Ethics in PR as the theme for his year as IPRA President and picks out a couple of key points from the new Code of Brussels that relate to the good conduct of public affairs.

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From Rolling Stone to Showtime

By: Stuart Zakim 29/12/2006
author"s portrait Entertainment PR specialist Stuart Zakim has promoted movies, magazines and now a TV network. In this piece he tells us about some of the key campaigns in his career.

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Practical Lobbying Advice

By: Stuart Thomson 29/12/2006
author"s portrait In an edited extract from their book Public Affairs in Practice, Stuart Thomson and Steve John share their thoughts on managing issues and building evidence to develop effective lobbying activity.

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Next Practices

By: Ashwani Singla 29/12/2006
author"s portrait The ICCO Global Summit, held during October in New Delhi, India, took as its overarching title, Forget Best Practices, Think Next Practices. Ashwani Singla reports.

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Luxottica’s Visionary Growth

By: Robyn Sefiani 29/12/2006
author"s portrait Luxottica’s expansion through acquisition into Australia has created numerous communications challenges spanning eyewear and retail brands, professional optometry issues and CSR initiatives. By Robyn Sefiani.

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