Thought Leadership Essays

IPRA thought leadership essays deliver relevant content for anyone involved in international communications. They provide insight on the live issues that matter in the fast-changing world of Public Relations.

Viva, Las Vegas!

By: Erika Pope 29/12/2006
author"s portrait Media outreach, partnerships with major sports bodies and shrewd use of an impressive photo library help keep America’s glitzy gambling center in the public eye. By Erika Pope.

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B2B Brands That Clean Up

By: Malcolm Padley 29/12/2006
author"s portrait Rentokil Initial plc, a £2bn global business with over 70,000 employees in 40 countries is changing – fast. Its three golf courses have been sold, the country house HQ is history and new organisational structures are in place. By Malcolm Padley.

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Shooting From the Hip in a Volcanic Land

By: Guðjón H Pálsson 29/12/2006
author"s portrait The growing impact of Icelandic firms on the international stage is among the reasons for a rise in demand for ‘cultivated’ PR services in their homeland, writes Guðjón H Pálsson.

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Digging Deep For Employee Comms Gold

By: Lerato Malimabe 29/12/2006
author"s portrait Lerato Malimabe and Jessica Van Onselen explain how face to face ‘sandwich sessions’ sit alongside digital communications channels in AngloGold Ashanti’s internal comms strategy.

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Care To Boogie With Google?

By: Richard Linning 29/12/2006
author"s portrait The media mob is going online. Richard Linning demonstrates a digital dance of change.

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Mega-Cities or Mega-Losers?

By: Vivian Lines 29/12/2006
author"s portrait As the the world’s big cities get ever bigger, the battle to attract foreign direct investment gets ever more intense. Vivian Lines on the role of ‘city brands’.

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After the Event

By: Ralf Leinemann 29/12/2006
author"s portrait In an extract from their recently published book, How to Manage a Successful Press Conference, Ralf Leinemann and Elena Baikaltseva share their expertise on what needs to be done when a major publicity event or media briefing is over.

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The Political Union of Arcelor Mittal

By: Julia Harrison 29/12/2006
author"s portrait Julia Harrison, whose public affairs firm worked with Mittal Steel on its high profile acquisition of Arcelor, explains the importance of politics and political communication in cross border M&A deals.

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Naked Truth About Animal Rights

By: Kathy Guillermo 29/12/2006
author"s portrait PETA, a charity that campaigns for the ethical treatment of animals, sometimes strips its PR down to the bare essentials. By Kathy Guillermo.

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IC Fails The Test

By: Rodney Gray 29/12/2006
author"s portrait Research shows much is going wrong with internal communication. Rodney Gray says the way forward is to stop the relentless churn of written material and start engaging with employees.

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