Thought Leadership Essays

IPRA thought leadership essays deliver relevant content for anyone involved in international communications. They provide insight on the live issues that matter in the fast-changing world of Public Relations.

My Word is my Bond

By: Jonne Ceserani 07/06/2008
author"s portrait Jonne Ceserani argues that closely bonded teams are vital to high performance and that we all need to craft our skills in communication and relationships with the same energy that we give to our professional skills.

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Championing Free Speech for the Good of Communities

By: Peter Bradley 07/06/2008
author"s portrait Speakers’ Corner Trust is a new UK-based charity promoting free speech, public debate and active citizenship as a means of reinvigorating civil society in the UK and supporting its development in emerging democracies. Peter Bradley explains why it’s so imp

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Misunderstood in South Africa

By: Samantha Watt. 06/04/2008
author"s portrait Public Relations still struggles to gain respect in South Africa, argues Samantha Watt.

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Small is Big

By: Lucy Siegel 06/04/2008
author"s portrait Lucy Siegel, president and CEO of Bridge Global Strategies, New York, has been elected president of Public Relations Boutiques International, the network which launched in January. Here she outlines the thinking behind this move.

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Surveying New Zealand’s Unique Media Landscape

By: Peter Sherwin 06/04/2008
author"s portrait Grant Thornton uses two major annual surveys to boost its media coverage in New Zealand. Peter Sherwin provides the detail on how this is done.

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The Art of Conversation

By: Leo Rayman 06/04/2008
author"s portrait Twenty-first century brand marketing and communications require us to be versed in the art of conversation not the art of war, says Leo Rayman.

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Dresdner Ball Street

By: Ulrich Porwollik 06/04/2008
author"s portrait Germany’s Dresdner Bank has successfully linked football to financial trading through an online game. Ulrich Porwollik describes the communication activity surrounding the online platform that has helped turn football fans into brokerage customers.

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Trust Me, The Citizen

By: Robert Phillips 06/04/2008
author"s portrait The latest wave of Edelman’s respected Trust Barometer research indicates how in the web 2.0 age of conversation, citizens feel more empowered to join forces and push for change. By Robert Phillips.

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Bright Ideas Power PR at Toronto Hydro

By: Blair Peberdy 06/04/2008
author"s portrait PR is an enabler of corporate business strategy at Canadian electricity company Toronto Hydro. Blair Peberdy explains how it powers successful community relations activity during major infrastructure projects and lights up green programs.

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Gulf PR Industry Booms

By: Jack Pearce 06/04/2008
author"s portrait Middle East PR veteran and chairman of MEPRA Jack Pearce says prospects will remain strong for the foreseeable future.

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