Thought Leadership Essays

IPRA thought leadership essays deliver relevant content for anyone involved in international communications. They provide insight on the live issues that matter in the fast-changing world of Public Relations.

Scope and diversity:IPRA's annual Golden World Awards

By: Robert W. Grupp 08/08/2008
author"s portrait The forthcoming IPRA World Congress promises to be an educational, cultural and networking event like no other, bringing many leading communicators face to face in the country of the moment. By Robert W. Grupp.

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Shining a Light on Sight

By: Leslie Gottlieb 08/08/2008
author"s portrait Leslie Gottlieb offers up a public relations prescription for an international health epidemic.

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Lessons from the Chinese Blogosphere

By: Tim Gingrich 08/08/2008
author"s portrait As the eyes of the world focus on Beijing for this month’s Olympic Games, Tim Gingrich looks at the growing ‘people power’ of social media in China.

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Wooing Visitors to Wellington

By: Esmé Gibbins 08/08/2008
author"s portrait Esmé Gibbins explains the role PR plays in promoting a destination

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The Importance of Style

By: John Foster 08/08/2008
author"s portrait In an edited extract from his book Effective Writing Skills for Public Relations, John Foster demonstrates the essential role of clear, consistent style in compelling communications.

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Reaching out to Gay Consumers

By: Ben Finzel 08/08/2008
author"s portrait Gays and lesbians are a powerful, loyal and often untapped audience. Ben Finzel reveals how to engage with this audience honestly and consistently.

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Reality Distorted by Photoshop and Bias

By: Nikos Drandakis 08/08/2008
author"s portrait What is quality news media? Who defines it, and – most importantly – who delivers it? These are burning questions in our social media age. By Nikos Drandakis.

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Fuelling Gazprom’s Warmer Image

By: Philip Dewhurst 08/08/2008
author"s portrait The UK-based marketing and trading arm of the world’s largest energy company faces a daunting public relations challenge but has achieved some notable success in changing perceptions. By Philip Dewhurst.

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Choosing and Using PR Agencies

By: Tom Wells 08/08/2008
author"s portrait In an edited extract from their succinct book Choosing and Using PR Agencies, Tom Wells and Mark Crompton offer useful advice on the preliminary and secondary vetting process.

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CIVITAS Global – Story of a Cross-Border Merger

By: Ceyda Aydede 07/06/2008
author"s portrait Ceyda Aydede and George Flessas explain the reasons behind the merger of Turkish PR firm Global Tanitim and its Greek counterpart CIVITAS.

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