Thought Leadership Essays

IPRA thought leadership essays deliver relevant content for anyone involved in international communications. They provide insight on the live issues that matter in the fast-changing world of Public Relations.

Wooing Visitors to Wellington

By: Esmé Gibbins 08/08/2008
author"s portrait Esmé Gibbins explains the role PR plays in promoting a destination

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The Importance of Style

By: John Foster 08/08/2008
author"s portrait In an edited extract from his book Effective Writing Skills for Public Relations, John Foster demonstrates the essential role of clear, consistent style in compelling communications.

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Reaching out to Gay Consumers

By: Ben Finzel 08/08/2008
author"s portrait Gays and lesbians are a powerful, loyal and often untapped audience. Ben Finzel reveals how to engage with this audience honestly and consistently.

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Reality Distorted by Photoshop and Bias

By: Nikos Drandakis 08/08/2008
author"s portrait What is quality news media? Who defines it, and – most importantly – who delivers it? These are burning questions in our social media age. By Nikos Drandakis.

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Fuelling Gazprom’s Warmer Image

By: Philip Dewhurst 08/08/2008
author"s portrait The UK-based marketing and trading arm of the world’s largest energy company faces a daunting public relations challenge but has achieved some notable success in changing perceptions. By Philip Dewhurst.

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Choosing and Using PR Agencies

By: Tom Wells 08/08/2008
author"s portrait In an edited extract from their succinct book Choosing and Using PR Agencies, Tom Wells and Mark Crompton offer useful advice on the preliminary and secondary vetting process.

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CIVITAS Global – Story of a Cross-Border Merger

By: Ceyda Aydede 07/06/2008
author"s portrait Ceyda Aydede and George Flessas explain the reasons behind the merger of Turkish PR firm Global Tanitim and its Greek counterpart CIVITAS.

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Pampers Grows by Helping China’s Parents

By: Athena Wang 07/06/2008
author"s portrait Procter & Gamble’s global diaper brand Pampers sought to provide parents in China with much-wanted baby-care information. Athena Wang explains how a mix of e-PR and carnival events created awareness and boosted sales.

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Going Global... and Taking Employees With You

By: Inge Wallage 07/06/2008
author"s portrait Inge Wallage explores some of the internal communications challenges facing a major energy company that went Fortune 50 following a merger in 2007.

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PR Navigators Wanted!

By: Astrid von Rudloff 07/06/2008
author"s portrait With the changing media landscape, companies in Germany expect new qualities from their communication consultants. Astrid von Rudloff assesses new corporate needs and their implications for agencies and their service offerings.

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