Thought Leadership Essays

IPRA thought leadership essays deliver relevant content for anyone involved in international communications. They provide insight on the live issues that matter in the fast-changing world of Public Relations.

Sorting Out the Best From the Rest

By: Fraser Hardie 10/02/2009
author"s portrait The global economic downturn provides a tremendous opportunity for the best PR agencies to add value to their clients, while for lacklustre agencies the prospects are poor. By Fraser Hardie.

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Active and Honest Engagement Achieves e-Influence

By: Stéphane Guerry 10/02/2009
author"s portrait Companies must switch from a policy of controlling information to sincere engagement in order to continue to hold people’s attention. By Stéphane Guerry.

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PR in Interesting Times

By: Maria Gergova 10/02/2009
author"s portrait Maria Gergova celebrates the sweeping changes of the past two decades brought about by the digital revolution and fall of Communism in Eastern Europe, while also assessing the challenges facing Public Relations professionals at this difficult time in the g

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Fairtrade Fortnight Whets Consumer Appetite for Ethical Trade

By: Barbara Crowther 10/02/2009
author"s portrait An influential annual two-week campaign brings fairtrade to the attention of consumers in the UK. But, says Barbara Crowther, although fairtrade products enjoy growing recognition and support, they still constitute only a tiny proportion of world trade.

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Clear and Creative Communications Carry Companies Clear of Crisis

By: Jonne Ceserani 10/02/2009
author"s portrait Jonne Ceserani argues that carefully considering the language we use can have a dramatic influence on how people and organisations respond to extraordinary times, like a world financial crisis.

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Pink Ribbon Casts a Big Shadow

By: Rebecka Blomberg 10/02/2009
author"s portrait Sweden’s annual Pink Ribbon campaign is a huge success in terms of fundraising and creating awareness of issues relating to breast cancer. However, says Rebecka Blomberg, success brings it own challenges.

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Pipes that Carry Messages

By: Anne Bleeker 10/02/2009
author"s portrait Companies from the Gulf that are expanding globally are confronted by both challenges and opportunities relating to their roots. By Anne Bleeker.

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Keeping The City Faith

By: Lak Siriwardene 10/02/2009
author"s portrait Communicating with investors and analysts is of immense importance for listed companies at times of economic turbulence. Lak Siriwardene explains how engineering and design consultancy Scott Wilson Group conducts its financial PR.

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The Communications Imperative for Japanese Business Expansion

By: James Weeks 11/12/2008
author"s portrait Japanese companies engaged in overseas M&A activity need to learn the lessons of the past, says James Weeks.

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Consumers Who Talk Back

By: Delia Sieff 11/12/2008
author"s portrait The rise of on-line and social media has rewritten the communications rulebook. Consumers now have the means to spread their opinions easily – either to the benefit or detriment of a brand. By Delia Sieff.

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