Thought Leadership Essays

IPRA thought leadership essays deliver relevant content for anyone involved in international communications. They provide insight on the live issues that matter in the fast-changing world of Public Relations.

Keeping The City Faith

By: Lak Siriwardene 10/02/2009
author"s portrait Communicating with investors and analysts is of immense importance for listed companies at times of economic turbulence. Lak Siriwardene explains how engineering and design consultancy Scott Wilson Group conducts its financial PR.

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The Communications Imperative for Japanese Business Expansion

By: James Weeks 11/12/2008
author"s portrait Japanese companies engaged in overseas M&A activity need to learn the lessons of the past, says James Weeks.

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Consumers Who Talk Back

By: Delia Sieff 11/12/2008
author"s portrait The rise of on-line and social media has rewritten the communications rulebook. Consumers now have the means to spread their opinions easily – either to the benefit or detriment of a brand. By Delia Sieff.

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Celebrating 150 Years of Trans-National Education

By: Binda Rai 11/12/2008
author"s portrait Binda Rai provides an insight into some of the issues she faced in delivering global communications to support the 150th Anniversary of the University of London External System, a market leader in trans-national education, which today has 43,000 students i

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Clean Communications for Clean-tech

By: Korinna Penndorf 11/12/2008
author"s portrait Responsible corporate conduct and credible communications are closely interlinked when it comes to clean-tech companies. By Korinna Penndorf.

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Image Matters in Latin American Elections

By: Walter Nessi 11/12/2008
author"s portrait It takes time and effort to cultivate the right image to succeed when running for office in South America, writes political communications expert Walter Nessi.

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Cisco Broadband Barometer Measures Take-up in Argentina

By: Carlos A. Mazalán 11/12/2008
author"s portrait Carlos A. Mazalán provides a case study on the public relations activity surrounding the biannual release of research into the growth of high-speed internet connections.

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The Changing Landscape of African Media

By: Natalie Maule 11/12/2008
author"s portrait New models of telling the African story to international audiences are emerging. Natalie Maule applauds the rising investment in local content creation as the world plays closer attention to Africa.

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Recession Creates PR Opportunities

By: Laurence Lee 11/12/2008
author"s portrait Laurence Lee considers the impact of the current economic gloom on communications and corporate reputation.

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Poland’s Public Sector Turns to Public Relations

By: Jacek Jakubczyk 11/12/2008
author"s portrait The strong growth enjoyed by the Public Relations sector in Poland is threatened by the deterioration in the global economic climate. But, argues Jacek Jakubczyk, the country is better placed to cope than many others.

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