Thought Leadership Essays

IPRA thought leadership essays deliver relevant content for anyone involved in international communications. They provide insight on the live issues that matter in the fast-changing world of Public Relations.

AppLabs Re-branding Elicits Applause

By: Reema Sarin 09/10/2008
author"s portrait A thorough re-branding exercise has allowed Indian company AppLabs to communicate values such as consistency, reliability and confidence to its clients and partners, raise its profile globally and achieve higher ratings from industry analysts. By Reema Sar

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Face Facts About the New Lotus

By: Ben Rachel 09/10/2008
author"s portrait The Evora is the first new model from supercar company Lotus in over a decade. Ben Rachel explains how the launch put a smile on the faces of individualistic car lovers.

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Sticking to Benchmarks for Better Control of Corporate PR

By: Ernst Primosch 09/10/2008
author"s portrait German group Henkel has redefined its corporate brand following a refocusing of its business and has taken great strides towards integrating communications controlling into standard management reporting. By Ernst Primosch.

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Venezuelan Government’s Political Revolution Coerces Public Relations to be Strategic

By: Juan-Carlos Molleda 09/10/2008
author"s portrait Academic Juan-Carlos Molleda, an expert on Public Relations in Latin America, believes that the policies and actions of the controversial Hugo Chávez administration have re-shaped the way PR is conducted in Venezuela.

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Five Goals for Public Relations in Barbados

By: Christal P. McIntosh 09/10/2008
author"s portrait Caribbean nation Barbados is famed for its idyllic beaches. However, away from the sandy bays, firm foundations for the Public Relations profession are being laid in place. By Christal P. McIntosh.

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Michelangelo, Da Vinci and Communication Today

By: Christian Krpoun 09/10/2008
author"s portrait Christian Krpoun believes that by following the example of great artists from the past we can devise more effective and better-integrated communications solutions.

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Competing with Everyone from Everywhere

By: Robert W. Grupp 09/10/2008
author"s portrait Doing business globally presents an array of competitive situations and collaborative possibilities that require different strategies and approaches at different times. How well can PR meet these challenges, ponders IPRA President 2008 Robert W. Grupp.

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Golden Rules of Global Media Relations

By: Trevor Gorin 09/10/2008
author"s portrait Trevor Gorin, of fast moving consumer goods giant Unilever, offers a seven-step guide to conducting effective media relations for a global business.

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PR, lobbying and the web have all come together

By: Julie Gaye 09/10/2008
author"s portrait The internet has revolutionised the media landscape and its ongoing rise has tiggered the need for new communications action plans that embrace PR, lobbying and the web. By Julie Gaye.

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Surviving the Market Downturn

By: Dale Fishburn 09/10/2008
author"s portrait Dale Fishburn, one of the original co-founders of Fishburn Hedges, reflects on some of the communications lessons that could be learned from past economic downturns.

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