Thought Leadership Essays

IPRA thought leadership essays deliver relevant content for anyone involved in international communications. They provide insight on the live issues that matter in the fast-changing world of Public Relations.

The End of Informed Choice?

By: Ron Finlay 11/12/2008
author"s portrait As governments turn to regulation to solve difficult social problems, Ron Finlay assesses the role communications will play in effecting behaviour change.

read more / Comments

France’s Environmental Convention Brings Focus to Debate

By: Pazanne Le Cour Grandmaison 11/12/2008
author"s portrait Is the Grenelle on sustainable development, which seeks to bring consensus to the environmental debate, another French revolution? By Pazanne Le Cour Grandmaison and Veronique Ferjou.

read more / Comments

It’s Still Location, Location, Location – Only More So

By: Bruce Coppa 11/12/2008
author"s portrait Bruce Coppa argues that the real estate market is becoming increasingly international both despite and because of current economic conditions, and that the public relations industry is already helping the process.

read more / Comments

One Click Away from Damage or Success

By: Angélica Consiglio 11/12/2008
author"s portrait The way in which Google-owned social networking site Orkut came under fire in Brazil illustrates that global businesses still have to act with local concerns in mind. By Angélica Consiglio.

read more / Comments

Being prepared: Alaska Airlines 261

By: Silvia Pendás de Cassina 11/12/2008
author"s portrait Crisis management expert Silvia Pendás de Cassina provides a case study on her work relating to an air crash and offers best practice advice on handling such disasters.

read more / Comments

Optimists Have a Better Story to Tell

By: Tom Buchan 11/12/2008
author"s portrait A long-running negative event like the global financial crisis attracts a cavalcade of media pundits and publicity seekers. Before joining their ranks or advising clients to do the same, think carefully about the long-term impression you want to make, writ

read more / Comments

Heroes Happen Here

By: Steven Yong 09/10/2008
author"s portrait Steven Yong from Weber Shandwick Kuala Lumpur explains how PR helped Microsoft Malaysia showcase its next generation of infrastructure and application platform products along with the IT heroes that made it all happen.

read more / Comments

Passport to World Citizenry

By: Martin Waxman 09/10/2008
author"s portrait Social media is blurring national borders and exerting pressure on the scope of communications mandates. Martin Waxman considers how PR practitioners should respond.

read more / Comments

A Prescription for Greater Healthcare Openness

By: Judith von Gordon 09/10/2008
author"s portrait Judith von Gordon argues there is a pressing need to emotionalise PR linked to prescription medicines. Unfortunately drug companies’ attempts to do so are largely thwarted by regulatory restrictions.

read more / Comments

Carbon, Cost and Consequences

By: Jonathan Smith 09/10/2008
author"s portrait There are no easy answers in the energy debate given that every power generation source has its drawbacks. In the context of strident protests by environmental groups, energy company E.ON is ensuring that its side of the story is heard above the clamour. B

read more / Comments

Welcome to IPRA
Log in
Sign up


Authors

Archive

May (3)

July (5)
June (4)
May (4)

July (5)
June (4)
May (5)

July (4)
June (4)
May (5)

July (4)
June (4)
May (5)

July (4)
June (5)
May (4)

July (5)
June (4)
May (4)

July (5)
June (4)
May (4)

July (5)
June (4)
May (5)

July (3)
June (4)
May (5)

July (4)
June (5)
May (5)

July (5)
June (4)
May (4)

July (4)
June (3)
May (3)

June (8)

June (17)
March (15)

June (14)
April (20)

June (16)
April (17)

June (16)
April (13)

July (9)
April (15)

Follow IPRA: