Thought Leadership Essays

IPRA thought leadership essays deliver relevant content for anyone involved in international communications. They provide insight on the live issues that matter in the fast-changing world of Public Relations.

Content and the Opportunity for PR

By: Jackie Cooper 11/04/2009

Public Relations professionals are extremely well placed to help brands create engaging and relevant content, write Jackie Cooper and David Fine.

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The Boat on the Nile

By: Rahaf Badaro 11/04/2009

Rahaf Badaro wonders whether the PR industry in Egypt will catch or miss the boat.

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Unethical...We’re Not Like That!

By: Susan Wood 10/02/2009

Susan Wood (pictured left) and Michelle Hampton bemoan the fact that the Public Relations sector still faces some prejudice and misconceptions. But they also point to the positive brand-building benefits of PR.

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Lenovo Blurs Borders By Blending East With West

By: Reid Walker 10/02/2009

Reid Walker, pictured running with the Olympic Torch in Chongqing, outlines the ‘worldsourcing’ strategy that is delivering post-merger cultural integration.

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PR Versus Corporate Communication

By: Peggy Simcic Brønn 10/02/2009

Differences of opinion abound as to the precise definition of ‘corporate communication’ and exactly how it should be managed and delivered. By Peggy Simcic Brønn.

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As Regions Rise, India’s Map of Influence is Redrawn

By: Sharif D. Rangnekar 10/02/2009

The power and relevance of India’s regions continues to grow while the influence of the country’s English language media wanes, with important implications for the way in which public affairs and corporate communications are conducted. By Sharif D. Rangnek

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Cracking the China PR Market

By: Alistair Nicholas 10/02/2009

Disregarding Chinese cultural and political sensitivities is a sure-fire way to end up in trouble, warns Alistair Nicholas

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Heavyweight Nigerian Businesses Gain International Respect

By: Tim Newbold 10/02/2009

Economic growth, banking consolidation and strides made in employee communications and investor relations have all had a positive impact on business in Nigeria. Unfortunately, writes Tim Newbold, corruption issues and instability in the Niger Delta remain

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