Thought Leadership Essays

IPRA thought leadership essays deliver relevant content for anyone involved in international communications. They provide insight on the live issues that matter in the fast-changing world of Public Relations.

New Opportunities in the Arab World

By: Haroon Sugich 07/06/2008
author"s portrait Sustained prosperity, media diversity and tangible reforms have made Arab societies more business friendly. However very few international companies operating in the region have made much effort to train local PR staff, asserts Haroon Sugich.

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Search is Changing the PR Business

By: Ronnie Simpson 07/06/2008
author"s portrait Ronnie Simpson talks about the biggest transformation to hit Marketing and PR in 30 years.

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Deutsche in Russia

By: Olga Podoinitsyna 07/06/2008
author"s portrait Deutsche Bank has been involved with the Russian market since the 19th century. Olga Podoinitsyna outlines the financial powerhouse’s business and communications strategy for the largest country in the world.

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Respect for Modesty Hinders Creativity

By: Misako Ohira 07/06/2008
author"s portrait Misako Ohira provides a snapshot of public relations in the land of the rising sun, where clients with Western origins differ from home-grown corporations in their attitude to self-promotion.

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The Rise of the Imperial Shareholder

By: Gene Marbach 07/06/2008
author"s portrait Hedge fund activism presents major challenges for stock market-listed corporations and their investor relations teams. Gene Marbach provides some practical tips for rebuffing unwanted approaches.

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News of Fiction and Pseudo Events

By: Richard Linning 07/06/2008
author"s portrait Richard Linning reviews Flat Earth News, the controversial book that exposes falsehoods, distortion and propaganda in the global media – and finds that public relations is not to blame!

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Broadway Musical Hits Right Notes in China

By: Lydia Lee 07/06/2008
author"s portrait Taking a production of renowned Broadway musical 42nd Street on tour through China was not without its commercial risks. Lydia Lee lifts the curtain on the role of PR in securing a showbiz hit.

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The 10 Most Common Business Mistakes

By: Keith Hunt 07/06/2008
author"s portrait Running a PR business is never easy and companies with sloppy management practices fall quickly by the wayside. Keith Hunt offers his thoughts on where marketing services agencies, and PR agencies in particular, frequently go wrong.

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Fighting Firebombs with Reason

By: Phil Hampton 07/06/2008
author"s portrait UCLA has over the past two years been targeted by animal rights extremists. Phil Hampton explains how the Californian university is responding to despicable unlawful attacks by succinctly explaining its position.

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Our Common Bond

By: Robert W. Grupp 07/06/2008
author"s portrait In light of the shocking natural disasters in Myanmar and China and the starkly contrasting attitudes of their respective governments to media reporting of rescue and relief efforts, IPRA President Robert W. Grupp calls on the public relations community to

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