Thought Leadership Essays

IPRA thought leadership essays deliver relevant content for anyone involved in international communications. They provide insight on the live issues that matter in the fast-changing world of Public Relations.

Building and Protecting Brands Across Borders

By: Rob Shimmin 15/02/2010
author"s portrait Rob Shimmin has spent 20 years honing messages for global brands and training spokespeople to deliver them. Here he offers some observations on what’s worked and what has not.

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Positive Prospects for Latin America

By: Laura Schoen 15/02/2010
author"s portrait Laura Schoen foresees a decade of opportunities for the public relations industry in Latin America.

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Measuring Your Network

By: Penny Power 15/02/2010
author"s portrait In an extract from her book Know Me, Like Me, Follow Me, Penny Power looks at how to exploit social media for marketing purposes.

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Professional But Never a Profession

By: Trevor Morris 15/02/2010
author"s portrait There are a number of insurmountable hurdles in the way of public relations becoming a profession like law and accountancy, argues Trevor Morris.

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Heavyweight PR Stunt Provides Fitness Lift

By: Thomas J. Madden 15/02/2010
author"s portrait Thomas J. Madden dreamt up an ostensibly gimmicky product to make a serious point about obesity in a humorous way and at the same time help clients in the fitness and weight-loss market.

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CR and Sustainability, Commit or Crunch?

By: Sandra Macleod 15/02/2010
author"s portrait Waves of research conducted over the past decade highlight the importance of responsible and sustainable corporate behaviour. Sandra Macleod sets the findings in context and ponders what it all means for the near future.

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Visible and Positive Despite Diminished Resources

By: Jim Kerr 15/02/2010
author"s portrait Technology company Unisys has endured major budget cuts yet has managed to keep its PR profile high. By Jim Kerr.

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Rethinking Business for the New Decade

By: Keith Hunt 15/02/2010
author"s portrait The global economic picture remains far from rosy, however Keith Hunt is of the view that the PR industry is well-placed to exploit new opportunities created by the rise of social media.

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The Battle Against Negative Perceptions

By: Firas Sleem 17/12/2009
author"s portrait Who says you can chuck PR in times of financial crisis? Certainly not Firas Sleem who is convinced that those companies that emerge from the downturn with the least perceptual damage will be best placed to prosper.

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A Vote for Stability and Progress

By: Radhika Shapoorjee 17/12/2009
author"s portrait Positive leadership and inclusive growth are paving the way for India’s future due to successful democracy on an epic scale, writes Radhika Shapoorjee.

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