Thought Leadership Essays

IPRA thought leadership essays deliver relevant content for anyone involved in international communications. They provide insight on the live issues that matter in the fast-changing world of Public Relations.

The Caring Face of Pharmaceuticals in Croatia

By: Tamara Peæareviæ Sušanj 13/08/2009
author"s portrait In two stints working for Pliva, Tamara Peæareviæ Sušanj has witnessed many changes. Today the company is renowned for its public health initiatives.

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The Secret of Sir Martin’s Success

By: Jamie X Oliver 13/08/2009
author"s portrait In his new book Secret of My Success, Jamie X Oliver shares the business secrets of top entrepreneurs. In this extract, he talks to communications services empire builder Sir Martin Sorrell.

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Good News About Kids

By: Ellen Lubell 13/08/2009
author"s portrait It is harder than ever for nonprofit organizations to secure coverage of good news stories in traditional media. That’s why, explains Ellen Lubell, it is essential to make use of social media and reach our directly to stakeholders.

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Golden Rules for Success in Japan

By: Kazuko Kotaki 13/08/2009
author"s portrait Kazuko Kotaki offers practical advice to companies, especially those with European roots, on prospering in the Japanese market.

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Harnessing Celebrity Power for a Good Cause

By: Natasha Koifman 13/08/2009
author"s portrait When they are passionate and genuine about supporting a good cause, celebrities can make a big difference. Natasha Koifman explains how.

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Global Reach, Regional Leadership

By: Maria Gergova 13/08/2009
author"s portrait Maria Gergova highlights several important IPRA initiatives and events that underline the organisation’s pivotal role in providing intellectual leadership and professional development opportunities for PR practitioners around the world.

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The True Scale of PR in Russia

By: Elena Fadeeva 13/08/2009
author"s portrait Elena Fadeeva analyses landmark research into the Russian PR market.

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Special Relationship or Special Misunderstanding?

By: Stephen Elliott 13/08/2009
author"s portrait Stephen Elliott has spent some of his career coming to grips with the differences between US and British PR.

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The Cost of the Cure

By: Gail Cohen 13/08/2009
author"s portrait Around the world, cost-benefit analysis is increasingly being applied to determine the availability of prescription medicines and other treatments. As Gail Cohen reports, this is changing the structure of healthcare communications campaigns.

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Rethinking Public Relations

By: Silvia Cambié 13/08/2009
author"s portrait In an excerpt from their new book International Communications Strategy, Silvia Cambié and Yang-May Ooi consider how the changing nature of the media is affecting the way in which Public Relations is conducted

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