Thought Leadership Essays

IPRA thought leadership essays deliver relevant content for anyone involved in international communications. They provide insight on the live issues that matter in the fast-changing world of Public Relations.

Sweden’s Local Politicians Gain Public Respect

By: Monica Björklund Aksnes 12/06/2009
author"s portrait Monica Björklund Aksnes reveals how a carefully planned Swedish communications campaign is improving the image of politicians up and down the country.

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A Sustained Focus on Sustainability

By: Neil Bayley 12/06/2009
author"s portrait Tougher economic times could push corporate responsibility further down the business agenda. However, Neil Bayley believes that sustainability will continue to be of major importance.

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Let’s End The Spin Cycle

By: Gordon Coulter 11/04/2009
author"s portrait Gordon Coulter objects when disparaging terms are applied to the work of serious corporate communications practitioners. It is truth rather than spin, he asserts, that builds reputation in the long-term.

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Sustainable Business, Hot Stuff or Hot Air?

By: Diana Verde Nieto 11/04/2009
author"s portrait Brands that dabble with sustainability can be accused of greenwashing. Diana Verde Nieto offers advice on delivering successful sustainable communications.

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A Brighter Light Shines on Big Business in India

By: Senjam Raj Sekhar 11/04/2009
author"s portrait Communicating in the world’s largest democracy presents opportunities and challenges at a time of growing international interest in India and increasing scrutiny of big business. By Senjam Raj Sekhar.

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Stars Still Sparkle in Recession

By: Dan Perlet 11/04/2009
author"s portrait As marketers navigate the global economic crisis, Dan Perlet explains why collaborations with celebrities and the entertainment industry are even more influential when times are tough.

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A Contrasting Perspective on Ukraine

By: Zhenya Pankratieva 11/04/2009
author"s portrait Zhenya Pankratieva rebuts some of the points made in an earlier article about Ukraine, arguing that the Public Relations industry in the country has made great strides in recent years and that the problems it faces are not so different from elsewhere.

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Authentic Passion About Colombia

By: Juan-Carlos Molleda 11/04/2009
author"s portrait Two separate image campaigns reveal a great deal about Colombia, writes Juan-Carlos Molleda.

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Crisis Make or Break – The First 24 Hours

By: Mark Herford 11/04/2009
author"s portrait How an organization responds in the early stages of a crisis can make a big difference to its reputation. Mark Herford offers insight and best practice tips on handling a crisis in a way that minimises reputational damage.

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Working Through It

By: Nigel Heneghan 11/04/2009
author"s portrait The Irish economy has taken a battering during the world financial crisis and it has been extremely tough going for the country’s Public Relations sector. Nigel Heneghan calls on the industry to talk up the value of PR.

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