Thought Leadership Essays

IPRA thought leadership essays deliver relevant content for anyone involved in international communications. They provide insight on the live issues that matter in the fast-changing world of Public Relations.

CSR: Not the Same in Lagos as London

By: Paul Seaman 16/04/2010
author"s portrait Paul Seaman is a firm believer in Corporate Responsibility but argues it is naïve to expect it to be implemented evenly in every country.

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A Snapshot of Business School Marketing

By: Vicky Robinson 16/04/2010
author"s portrait Vicky Robinson presents some interesting research into marketing and communications issues for business schools based in the UK.

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If it’s Social, it Connects

By: Frank Ovaitt 16/04/2010
author"s portrait Some practitioners think social media and real life are different worlds. Frank Ovaitt cites research as he argues that technology, like art, imitates life.

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Leadership Opportunities for Chief Communications Officers

By: Bill Margaritis 16/04/2010
author"s portrait Distinctions between corporate brand, culture and reputation are becoming increasingly blurred, giving CCOs greater scope to play an enhanced role in what their companies do. By Bill Margaritis.

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Fresh Air, Dog Walks and Pub Lunches

By: Nigel Kennedy 16/04/2010
author"s portrait Those envious of a leisurely lifestyle had best look away now. Former PR consultancy boss Nigel Kennedy is having the time of his life during a long-awaited career break.

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Love without Borders

By: Jenny Hoefliger 16/04/2010
author"s portrait Love without Borders

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Personal Touch Still Key in a Crisis

By: Jonathan Hemus 16/04/2010
author"s portrait Does online reputation management signal the end of the company spokesperson? Jonathan Hemus believes otherwise.

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Who Really Needs a Code of Ethics?

By: Krystyna Cap 16/04/2010
author"s portrait With more business schools adopting ethical pledges, questions of professional morality are becoming increasingly relevant to young professionals. However, is it really the rank-and-file nine-to-fivers who are most in need of instruction in honesty and tra

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The Swing from Advertising to PR

By: Rachel Bell 16/04/2010
author"s portrait At a time of message clutter and media fragmentation, PR is proving adept at reaching and engaging with audiences. Rachel Bell considers whether an enhanced role in consumer marketing beckons.

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Relationship-Building for Global Stakeholder Engagement

By: Gail S. Thornton 15/02/2010
author"s portrait Gail S. Thornton The Author's Details Gail S. Thornton works in Merck’s Global Communications department. Formerly, she was vice president of international communications at Schering-Plough Corporation, which is now part of Merck. E-mail the author Vi

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