Thought Leadership Essays

IPRA thought leadership essays deliver relevant content for anyone involved in international communications. They provide insight on the live issues that matter in the fast-changing world of Public Relations.

LatAm’s New Media Reality

By: Vivian Kobeh 12/06/2009
author"s portrait Vivian Kobeh assesses the new reality of Latin American media in which social networking sites, blogs and Twitter play an increasingly important role.

read more / Comments

How Good PR Can Drive Sales

By: Joachim Klewes 12/06/2009
author"s portrait Measuring PR’s return on investment has long been a struggle for agencies and in-house departments, and heightened scrutiny of budgets has only increased the pressure to identify more scientific approaches to determining effectiveness. Joachim Klewes share

read more / Comments

Effective CSR in Developing Markets

By: José L. Ibarra 12/06/2009
author"s portrait Only by building meaningful alliances, staying true to corporate values and working hand-in-hand with local communities to deliver on shared aims can businesses secure a credible reputation for themselves. By José L. Ibarra.

read more / Comments

Get Paid to Save the World

By: Melody Haller 12/06/2009
author"s portrait Melody Haller offers a perspective on how PR practitioners can draw on their strengths and career expertise to move into the world of sustainable and environmental Public Relations.

read more / Comments

Africa’s Plurality Presents Public Affairs Challenges

By: Nomalungelo Faku 12/06/2009
author"s portrait The diverse nature of Africa’s political and economic landscape gives public affairs practitioners active in the Continent plenty to consider. By Nomalungelo Faku.

read more / Comments

A New Paradigm for Crisis Communication

By: Stephen Elliott 12/06/2009
author"s portrait n order to emerge from the quagmire of a crisis with reputation intact, organisations need to court stakeholders and build alliances strong enough to withstand media attack. By Stephen Elliott.

read more / Comments

The Kaleidoscope of Asia

By: Christof Ehrhart 12/06/2009
author"s portrait Asia Pacific is home to an economic and cultural diversity that presents unique opportunities and difficulties to communicators. Christof Ehrhart explains how DHL grapples with the challenges of talking to varied audiences.

read more / Comments

The Elasticity of English

By: Renata Cosby 12/06/2009
author"s portrait Words mean what the culture wants them to mean, writes Renata Cosby. So be sure to take this into account when communicating in English to different international markets.

read more / Comments

Cold Times for America’s Ethnic Media

By: Ron Childs 12/06/2009
author"s portrait Ron Childs contends that while the ethnic press is being hit by convulsions in the wider media landscape, journalists and public relations practitioners are finding new ways to survive and prosper.

read more / Comments

Context is Everything

By: Iain Burns 12/06/2009
author"s portrait Rapidly expanding Abu Dhabi airline Etihad has had little problem making the headlines. The main Public Relations challenge, writes Iain Burns, is conveying the strategic context for its investment.

read more / Comments

Welcome to IPRA
Log in
Sign up


Authors

Archive

May (3)

July (5)
June (4)
May (4)

July (5)
June (4)
May (5)

July (4)
June (4)
May (5)

July (4)
June (4)
May (5)

July (4)
June (5)
May (4)

July (5)
June (4)
May (4)

July (5)
June (4)
May (4)

July (5)
June (4)
May (5)

July (3)
June (4)
May (5)

July (4)
June (5)
May (5)

July (5)
June (4)
May (4)

July (4)
June (3)
May (3)

June (8)

June (17)
March (15)

June (14)
April (20)

June (16)
April (17)

June (16)
April (13)

July (9)
April (15)

Follow IPRA: