Thought Leadership Essays

IPRA thought leadership essays deliver relevant content for anyone involved in international communications. They provide insight on the live issues that matter in the fast-changing world of Public Relations.

Israel’s Vibrant Life Sciences Sector

By: Marjie Hadad 11/04/2009
author"s portrait Life science has no boundaries, cuts across political lines and has great potential to positively touch everyone. Marjie Hadad, a global public relations consultant with a specialty in medical PR, describes what it’s like to work from Israel, an internatio

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Is traditional PR disappearing?

By: Maria Gergova 11/04/2009
author"s portrait IPRA President 2009 Maria Gergova recounts some of the high points from a fascinating conference held in Bulgaria on the rise and changing nature of online media.

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Financial PR in Times of Crisis

By: Anja Feuerabend 11/04/2009
author"s portrait Carefully coordinated investor relations is a priority for listed companies seeking to restore confidence at a time of shareholder uncertainty, diminished trust and turbulent financial markets. By Anja Feuerabend.

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Rebuilding the License to Operate

By: Richard Edelman 11/04/2009
author"s portrait Businesses have lost standing and respect amid the economic carnage and will have to be more inclusive, contrite and accountable in order to regain trust. By Richard Edelman.

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PR Puts University Research on the Map

By: Anne Dorte Bach 11/04/2009
author"s portrait The University of Copenhagen takes differing approaches to its domestic and international communications. Anne Dorte Bach explains why and looks at the role PR can play in attracting funding for important academic research.

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European Auto Makers Turn to Public Affairs Teamwork

By: Sigrid de Vries 11/04/2009
author"s portrait As legislators usually regulate whole industries instead of individual businesses, trade associations have developed effective government affairs strategies to influence ‘Brussels’. By Sigrid de Vries.

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Africa’s PR Makeover

By: Camilla Flatt 11/04/2009
author"s portrait Communicating Africa’s business successes can influence foreign investment into the continent, write Camilla Flatt and Jo Crawshaw.

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Content and the Opportunity for PR

By: Jackie Cooper 11/04/2009
author"s portrait Public Relations professionals are extremely well placed to help brands create engaging and relevant content, write Jackie Cooper and David Fine.

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The Boat on the Nile

By: Rahaf Badaro 11/04/2009
author"s portrait Rahaf Badaro wonders whether the PR industry in Egypt will catch or miss the boat.

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Unethical...We’re Not Like That!

By: Susan Wood 10/02/2009
author"s portrait Susan Wood (pictured left) and Michelle Hampton bemoan the fact that the Public Relations sector still faces some prejudice and misconceptions. But they also point to the positive brand-building benefits of PR.

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