Thought Leadership Essays

IPRA thought leadership essays deliver relevant content for anyone involved in international communications. They provide insight on the live issues that matter in the fast-changing world of Public Relations.

What the Wealthy Want

By: Zhenya Pankratieva 17/12/2009
author"s portrait Market research across Ukraine, Kazakhstan and Azerbaijan has provided fascinating insights into what motivates prosperous customers in the region. By Zhenya Pankratieva.

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Non-Stop PR at 37,000 Feet

By: Kristy Nicholas 17/12/2009
author"s portrait Kristy Nicholas outlines the strategy for putting airline ExpressJet on the map.

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Recipe for Success in a Recession

By: Didier Lagae 17/12/2009
author"s portrait The economic downturn has ravaged many businesses. Yet, as Didier Lagae points out, some PR agencies have continued to prosper. What is their secret?

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My Year of Promoting Positive PR

By: Maria Gergova 17/12/2009
author"s portrait In her final letter to the readers of Frontline, IPRA President 2009 Maria Gergova assesses her legacy in the role, ponders what she has learnt and highlights the importance of positive communication.

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A Seat at the Boardroom Table

By: Gillian Findlay 17/12/2009
author"s portrait The recent launch in South Africa of the third version of the King Report on corporate governance has underlined the heightened role for public relations practitioners within organisations, writes Gillian Findlay.

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New Age Crisis Communications

By: Anne Costello 17/12/2009
author"s portrait Handling a crisis in today’s era of social networking and video sharing websites requires a fresh approach, writes Anne Costello.

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Bridging the Divide in the Age of Access

By: Rishi Bhattacharya 17/12/2009
author"s portrait Rishi Bhattacharya moved into Public Relations after working in television as a political correspondent. Although the transition is difficult, he wonders why more journalists aren’t making the switch.

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Taking Care of a Food Safety Scare

By: Lydia Buchtmann 17/12/2009
author"s portrait Lydia Buchtmann charts the practical use of conventional and new media during the Chinese melamine milk contamination crisis in Australia.

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Parable of the Timid, the Uncertain and the Bold

By: Daniel Tisch 15/10/2009
author"s portrait PR practitioners can lead the way in the economic recovery, believes Daniel Tisch, as long as they have the right analytical skills, a broad knowledge of channels and wide-ranging communications expertise.

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The Countdown to COP15

By: Paul Taaffe 15/10/2009
author"s portrait The forthcoming climate change conference in Denmark promises to be a tense affair as participants try to balance the exigencies of economic growth with the environmental need to cut carbon emissions. By Paul Taaffe.

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