Thought Leadership Essays

IPRA thought leadership essays deliver relevant content for anyone involved in international communications. They provide insight on the live issues that matter in the fast-changing world of Public Relations.

Viva Peru!

By: Richard Linning 18/06/2010
author"s portrait A personal report from Richard Linning on IPRA World Congress XIX in Lima, Peru 1/3 June 2010.

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Keeping Multinational Companies Relevant in China

By: David Ketchum 18/06/2010
author"s portrait Sheer market size and robust economic growth mean that China remains an attractive proposition. But how can MNCs thrive at a time of waning enthusiasm for foreign partnerships? By David Ketchum.

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Where The Truth Lies

By: Julia Hobsbawm 18/06/2010
author"s portrait Information proliferates as never before and it is harder than ever to establish the veracity of a story. With so many ‘facts’ open to interpretation, transparency and truthfulness should be at the heart of all PR activity, asserts Julia Hobsbawm.

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No Room for Negativity in the Boardroom

By: Peter Hehir 18/06/2010
author"s portrait Although CEOs understand the importance of corporate reputation, too few companies have programmes in place for measuring and improving it, writes Peter Hehir.

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Changing Client Demand in Germany

By: Ulrich Gartner 18/06/2010
author"s portrait 2009 was the worst year for the German PR industry in decades. With budgets for bells and whistles disappearing, qualities like craftsmanship and personal relations are becoming more important again. Ulrich Gartner believes PR agencies may be able to grow

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Autonomy without Anarchy

By: Giles Fraser 18/06/2010
author"s portrait Giles Fraser on how to make the most of your international PR budgets in a constrained financial environment.

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Putting Creative Businesses on the International Map

By: Kerrie Finch 18/06/2010
author"s portrait Amsterdam-based Kerrie Finch specialises in PR for international creative companies. Here she explains what it takes to help such businesses stand out from the crowd.

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A Very Un-British Election

By: Allan Biggar 18/06/2010
author"s portrait t was the newly introduced televised leadership debates rather than digital campaigning that connected with people in the run-up to May’s General Election in the UK. By Allan Biggar.

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A Profession but Less Professionalized

By: Mohammed Abed Said El-Astal 18/06/2010
author"s portrait In response to a recent IPRA Frontline article by Professor Trevor Morris, Dr. Mohammed Abed Said El-Astal sets out to clarify just how much of a profession PR has become.

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Concerted Communications

By: Elisabeth Hilsdorf 16/04/2010
author"s portrait Promoting classical music is tougher than ever but at the world-renowned Berliner Philharmoniker orchestra smart PR, marketing and educational initiatives are hitting the right notes. By Elisabeth Hilsdorf.

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