Thought Leadership Essays

IPRA thought leadership essays deliver relevant content for anyone involved in international communications. They provide insight on the live issues that matter in the fast-changing world of Public Relations.

Local Flavours

By: Anja D’Hondt 18/09/2010
author"s portrait Delivering successful multi-country campaigns within Europe involves adjusting formats to meet local preferences, writes Anja D’Hondt.

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Ahead of the Curve

By: Bill Cowen 18/09/2010
author"s portrait Bill Cowen, president of PR Boutiques International, discusses the strategic benefits of boutique firms in ongoing times of change and challenge.

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Class C: One Man’s Story

By: Deborah Charnes Vallejo 18/09/2010
author"s portrait Insightful consumer research presented at the IPRA World Congress in Peru was brought to life for Deborah Charnes when she met a young man from Lima who personified many of the findings and impressed the author with his motivation, initiative and the hard

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The Globalization of PR Education?

By: Bruce Berger 18/09/2010
author"s portrait A growing body of research is at last presenting a clearer picture of how PR is taught across the world. Bruce Berger believes it is high time to discuss a global core curriculum.

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Golden Reflections

By: Jean-Pierre Beaudoin 18/09/2010
author"s portrait Professional homogeneity and cultural diversity have made it a rich year for the IPRA Golden World Awards, writes chairman of the judging panel Jean-Pierre Beaudoin.

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When Sustainability and Cost-Cutting Collide

By: Christoph Schwartz 18/06/2010
author"s portrait Sustainability has become a mantra for many organisations, but with few corporations immune to the impact of the difficult global economy, are some of the tenets of sustainability being forsaken amid the pressure to cut costs? Christoph Schwartz considers

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Building Trust in a Shrinking World

By: Mike Regester 18/06/2010
author"s portrait Times have changed in the 16 years since Mike Regester set up his crisis management agency. Technology and a hugely accelerated news cycle have had a profound effect, yet the ‘soft skills’ needed to safeguard reputation have never been more important.

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Playing it Safe with Gambling

By: Tim Phillips 18/06/2010
author"s portrait Online sports betting site Betfair faces many challenges as it seeks to build its business across Europe including a complex regulatory hierarchy, opposition from state-owned monopolies and consumer sensitivity towards gambling. Tim Phillips sets out a pub

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Re-defining the Role of Public Private Partnerships

By: Harriet Mouchly-Weiss 18/06/2010
author"s portrait By extending the scope of Public Private Partnerships to involve civil society, Harriet Mouchly-Weiss believes the enlightened self-interest of Corporate Responsibility can deliver even greater benefits for businesses and the wider world.

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Roy Mitchell’s 40-Year Journey

By: Sunity Maharaj 18/06/2010
author"s portrait Sunity Maharaj reviews a broad and incisive book by Roy Mitchell (pictured) a greatly admired figure in Caribbean Public Relations.

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