Thought Leadership Essays

IPRA thought leadership essays deliver relevant content for anyone involved in international communications. They provide insight on the live issues that matter in the fast-changing world of Public Relations.

Multi-Minding Women are Co-Brand Managers

By: Kelley Murray Skoloda 13/08/2009
author"s portrait The next Women’s Liberation Movement is here, says Kelley Murray Skoloda, only this time marketers need to be mindful of the growing influence that communications-savvy, juggling-adept females are having on brands.

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Being Smarter About Media

By: Nick Sharples 13/08/2009
author"s portrait Nick Sharples challenges the perceived wisdom of media relations activity, arguing that the duration of coverage achieved by most campaigns is far too short.

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Definitions of PR: Keeping it Honest

By: Paul Seaman 13/08/2009
author"s portrait How to square achieving organizational goals with serving the public interest is a conundrum lying at the heart of PR. By Paul Seaman.

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The Caring Face of Pharmaceuticals in Croatia

By: Tamara Peæareviæ Sušanj 13/08/2009
author"s portrait In two stints working for Pliva, Tamara Peæareviæ Sušanj has witnessed many changes. Today the company is renowned for its public health initiatives.

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The Secret of Sir Martin’s Success

By: Jamie X Oliver 13/08/2009
author"s portrait In his new book Secret of My Success, Jamie X Oliver shares the business secrets of top entrepreneurs. In this extract, he talks to communications services empire builder Sir Martin Sorrell.

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Good News About Kids

By: Ellen Lubell 13/08/2009
author"s portrait It is harder than ever for nonprofit organizations to secure coverage of good news stories in traditional media. That’s why, explains Ellen Lubell, it is essential to make use of social media and reach our directly to stakeholders.

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Golden Rules for Success in Japan

By: Kazuko Kotaki 13/08/2009
author"s portrait Kazuko Kotaki offers practical advice to companies, especially those with European roots, on prospering in the Japanese market.

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Harnessing Celebrity Power for a Good Cause

By: Natasha Koifman 13/08/2009
author"s portrait When they are passionate and genuine about supporting a good cause, celebrities can make a big difference. Natasha Koifman explains how.

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Global Reach, Regional Leadership

By: Maria Gergova 13/08/2009
author"s portrait Maria Gergova highlights several important IPRA initiatives and events that underline the organisation’s pivotal role in providing intellectual leadership and professional development opportunities for PR practitioners around the world.

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The True Scale of PR in Russia

By: Elena Fadeeva 13/08/2009
author"s portrait Elena Fadeeva analyses landmark research into the Russian PR market.

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