Thought Leadership Essays

IPRA thought leadership essays deliver relevant content for anyone involved in international communications. They provide insight on the live issues that matter in the fast-changing world of Public Relations.

Harnessing Celebrity Power for a Good Cause

By: Natasha Koifman 13/08/2009
author"s portrait When they are passionate and genuine about supporting a good cause, celebrities can make a big difference. Natasha Koifman explains how.

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Global Reach, Regional Leadership

By: Maria Gergova 13/08/2009
author"s portrait Maria Gergova highlights several important IPRA initiatives and events that underline the organisation’s pivotal role in providing intellectual leadership and professional development opportunities for PR practitioners around the world.

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The True Scale of PR in Russia

By: Elena Fadeeva 13/08/2009
author"s portrait Elena Fadeeva analyses landmark research into the Russian PR market.

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Special Relationship or Special Misunderstanding?

By: Stephen Elliott 13/08/2009
author"s portrait Stephen Elliott has spent some of his career coming to grips with the differences between US and British PR.

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The Cost of the Cure

By: Gail Cohen 13/08/2009
author"s portrait Around the world, cost-benefit analysis is increasingly being applied to determine the availability of prescription medicines and other treatments. As Gail Cohen reports, this is changing the structure of healthcare communications campaigns.

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Rethinking Public Relations

By: Silvia Cambié 13/08/2009
author"s portrait In an excerpt from their new book International Communications Strategy, Silvia Cambié and Yang-May Ooi consider how the changing nature of the media is affecting the way in which Public Relations is conducted

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Opportunities and Threats in Belgium

By: Dian Wahlen 12/06/2009
author"s portrait The Belgian economy has been hard hit by the international downturn but the country nevertheless offers a number of opportunities for communications professionals, says Dian Wahlen.

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Kit Launch is a Roaring Success

By: Raoul Shah 12/06/2009
author"s portrait Raoul Shah explains how anticipation and excitement were stoked up for the launch of the 2009 version of the England football kit.

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A Vision for Living the Brand

By: Michael Morley 12/06/2009
author"s portrait In an extract from his new book The Global Corporate Brand Book, Michael Morley offers guidance on successful branding.

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Making Sense of Digital Preferences

By: Carlos A. Mazalán 12/06/2009
author"s portrait Carlos A. Mazalán on separate pieces of research into the digital channels preferred by journalists and the attitudes of technology companies to corporate blogging.

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