Thought Leadership Essays

IPRA thought leadership essays deliver relevant content for anyone involved in international communications. They provide insight on the live issues that matter in the fast-changing world of Public Relations.

A Very Un-British Election

By: Allan Biggar 18/06/2010
author"s portrait t was the newly introduced televised leadership debates rather than digital campaigning that connected with people in the run-up to May’s General Election in the UK. By Allan Biggar.

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A Profession but Less Professionalized

By: Mohammed Abed Said El-Astal 18/06/2010
author"s portrait In response to a recent IPRA Frontline article by Professor Trevor Morris, Dr. Mohammed Abed Said El-Astal sets out to clarify just how much of a profession PR has become.

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Concerted Communications

By: Elisabeth Hilsdorf 16/04/2010
author"s portrait Promoting classical music is tougher than ever but at the world-renowned Berliner Philharmoniker orchestra smart PR, marketing and educational initiatives are hitting the right notes. By Elisabeth Hilsdorf.

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Dealing with an ‘Alien’ Invader

By: Judith Hamblyn 16/04/2010
author"s portrait A major social marketing campaign was implemented in a bid to limit the spread of an unwanted organism in New Zealand’s lakes and rivers. Judith Hamblyn sets out this successful programme in detail.

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The Value of Ideas

By: Graham Goodkind 16/04/2010
author"s portrait Graham Goodkind believes that the most important thing an agency does is create intellectual property and that the delivery of great ideas should be reflected in fee calculation.

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New Game, New Roles – and Now it’s Personal

By: Christina Forsgård 16/04/2010
author"s portrait In order to succeed in social media, PR professionals need to develop a trustworthy public profile and build personal networks with journalists, bloggers, influencers and peers. By Christina Forsgård.

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Personal Branding is a Passport to Success

By: Ruxandra Catalina Dorobeti 16/04/2010
author"s portrait Branding is for more than corporations and consumer goods. A clear sense of who you are and how you present yourself can boost your career prospects, asserts Ruxandra Catalina Dorobeti.

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A Passion for the Arts

By: George Affleck 16/04/2010
author"s portrait George Affleck advocates an integrated communications approach for promoting arts organizations.

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The United States is a Foreign Country, too

By: Gary Wells 16/04/2010
author"s portrait A lot has been said and written about the embarrassing blunders made by Americans as they grapple with different cultures around the world. But, writes Gary Wells, global businesses have made their fair share of humiliating mistakes in the U.S. too, and sh

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Connective Tissue for a ‘Glocal’ World

By: Kathy Tunheim 16/04/2010
author"s portrait As Worldwide President of one of the largest global PR organizations, IPREX, Kathy Tunheim sees a need for new ways of balancing global scale and local expertise in building brands and reputations.

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