Thought Leadership Essays

IPRA thought leadership essays deliver relevant content for anyone involved in international communications. They provide insight on the live issues that matter in the fast-changing world of Public Relations.

Let your Customers do your PR for you

By: Crispin Manners 20/12/2010
author"s portrait Allowing customers a platform from which to voice their opinions about you can be daunting. However, reviews and recommendation have a massive impact on buying behaviour, says Crispin Manners.

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Latin American Professionals Look at the Future

By: Juan-Carlos Molleda 20/12/2010
author"s portrait Juan-Carlos Molleda outlines the findings of a pan-regional survey on trends in Public Relations and Communication Management.

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The Socialization of Communications in Latin America

By: Victoria Osorio 20/12/2010
author"s portrait There has been a massive growth in the Internet Penetration Rate across South America during the past decade, writes Victoria Osorio

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Institutional PR across the European Union

By: Alia Papageorgiou 20/12/2010
author"s portrait The European Commission faces some major challenges in communicating its activities and the rights of half a billion citizens across the European Union’s 27 countries, writes Alia Papageorgiou.

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Face to Face with the Future

By: Sara Render 20/12/2010
author"s portrait Sara Render of independent PR network ECCO argues that international PR practitioners are going to need a broader skills set, range of communications tools and investment in the face of over-extended on and off line media channels.

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Innovation is Key – Now More than Ever?

By: Jonathan Shillington 20/12/2010
author"s portrait As 2010 draws to a close Jonathan Shillington believes it has been a year in which the PR profession has had to adapt more rapidly than ever before.

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Exaggerated? Reports of the Death of Internal Communications

By: Stuart Smith 20/12/2010
author"s portrait A discussion on an online business networking site prompted Stuart Smith to share his own views on the health and standing of Internal Communications, its value proposition and role in delivering transformational strategies.

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New Game Rules Trigger a Rebirth

By: Ronn Torossian 20/12/2010
author"s portrait PR is reinventing itself from "dull, weak, and depressed" to "colorful, strong and exciting". By Ronn Torossian.

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From Gut Feeling to Measurability

By: Jon van Dongen 20/12/2010
author"s portrait Jon van Dongen and Sietse Pots describe how media measurement can provide vital insight for strategic decision making and help justify communications budgets.

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Unprecedented Change in the Healthcare Sector

By: Simon Warne 20/12/2010
author"s portrait Simon Warne reports from The Future of Healthcare Communications, the inaugural conference held by the Healthcare Communications Association in London.

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