Thought Leadership Essays

IPRA thought leadership essays deliver relevant content for anyone involved in international communications. They provide insight on the live issues that matter in the fast-changing world of Public Relations.

Playing it Safe with Gambling

By: Tim Phillips 18/06/2010
author"s portrait Online sports betting site Betfair faces many challenges as it seeks to build its business across Europe including a complex regulatory hierarchy, opposition from state-owned monopolies and consumer sensitivity towards gambling. Tim Phillips sets out a pub

read more / Comments

Re-defining the Role of Public Private Partnerships

By: Harriet Mouchly-Weiss 18/06/2010
author"s portrait By extending the scope of Public Private Partnerships to involve civil society, Harriet Mouchly-Weiss believes the enlightened self-interest of Corporate Responsibility can deliver even greater benefits for businesses and the wider world.

read more / Comments

Roy Mitchell’s 40-Year Journey

By: Sunity Maharaj 18/06/2010
author"s portrait Sunity Maharaj reviews a broad and incisive book by Roy Mitchell (pictured) a greatly admired figure in Caribbean Public Relations.

read more / Comments

Viva Peru!

By: Richard Linning 18/06/2010
author"s portrait A personal report from Richard Linning on IPRA World Congress XIX in Lima, Peru 1/3 June 2010.

read more / Comments

Keeping Multinational Companies Relevant in China

By: David Ketchum 18/06/2010
author"s portrait Sheer market size and robust economic growth mean that China remains an attractive proposition. But how can MNCs thrive at a time of waning enthusiasm for foreign partnerships? By David Ketchum.

read more / Comments

Where The Truth Lies

By: Julia Hobsbawm 18/06/2010
author"s portrait Information proliferates as never before and it is harder than ever to establish the veracity of a story. With so many ‘facts’ open to interpretation, transparency and truthfulness should be at the heart of all PR activity, asserts Julia Hobsbawm.

read more / Comments

No Room for Negativity in the Boardroom

By: Peter Hehir 18/06/2010
author"s portrait Although CEOs understand the importance of corporate reputation, too few companies have programmes in place for measuring and improving it, writes Peter Hehir.

read more / Comments

Changing Client Demand in Germany

By: Ulrich Gartner 18/06/2010
author"s portrait 2009 was the worst year for the German PR industry in decades. With budgets for bells and whistles disappearing, qualities like craftsmanship and personal relations are becoming more important again. Ulrich Gartner believes PR agencies may be able to grow

read more / Comments

Autonomy without Anarchy

By: Giles Fraser 18/06/2010
author"s portrait Giles Fraser on how to make the most of your international PR budgets in a constrained financial environment.

read more / Comments

Putting Creative Businesses on the International Map

By: Kerrie Finch 18/06/2010
author"s portrait Amsterdam-based Kerrie Finch specialises in PR for international creative companies. Here she explains what it takes to help such businesses stand out from the crowd.

read more / Comments

Welcome to IPRA
Log in
Sign up


Authors

Archive

July (4)
June (5)
May (4)

July (5)
June (4)
May (4)

July (5)
June (4)
May (5)

July (4)
June (4)
May (5)

July (4)
June (4)
May (5)

July (4)
June (5)
May (4)

July (5)
June (4)
May (4)

July (5)
June (4)
May (4)

July (5)
June (4)
May (5)

July (3)
June (4)
May (5)

July (4)
June (5)
May (5)

July (5)
June (4)
May (4)

July (4)
June (3)
May (3)

June (8)

June (17)
March (15)

June (14)
April (20)

June (16)
April (17)

June (16)
April (13)

July (9)
April (15)

Follow IPRA: