Thought Leadership Essays

IPRA thought leadership essays deliver relevant content for anyone involved in international communications. They provide insight on the live issues that matter in the fast-changing world of Public Relations.

New Game, New Roles – and Now it’s Personal

By: Christina Forsgård 16/04/2010

In order to succeed in social media, PR professionals need to develop a trustworthy public profile and build personal networks with journalists, bloggers, influencers and peers. By Christina Forsgård.

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Personal Branding is a Passport to Success

By: Ruxandra Catalina Dorobeti 16/04/2010

Branding is for more than corporations and consumer goods. A clear sense of who you are and how you present yourself can boost your career prospects, asserts Ruxandra Catalina Dorobeti.

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A Passion for the Arts

By: George Affleck 16/04/2010

George Affleck advocates an integrated communications approach for promoting arts organizations.

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The United States is a Foreign Country, too

By: Gary Wells 16/04/2010

A lot has been said and written about the embarrassing blunders made by Americans as they grapple with different cultures around the world. But, writes Gary Wells, global businesses have made their fair share of humiliating mistakes in the U.S. too, and sh

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Connective Tissue for a ‘Glocal’ World

By: Kathy Tunheim 16/04/2010

As Worldwide President of one of the largest global PR organizations, IPREX, Kathy Tunheim sees a need for new ways of balancing global scale and local expertise in building brands and reputations.

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Turning Good Relationships into Great Ones

By: Suki Thompson 16/04/2010

The relationship between client and agency is notoriously hard to get right and harder still to sustain. Suki Thompson offers advice on avoiding the pitfalls and delivering what clients crave.

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Measuring the Long Tail

By: Claire Spencer 16/04/2010

Claire Spencer believes a paradigm shift is necessary whereby measurement of PR effectiveness is considered from the perspective of the target audience.

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Serving Coke to Dr Frankenstein

By: Sonya H. Soutus 16/04/2010

If you had the power to create the ideal in-house PR person, what skills would you bestow on them? Sonya H. Soutus reveals how Coca-Cola is exploring such ideas to ensure it is well-placed to meet new challenges.

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