Thought Leadership Essays

IPRA thought leadership essays deliver relevant content for anyone involved in international communications. They provide insight on the live issues that matter in the fast-changing world of Public Relations.

Orientalism and the Floating World of the Middle East – Metonyms and Misunderstandings

By: Jonathan Wilson 09/06/2011
author"s portrait Three critical success factors for PR professionals, looking to be part of the nascentand transformational hybrid cultures ruminating in the Middle East, involve becoming: (1) armed with rolling netnographic data, (2) surrogate cultural chameleons, and (3)

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Rebuilding Trust in Business

By: Chris Atkins 21/03/2011
author"s portrait The global financial meltdown has presented professional communicators with a daunting challenge, writes Chris Atkins.

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The Hollow Corporation

By: Brendon Craigie 21/03/2011
author"s portrait Businesses are still failing to take advantage of an increasingly diverse stakeholder environment, says Brendon Craigie.

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Creating Earthquake Insurance Awareness

By: Duygu Cavdar 21/03/2011
author"s portrait A tour of provinces near geological fault lines is the centerpiece of an ambitious campaign to boost uptake of Compulsory Earthquake Insurance in Turkey. By Duygu Cavdar.

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Does Global Public Relations Exist?

By: Amanda Glasgow 21/03/2011
author"s portrait Amanda Glasgow poses a question that may seem paradoxical given the nature of her job.

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Optimizing Sponsorship in Spain

By: Sergi Guillot 21/03/2011
author"s portrait Proving and maximizing sponsorship ROI can be a major headache. Sergi Guillot explains how his company used monitoring and analysis expertise to help Vodafone drive improved performance from its Spanish sponsorship portfolio.

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Reflections on Inflections

By: Aedhmar Hynes 21/03/2011
author"s portrait The relentless growth of all things digital is blurring boundaries and precipitating change on a massive scale. Going forward, writes Aedhmar Hynes, the PR sector needs to invest heavily in training so that the best parts of traditional communications can

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Too Few Companies Speak with One Voice

By: Jutta Lorberg 21/03/2011
author"s portrait IR and PR should be more closely integrated than is generally the case, asserts Jutta Lorberg.

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Multi-market Reach with a Local Touch

By: Sonya Madeira Stamp 21/03/2011
author"s portrait Sonya Madeira Stamp provides an independent agency’s perspective on the challenges of achieving reach across a large region.

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All in The Family

By: Sarah Robarts 21/03/2011
author"s portrait Optimizing collaboration between complementary clients on an agency roster can create mutually beneficial synergies and make events much more compelling. By Sarah Robarts.

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