Thought Leadership Essays

IPRA thought leadership essays deliver relevant content for anyone involved in international communications. They provide insight on the live issues that matter in the fast-changing world of Public Relations.

The Demands of Digital Journalism

By: Giles Fraser 18/09/2010
author"s portrait Sweeping changes to the media landscape are having a profound impact on the PR industry. Giles Fraser presents the findings of a multi-country study into the rapidly-evolving working practices of journalists.

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Face the Facts About Facebook’s B2B Limitations

By: Piers Finzel 18/09/2010
author"s portrait The hype surrounding social networks has raised the expectations of clients in the B2B sector. Piers Finzel warns that Facebook et al are not always an appropriate part of the communications mix.

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The Challenges a Headhunter Faces in Asia

By: Emma Dale 18/09/2010
author"s portrait Emma Dale outlines some major differences between Europe and the Far East relating to recruitment, talent development and staff retention.

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Local Flavours

By: Anja D’Hondt 18/09/2010
author"s portrait Delivering successful multi-country campaigns within Europe involves adjusting formats to meet local preferences, writes Anja D’Hondt.

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Ahead of the Curve

By: Bill Cowen 18/09/2010
author"s portrait Bill Cowen, president of PR Boutiques International, discusses the strategic benefits of boutique firms in ongoing times of change and challenge.

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Class C: One Man’s Story

By: Deborah Charnes Vallejo 18/09/2010
author"s portrait Insightful consumer research presented at the IPRA World Congress in Peru was brought to life for Deborah Charnes when she met a young man from Lima who personified many of the findings and impressed the author with his motivation, initiative and the hard

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The Globalization of PR Education?

By: Bruce Berger 18/09/2010
author"s portrait A growing body of research is at last presenting a clearer picture of how PR is taught across the world. Bruce Berger believes it is high time to discuss a global core curriculum.

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Golden Reflections

By: Jean-Pierre Beaudoin 18/09/2010
author"s portrait Professional homogeneity and cultural diversity have made it a rich year for the IPRA Golden World Awards, writes chairman of the judging panel Jean-Pierre Beaudoin.

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When Sustainability and Cost-Cutting Collide

By: Christoph Schwartz 18/06/2010
author"s portrait Sustainability has become a mantra for many organisations, but with few corporations immune to the impact of the difficult global economy, are some of the tenets of sustainability being forsaken amid the pressure to cut costs? Christoph Schwartz considers

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Building Trust in a Shrinking World

By: Mike Regester 18/06/2010
author"s portrait Times have changed in the 16 years since Mike Regester set up his crisis management agency. Technology and a hugely accelerated news cycle have had a profound effect, yet the ‘soft skills’ needed to safeguard reputation have never been more important.

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