Thought Leadership Essays

IPRA thought leadership essays deliver relevant content for anyone involved in international communications. They provide insight on the live issues that matter in the fast-changing world of Public Relations.

Shell takes Aim at Misreporting

By: Olav Ljosne 20/12/2010
author"s portrait Corporate communications must adapt to new media realities. For Shell that means following strict guidelines on public disclosure of oil spills and deciding when or indeed whether to set the record straight when inaccurate stories appear in the media. By O

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Demystifying PR in the Nordic Region

By: Garry Lockwood 20/12/2010
author"s portrait n PR terms at least, the Nordic markets are often misunderstood. Garry Lockwood offers some advice on effective communications in this affluent region of Europe.

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A World in Trust

By: Sandra Macleod 20/12/2010
author"s portrait Leadership and performance measures are essential to re-ignite trust and sustainability, writes Sandra Macleod.

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Let your Customers do your PR for you

By: Crispin Manners 20/12/2010
author"s portrait Allowing customers a platform from which to voice their opinions about you can be daunting. However, reviews and recommendation have a massive impact on buying behaviour, says Crispin Manners.

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Latin American Professionals Look at the Future

By: Juan-Carlos Molleda 20/12/2010
author"s portrait Juan-Carlos Molleda outlines the findings of a pan-regional survey on trends in Public Relations and Communication Management.

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The Socialization of Communications in Latin America

By: Victoria Osorio 20/12/2010
author"s portrait There has been a massive growth in the Internet Penetration Rate across South America during the past decade, writes Victoria Osorio

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Institutional PR across the European Union

By: Alia Papageorgiou 20/12/2010
author"s portrait The European Commission faces some major challenges in communicating its activities and the rights of half a billion citizens across the European Union’s 27 countries, writes Alia Papageorgiou.

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Face to Face with the Future

By: Sara Render 20/12/2010
author"s portrait Sara Render of independent PR network ECCO argues that international PR practitioners are going to need a broader skills set, range of communications tools and investment in the face of over-extended on and off line media channels.

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Innovation is Key – Now More than Ever?

By: Jonathan Shillington 20/12/2010
author"s portrait As 2010 draws to a close Jonathan Shillington believes it has been a year in which the PR profession has had to adapt more rapidly than ever before.

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Exaggerated? Reports of the Death of Internal Communications

By: Stuart Smith 20/12/2010
author"s portrait A discussion on an online business networking site prompted Stuart Smith to share his own views on the health and standing of Internal Communications, its value proposition and role in delivering transformational strategies.

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