Thought Leadership Essays

IPRA thought leadership essays deliver relevant content for anyone involved in international communications. They provide insight on the live issues that matter in the fast-changing world of Public Relations.

Nord Stream’s PR Pipeline

By: Jens D. Mueller 05/09/2011
author"s portrait A massive energy infrastructure project in the Baltic Sea has been brought in on schedule with the help of a communications programme that successfully managed open dialogue with a large number of interested parties

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From Press Spokesperson to Conductor of Dialog

By: Joerg Mueller-Duenow. 05/09/2011
author"s portrait A new self-image of public relations practitioners is emerging as job roles evolve to take account of the changing nature of communications.

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Is There Value in Your Value Proposition?

By: Ann Whyte 05/09/2011
author"s portrait Some PR agencies get bogged down in value propositions for their own businesses that have little relevance to client needs. Ann Whyte pinpoints where many go wrong.

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Keeping Britain Smiling

By: Scott Wilson 05/09/2011
author"s portrait A recent brand-building campaign for Colgate-Palmolive shows how PR can take a leading role in integrated communications and thereby deliver credible and engaging stories. By Scott Wilson.

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To Boldy Go...

By: Andrew Ager 09/06/2011
author"s portrait International sport is changing shape. With global events scheduled to take place in new markets, Andrew Ager analyses the emerging marketing opportunities.

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Change is Good...isn’t it?

By: Tony Burgess-Webb 09/06/2011
author"s portrait Tony Burgess-Webb looks at the implications for the PR industry of some major changes in the communications environment.

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Pharma’s Big Reputation Issues

By: Elaine Cruikshanks 09/06/2011
author"s portrait The pharmaceutical sector in the European Union (EU) faces plenty of Public Affairs challenges. By Elaine Cruikshanks.

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Pan-European PR Campaign Management

By: Deborah Gray 09/06/2011
author"s portrait Deborah Gray is scathing about some of the pan-European PR campaigns managed out of the UK. Here she offers tips on avoiding pitfalls, misunderstandings and clashes of culture.

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For The Love of Print

By: Ken Hong 09/06/2011
author"s portrait Ken Hong is becoming ever more reliant on digital channels for his news fix, yet still finds himself drawn to print media.

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The Japan Model

By: Takashi Inoue 09/06/2011
author"s portrait There is much for the rest of the world to learn from the terrible problems Japan currently faces and its approach to dealing with them. By Takashi Inoue.

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