Thought Leadership Essays

IPRA thought leadership essays deliver relevant content for anyone involved in international communications. They provide insight on the live issues that matter in the fast-changing world of Public Relations.

Where The Truth Lies

By: Julia Hobsbawm 18/06/2010
author"s portrait Information proliferates as never before and it is harder than ever to establish the veracity of a story. With so many ‘facts’ open to interpretation, transparency and truthfulness should be at the heart of all PR activity, asserts Julia Hobsbawm.

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No Room for Negativity in the Boardroom

By: Peter Hehir 18/06/2010
author"s portrait Although CEOs understand the importance of corporate reputation, too few companies have programmes in place for measuring and improving it, writes Peter Hehir.

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Changing Client Demand in Germany

By: Ulrich Gartner 18/06/2010
author"s portrait 2009 was the worst year for the German PR industry in decades. With budgets for bells and whistles disappearing, qualities like craftsmanship and personal relations are becoming more important again. Ulrich Gartner believes PR agencies may be able to grow

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Autonomy without Anarchy

By: Giles Fraser 18/06/2010
author"s portrait Giles Fraser on how to make the most of your international PR budgets in a constrained financial environment.

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Putting Creative Businesses on the International Map

By: Kerrie Finch 18/06/2010
author"s portrait Amsterdam-based Kerrie Finch specialises in PR for international creative companies. Here she explains what it takes to help such businesses stand out from the crowd.

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A Very Un-British Election

By: Allan Biggar 18/06/2010
author"s portrait t was the newly introduced televised leadership debates rather than digital campaigning that connected with people in the run-up to May’s General Election in the UK. By Allan Biggar.

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A Profession but Less Professionalized

By: Mohammed Abed Said El-Astal 18/06/2010
author"s portrait In response to a recent IPRA Frontline article by Professor Trevor Morris, Dr. Mohammed Abed Said El-Astal sets out to clarify just how much of a profession PR has become.

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Concerted Communications

By: Elisabeth Hilsdorf 16/04/2010
author"s portrait Promoting classical music is tougher than ever but at the world-renowned Berliner Philharmoniker orchestra smart PR, marketing and educational initiatives are hitting the right notes. By Elisabeth Hilsdorf.

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Dealing with an ‘Alien’ Invader

By: Judith Hamblyn 16/04/2010
author"s portrait A major social marketing campaign was implemented in a bid to limit the spread of an unwanted organism in New Zealand’s lakes and rivers. Judith Hamblyn sets out this successful programme in detail.

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The Value of Ideas

By: Graham Goodkind 16/04/2010
author"s portrait Graham Goodkind believes that the most important thing an agency does is create intellectual property and that the delivery of great ideas should be reflected in fee calculation.

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