Thought Leadership Essays

IPRA thought leadership essays deliver relevant content for anyone involved in international communications. They provide insight on the live issues that matter in the fast-changing world of Public Relations.

Brands in the Destination Economy

By: Emma Johnson 09/06/2011
author"s portrait Destinations need to be marketed as brands with a differentiated image and a story to tell, says Emma Johnson

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Building Businesses Through External Relations

By: Erik Jonnaert 09/06/2011
author"s portrait A change in focus has upgraded the role of practitioners in public relations and public affairs as companies have had to take a more long-term, strategic approach to communications. By Erik Jonnaert.

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The Hermit Kingdom Reconnects

By: Tyler Kim 09/06/2011
author"s portrait The South Korean economy is in good shape and the country’s consumers are well-educated and gadget-loving. However, writes Tyler Kim, wariness of foreign owned companies still persists.

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Corporate Volunteering – From Social to Business Case

By: Georg Lahme 09/06/2011
author"s portrait Volunteering initiatives can deliver significant added value for internal and external communications, says Georg Lahme

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The Case for Individual Morality, Responsibility and Tolerance

By: Richard Linning 09/06/2011
author"s portrait The new IPRA Code of Conduct refers specifically to the rights of all parties to state their case and express their views. IPRA President Richard Linning assesses this in a historical context and also explores the implications in today’s world.

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Brand MENA: A Business Confidence Restoration Challenge

By: Andrew Mackay 09/06/2011
author"s portrait Andrew Mackay assesses the challenges now facing the inward investment and tourism authorities in the Middle East and North Africa.

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Moving out of Brazil’s Shadow

By: Alistair McLeish 09/06/2011
author"s portrait As a dynamic BRIC country and high profile host to forthcoming global sporting events, Brazil attracts vast amounts of attention. However, argues Alistair McLeish, some of its South American neighbours may well offer better investment prospects.

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Seeing the Wood Despite the Trees

By: Sean O’Neill 09/06/2011
author"s portrait Heineken’s decade-long sustainability programme Brewing a Better Future underlines the importance of dialogue and engagement, reports Sean O’Neill.

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Brand and Reputation in the Boardroom

By: Koenraad van Hasselt 09/06/2011
author"s portrait Dutch CEOs do not see themselves as the personification of the company. They do, however, accept the role of figurehead, particularly during difficult times. This is one of the conclusions of the research study Brand and Reputation in the Boardroom carried

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Litigation PR Came Late to Germany

By: Rainer Westermann 09/06/2011
author"s portrait The importance of Litigation PR in Germany is set to grow over the next few years, writes Rainer Westermann.

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