Thought Leadership Essays

IPRA thought leadership essays deliver relevant content for anyone involved in international communications. They provide insight on the live issues that matter in the fast-changing world of Public Relations.

ITL #109 Employee advocates: unlocking the potential of your most valuable audience

By: Richard Millar 04/02/2015
author"s portrait How can employers realise the value of employees as influential corporate and brand ambassadors? By Richard Millar.

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ITL #108 Splat the rat: responding to the influence of social media on government policy

By: Richard Jukes 27/01/2015
author"s portrait Old-style tribal political allegiances are being eroded and governments are having to make ever more policy U-turns. Why? Because of the pressure applied via social media. By Richard Jukes.

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ITL #107 Corporate public relations in Latin America: building committed and fruitful stakeholder alliances

By: Amybel Sánchez de Walther 19/01/2015
author"s portrait Due to the professionalisation and maturity achieved by PR in the Latin American region, the discipline has become a communicational paradigm ever closer to the leadership of the corporations, with a strong influence on core business goals. By Amybel Sánch

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ITL #106 Luxury & CSR in Asia: reconciling apparent contradiction

By: Jean-Michel Dumont 12/01/2015
author"s portrait For businesses focused on the luxury market, CSR initiatives stand a greater chance of success if they occupy a unique niche that resonates with both the brand’s DNA and the particular society in which it operates. By Jean-Michel Dumont.

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ITL #105 Agency leadership: PR’s perennial people problem

By: Jonathan Simnett 05/01/2015
author"s portrait It’s still commonplace for agency bosses not to understand what attracts and motivates employees in terms of company culture and personal development. By Jonathan Simnett.

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ITL #104 A new era in Caribbean diplomacy: the making of a Diplomatic Academy

By: Maria Rivas-McMillan 22/12/2014
author"s portrait The newly launched Diplomatic Academy of the Caribbean has an ambitious mandate to enhance understanding and practice in the field of diplomacy. By Maria Rivas-McMillan.

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ITL #103 All politics are local: gaining public support for age-friendly communities worldwide

By: Pender M. McCarter 17/12/2014
author"s portrait Harnessing ‘gray power’ by better serving the needs of an influential older population is becoming increasingly important. By Pender M. McCarter.

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ITL #102 A change of government: how uncertainty impacts on public affairs

By: Karl G. Rickhamre 10/12/2014
author"s portrait The emergence of a new coalition government in Sweden following the September 2014 elections has reshaped the political landscape and has significant implications for public affairs firms. By Karl G. Rickhamre.

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ITL #101 "I love advertising because I love lying": Seinfeld’s barbs point the way to consumer happiness

By: Deepa Dey 03/12/2014
author"s portrait It’s time for communicators to build brands by giving proper consideration to the ‘hopeful’ consumer. By Deepa Dey.

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ITL #100 The key to communicating clearly – box the tics

By: Jonathan Simnett 02/12/2014
author"s portrait Sloppy language, jargon, cliché, padding and other forms of lazy communication can be annoying and sometimes even damaging to your prospects. It’s time to stamp out bad habits. By Jonathan Simnett.

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