Thought Leadership Essays

IPRA thought leadership essays deliver relevant content for anyone involved in international communications. They provide insight on the live issues that matter in the fast-changing world of Public Relations.

ITL #157 If you were a brand: what would it say about you?

By: Rob Shimmin 08/02/2016

There may be a big gap between how you are seen by others and how you would like to be seen. Paying attention to your personal branding could change that. By Rob Shimmin.

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ITL #156 Assertion-driven journalism: eroding trust in reporting provides a challenge for PR

By: Ulrich Gartner 01/02/2016

Declining trust in media reporting has led many corporate communicators to rethink how they deal with enquiries from journalists. By Ulrich Gartner.

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ITL #155 Professional accountability: why PR?

By: Kirk Hazlett 25/01/2016

Communicators must be able to “connect the dots” to demonstrate the direct impact of PR activity on specific campaign goals, such as boosting sales. By Kirk Hazlett.

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ITL #154 Africa is rising: and this time it’s different

By: Janet Kabue-Kimani 18/01/2016

Open democracy and a growing middle class are fuelling an entrepreneurial boom in East Africa. By Janet Kabue-Kimani.

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ITL #153 Beyond CSR: the move towards social innovation

By: Hil Berg 11/01/2016

As corporate social responsibility (CSR) finally comes of age, do the next steps lie in the developing arena of social innovation? By Hil Berg.

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ITL #152 Trends transforming communications: in the Middle East and beyond

By: Tara Rogers 04/01/2016

The communications landscape is altering at unprecedented speed, presenting PR practitioners with challenges and opportunities. By Tara Rogers.

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ITL #151 The mid-way scenario: an oblique take on reputation management

By: Piers Schreiber 21/12/2015

Organisations stand a far better chance of surviving a crisis in good shape if they have already laid the foundations of ‘forgiveability’. By Piers Schreiber.

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ITL #150 Best person for the corporate affairs job: why instinct matters as much as intellect

By: Sue Foley 14/12/2015

Corporate affairs is an increasingly influential and demanding role. All the more reason to think very carefully when recruiting to the team. By Sue Foley.

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