By:
Nidal Abou Zaki
06/05/2015
Internet penetration in the Arab World is projected to rise rapidly over the next couple of years. As a result, maximizing social media opportunities is increasingly important. By Nidal Abou Zaki.
By:
Steve Kee
22/04/2015
Terrible flooding in Canada had an impact not only on many householder’s lives but also on the way the casualty insurance industry communicated at a time when social media was awash with personal stories about the crisis. By Steve Kee.
By:
Arunava Khan
16/04/2015
Research shows a massive shortfall in life insurance cover in India. Tata AIA is striving to improve matters through media relations, technological solutions and by developing and promoting a high quality insurance agency force. By Arunava Khan.
By:
Gail S. Thornton
08/04/2015
Placing frontline managers at the heart of employee engagement drives helps build relevance and reduces the risk of target audience skepticism. By Gail S. Thornton.
By:
Amybel Sánchez de Walther
25/03/2015
A way to understand the real scope of communications inside an organisation is to know the virtues of its leaders. How capable are they personally when it comes to transferring and spreading information? And how good are they at persuading, motivating and
By:
Andrew Mckenzie
11/03/2015
Hollywood’s willingness to portray PR in a negative light should give the comms industry pause for thought. PR must do more to become the conscience of an organisation. By Andrew Mckenzie.
By:
Jeremy Galbraith
04/03/2015
Accelerating convergence is changing the communication landscape and generating exciting opportunities. By Jeremy Galbraith.
By:
Georgios Kotsolios
25/02/2015
The lightning-fast rise of Digital has triggered a rethink of service models in the communications business. There is a huge opportunity here for Public Relations. By Georgios Kotsolios.
By:
Simon Lloyd
18/02/2015
When hit by a network outage two years ago, UK mobile provider O2 experienced a barrage of complaints and abuse on social media. But an open and honest response helped make brand ambassadors out of customers who had previously felt let down. By Simon Lloyd
By:
Amybel Sánchez de Walther
11/02/2015
The extensive use of social media has restated the role of PR practitioners through a wider field of action and growing participation inside the organisation. PR has become a strategic partner rather than an anonymous and decorative body, requiring complet
