Thought Leadership Essays

IPRA thought leadership essays deliver relevant content for anyone involved in international communications. They provide insight on the live issues that matter in the fast-changing world of Public Relations.

ITL #84 Evolution rules! From lowly supporting role to shaper of strategy

By: Stephanie Rudnick 30/07/2014
author"s portrait Long gone, thankfully, are the days when the best PR could hope for was a role promoting a strategy defined by others. Today it’s about creating a bigger picture. By Stephanie Rudnick.

read more / Comments

ITL #83 Immediate strategic advantage and long-term reputation: is there a conflict?

By: Michaela Paudler-Debus 23/07/2014
author"s portrait The global business landscape is more competitive than ever. However, companies that respect fundamental values may have an edge over their rivals. By Michaela Paudler-Debus.

read more / Comments

ITL #82 Sentiment, context and influence: are you listening to your customers?

By: Louise Roberts 16/07/2014
author"s portrait Social media generates vast amounts of so-called unstructured data that provides a pointer to consumer sentiment. But that’s only the beginning. By Louise Roberts.

read more / Comments

ITL #81 Transparency: trust must be the goal of governments, civil society organizations and corporations

By: Dean Kruckeberg 09/07/2014
author"s portrait The onus is on public relations practitioners to encourage transparency in their organizations and to resist pseudo-transparency. By Dean Kruckeberg and Marina Vujnovic.

read more / Comments

ITL #80 Change management: understanding the communicator’s critical role

By: Joanne Kennedy 02/07/2014
author"s portrait For Sanofi Canada, a head office move during a period of significant cultural change provided a golden opportunity to build greater collaboration and boost employee engagement. By Joanne Kennedy.

read more / Comments

ITL #79 Dealing with complexity and contradiction: the difficult (digital) dialogue

By: Øyvind Ihlen 25/06/2014
author"s portrait There is more to dialogue than feedback loops or two-way symmetrical communication – it is an orientation, which may sit uncomfortably in an organizational setting. By Øyvind Ihlen.

read more / Comments

ITL #78 Rise of the deep technical influencers: the transformation of tech PR in the Netherlands

By: Eric Dragt 18/06/2014
author"s portrait The once potent technology press is now far thinner on the ground. With fewer tech journalists around, well-informed local bloggers have become the key influencers. By Eric Dragt.

read more / Comments

ITL #77 Overcoming persistent stereotypes: the battle against LGBT discrimination

By: Richard Waters 11/06/2014
author"s portrait Although June is Gay Pride Awareness Month, public relations continues to struggle with LGBT equality. By Richard Waters.

read more / Comments

ITL #76 Leading and following: Twitter management for communication pros

By: Roger Darnell 04/06/2014
author"s portrait To follow or not to follow? What are the best Twitter-handling strategies? By Roger Darnell

read more / Comments

ITL #75 Organizations under attack: building reputations from the inside out

By: Heath Applebaum 28/05/2014
author"s portrait Protecting your organization’s most valuable and vulnerable asset means understanding that the walls that once separated internal from external comms have crumbled. By Heath Applebaum.

read more / Comments

Welcome to IPRA
Log in
Sign up


Authors

Archive

July (2)
June (5)
May (4)

July (5)
June (4)
May (4)

July (5)
June (4)
May (5)

July (4)
June (4)
May (5)

July (4)
June (4)
May (5)

July (4)
June (5)
May (4)

July (5)
June (4)
May (4)

July (5)
June (4)
May (4)

July (5)
June (4)
May (5)

July (3)
June (4)
May (5)

July (4)
June (5)
May (5)

July (5)
June (4)
May (4)

July (4)
June (3)
May (3)

June (8)

June (17)
March (15)

June (14)
April (20)

June (16)
April (17)

June (16)
April (13)

July (9)
April (15)

Follow IPRA: