Thought Leadership Essays

IPRA thought leadership essays deliver relevant content for anyone involved in international communications. They provide insight on the live issues that matter in the fast-changing world of Public Relations.

ITL #80 Change management: understanding the communicator’s critical role

By: Joanne Kennedy 02/07/2014
author"s portrait For Sanofi Canada, a head office move during a period of significant cultural change provided a golden opportunity to build greater collaboration and boost employee engagement. By Joanne Kennedy.

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ITL #79 Dealing with complexity and contradiction: the difficult (digital) dialogue

By: Øyvind Ihlen 25/06/2014
author"s portrait There is more to dialogue than feedback loops or two-way symmetrical communication – it is an orientation, which may sit uncomfortably in an organizational setting. By Øyvind Ihlen.

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ITL #78 Rise of the deep technical influencers: the transformation of tech PR in the Netherlands

By: Eric Dragt 18/06/2014
author"s portrait The once potent technology press is now far thinner on the ground. With fewer tech journalists around, well-informed local bloggers have become the key influencers. By Eric Dragt.

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ITL #77 Overcoming persistent stereotypes: the battle against LGBT discrimination

By: Richard Waters 11/06/2014
author"s portrait Although June is Gay Pride Awareness Month, public relations continues to struggle with LGBT equality. By Richard Waters.

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ITL #76 Leading and following: Twitter management for communication pros

By: Roger Darnell 04/06/2014
author"s portrait To follow or not to follow? What are the best Twitter-handling strategies? By Roger Darnell

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ITL #75 Organizations under attack: building reputations from the inside out

By: Heath Applebaum 28/05/2014
author"s portrait Protecting your organization’s most valuable and vulnerable asset means understanding that the walls that once separated internal from external comms have crumbled. By Heath Applebaum.

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ITL #74 Compulsory CSR: Indonesia takes a tough stance but clarity on definitions is lacking

By: Armand Maris 22/05/2014
author"s portrait Disregard for environmental and social responsibility by multinationals operating in Indonesia has triggered a strong legislative response. CSR is now mandatory. By Armand Maris.

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ITL #73 Anonymity is the new black: the rise of incognito tech

By: Ben Maynard 14/05/2014
author"s portrait The ease with which personal information can now be shared is putting consumers on their guard. With new technologies and devices emerging all the time, people are waking up to the threats posed to their anonymity. By Ben Maynard and Elaine Cameron.

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ITL #72 Continuous learning: an international perspective

By: Sheena Thomson 07/05/2014
author"s portrait A commitment to continuous learning is not simply a training compliance matter. It’s a necessity for competitive survival. By Sheena Thomson.

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ITL #71 Collision culture: gaining an innovative edge through cross-pollination

By: Rachel Bell 30/04/2014
author"s portrait Technological change and the lightning speed of global communications are fuelling the creative collision of ideas. Businesses able to spot the cultural trends and make the most of disparate thinking will put themselves at an advantage. By Rachel Bell.

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