By:
Jacquie L’Etang
18/12/2013
The gap between PR theory and practice is not always easily bridged. How self-aware are senior practitioners and how much do they interrogate their thinking when making decisions? By Jacquie L’Etang and Mandy Powell.
By:
Joy Scott
17/12/2013
Boutique PR agencies are increasingly adept at working with clients on communications assignments that involve an international dimension. By Joy Scott.
By:
Kerrie Finch
11/12/2013
Young innovators in the creative industry are doing far more than getting a foot on the lower rungs of the career ladder. By Kerrie Finch
By:
Khamisi McKenzie
04/12/2013
Given how quickly the communications landscape is changing, is ‘experience’ quite as valuable as it used to be? By Khamisi McKenzie.
By:
Malcolm McDonald
28/11/2013
If Marketing is to demonstrate its true value to an organisation, Finance Directors should be able to put 10 key questions to their CMOs – and expect to get the right answers. By Malcolm McDonald.
By:
Bob Pickard
20/11/2013
PR’s lack of strong senior leadership on global warming work is an embarrassment to the industry. By Bob Pickard.
By:
Piotr Czarnowski
13/11/2013
Tracking down official spokespersons in Poland all too frequently requires supreme effort. This problem is symptomatic of a bigger picture in which access to information remains challenging. By Piotr Czarnowski.
By:
Lydia Lei Lee
06/11/2013
Chinese enterprises are frequently encumbered by negative perceptions outside their homeland. The remedy involves beefing up opinion-shaping mechanisms to tell their story more persuasively. By Lydia Lei Lee.
By:
Dennis Landsbert-Noon
28/10/2013
Many organisations still have their heads in the sand when it comes to social media crisis planning – and as a result are inviting damage to their reputation. By Dennis Landsbert-Noon and Marek Zaremba-Pike.
By:
Elina Melgin
23/10/2013
Although women account for a significant majority of PR practitioners in many countries, men still occupy the lion’s share of top jobs. By Elina Melgin.
