By:
Tarek Lasheen
24/02/2014
The eye-watering valuation Facebook has put on Whatsapp is revealing as it points to the giant social network’s own weaknesses. By Tarek Lasheen.
By:
Jeremy Galbraith
19/02/2014
With change happening so fast, everyone in the public relations industry has half an eye on what lies just around the corner. Jeremy Galbraith identifies the major trends shaping communication for the year ahead.
By:
Mina Jasarevic
12/02/2014
In tough fundraising times, nonprofit organizations can fall prey to prominent donors calling the shots. But canny PR can help NPOs regain control. By Mina Jasarevic.
By:
Tasos Pagakis
05/02/2014
Far-reaching technological changes are having a profound effect on communications and brand reputation. This has huge consequences for the competence development and service models of agencies. By Tasos Pagakis.
By:
Peter Walker
29/01/2014
Last summer’s Gezi Park protests in Istanbul raised some profound issues relating to the future of media. Trust in Turkey’s traditional media outlets plummeted as citizens relied instead on social media for a picture of events. By Peter Walker.
By:
Tom Watson
23/01/2014
Measurement has been a concern for the PR profession for the best part of a century. Today, agreeing on value from the outset lies at the heart of true insight into whether communication is effective or not. By Tom Watson.
By:
Francois Baird
15/01/2014
Companies wishing to influence policy in African democracies must marshal arguments that are in the wider interest and back them up with trusted, relevant statistics. By Francois Baird.
By:
Elaine Cameron
08/01/2014
Ubiquitous access to the internet, social media channels, smartphones and tablets, coupled with innovations mean patients have the ability to take control of their own health as never before. By Elaine Cameron.
By:
Bill Royce
03/01/2014
Climate change is the greatest risk facing humanity, and is already imposing substantial costs. What are our obligations as IPRA Members? By Bill Royce.
By:
Jacquie L’Etang
18/12/2013
The gap between PR theory and practice is not always easily bridged. How self-aware are senior practitioners and how much do they interrogate their thinking when making decisions? By Jacquie L’Etang and Mandy Powell.
