Thought Leadership Essays

IPRA thought leadership essays deliver relevant content for anyone involved in international communications. They provide insight on the live issues that matter in the fast-changing world of Public Relations.

ITL #106 Luxury & CSR in Asia: reconciling apparent contradiction

By: Jean-Michel Dumont 12/01/2015
author"s portrait For businesses focused on the luxury market, CSR initiatives stand a greater chance of success if they occupy a unique niche that resonates with both the brand’s DNA and the particular society in which it operates. By Jean-Michel Dumont.

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ITL #105 Agency leadership: PR’s perennial people problem

By: Jonathan Simnett 05/01/2015
author"s portrait It’s still commonplace for agency bosses not to understand what attracts and motivates employees in terms of company culture and personal development. By Jonathan Simnett.

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ITL #104 A new era in Caribbean diplomacy: the making of a Diplomatic Academy

By: Maria Rivas-McMillan 22/12/2014
author"s portrait The newly launched Diplomatic Academy of the Caribbean has an ambitious mandate to enhance understanding and practice in the field of diplomacy. By Maria Rivas-McMillan.

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ITL #103 All politics are local: gaining public support for age-friendly communities worldwide

By: Pender M. McCarter 17/12/2014
author"s portrait Harnessing ‘gray power’ by better serving the needs of an influential older population is becoming increasingly important. By Pender M. McCarter.

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ITL #102 A change of government: how uncertainty impacts on public affairs

By: Karl G. Rickhamre 10/12/2014
author"s portrait The emergence of a new coalition government in Sweden following the September 2014 elections has reshaped the political landscape and has significant implications for public affairs firms. By Karl G. Rickhamre.

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ITL #101 "I love advertising because I love lying": Seinfeld’s barbs point the way to consumer happiness

By: Deepa Dey 03/12/2014
author"s portrait It’s time for communicators to build brands by giving proper consideration to the ‘hopeful’ consumer. By Deepa Dey.

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ITL #100 The key to communicating clearly – box the tics

By: Jonathan Simnett 02/12/2014
author"s portrait Sloppy language, jargon, cliché, padding and other forms of lazy communication can be annoying and sometimes even damaging to your prospects. It’s time to stamp out bad habits. By Jonathan Simnett.

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ITL #99bis Sustainability reports: what are they good for?

By: Genevieve Hilton 26/11/2014
author"s portrait Deciding on the what, when and how of sustainability reporting is a big headache for large corporations. But reporting professionally and consistently while engaging stakeholders around your Corporate Responsibility activities will ensure it’s a worthwhile

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ITL #99 PR as a lead strategic discipline: holding ourselves to a higher standard

By: Joe Cohen 19/11/2014
author"s portrait Although the opportunity for PR to become the "lighthouse discipline" has never been greater, practitioners must avoid falling prey to negative tendencies. By Joe Cohen.

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ITL #98 Spin city fights back: egos, fear and loathing in the by-line business

By: Evelyn John Holtzhausen 12/11/2014
author"s portrait Journalists should spend more time on breaking great stories and less on berating PR for its shortcomings. By Evelyn Holtzhausen.

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