By:
Burton St. John III
15/10/2013
There is a major role for PR to play in conveying the persona of an organization in a manner that allows it to claim it is immersed in the everyday life of its stakeholders. By Burton St. John III.
By:
Jonathan Hemus
09/10/2013
Organisations must revisit five areas within their crisis planning to ensure they are well prepared to protect their reputation when threats arise. By Jonathan Hemus.
By:
Mike Bruhn
02/10/2013
Banks and other financial institutions in Asia have become increasingly discerning in carving out their own niches in arts sponsorship. By Mike Bruhn.
By:
Judith Moore
26/09/2013
Confidence in vaccination programmes is a fragile thing. What can be learnt from the UK’s plans to give the flu jab to healthy children? By Judith Moore.
By:
Robert W. Grupp
18/09/2013
Global economies have become so tightly interconnected that companies, governments and entire industries must cooperate in ways that were unimaginable a few years ago. By Robert W. Grupp.
By:
Daniel Rolle
11/09/2013
Research among global companies underlines the fact that the key to survival lies in identifying and communicating corporate purpose. By Daniel Rolle.
By:
Risë Birnbaum
05/09/2013
You’re in the fortunate position of having a celebrity spokesperson at your disposal for a whole day. So how do you optimize their time to deliver the maximum possible exposure and impact? By Risë Birnbaum.
By:
Margaret Key
21/08/2013
Perceptions of Korea have changed radically in recent years as its commercial powerhouses and pop culture have increasingly come to the fore internationally. But the evolution of PR in the country still has some way to go due in part to the strict hierarch
By:
Kirk Hazlett
14/08/2013
How can anyone involved in a business that centers on education – of stakeholders and other audiences – place little value on their own professional development? If practitioners are to provide their employers or clients with the best communications servic
By:
Alex He
09/08/2013
The underlying health of the luxury market in China remains strong. Yet while a degree of localization can be helpful for upscale brands, getting the balance right can be tricky. By Alex He.
