By:
David Zucker
07/08/2013
Too much CSR communications remains irrelevant or misses the mark because it fails to tell the story of who really benefits. Companies need to re-think how they talk about their CSR commitments so that what they say and how they say it is more meaningful t
By:
Giselle Bodie
01/08/2013
Media evaluation providers should feature more prominently in PR consultancies’ social media campaign strategies to help set measurable business objectives, not brought in later when it may prove more difficult to qualify outcomes to a client, argues Salie
By:
Nicholas Karides
24/07/2013
The nature and perception of leadership today differs remarkably from that seen in the 20th century, due in part to sweeping changes to the media landscape. Nicholas Karides reflects on the challenges facing leaders, particularly those in the European Unio
By:
Tom Liacas
18/07/2013
gnoring the differences in attitudes, behaviour and tone that distinguish social media from traditional media is a sure-fire way to put reputation at risk. But steps can be taken that will reduce the chances of triggering a crisis. By Tom Liacas.
By:
Li Hong
10/07/2013
After a slow start, the use of data analytics is gathering pace. Those able to gain true insight into online consumption patterns and segment audiences meaningfully stand to be the big winners. By Li Hong.
By:
Kerrie Finch
03/07/2013
Rejuvenating a tired brand presents many creative challenges. Not least in deciding whether a little nip and tuck is sufficient, or if a bigger overhaul is required. By Kerrie Finch.
By:
Inna Alexeeva
27/06/2013
Talent management and professional development are essential in the creation of successful PR teams. But managers often struggle to determine how best to evaluate employees. By Inna Alexeeva.
By:
Andrea Cornelli
12/06/2013
With consumers expecting more information and responsible behavior. By Andrea Cornelli.
By:
Valéria Café
04/06/2013
Too many companies still communicate in an uncoordinated way because they have not invested in developing a solid strategy. By Valéria Café.
By:
Simon Poulter
23/05/2013
There’s plenty of anecdotal evidence that overworked beat reporters habitually delete press releases from overflowing inboxes after barely a second glance. This raises difficult questions about the role of this classic communications tool. By Simon Poulter
