Thought Leadership Essays

IPRA thought leadership essays deliver relevant content for anyone involved in international communications. They provide insight on the live issues that matter in the fast-changing world of Public Relations.

ITL #60 Hot time: summer in the city

By: Peter Walker 29/01/2014
author"s portrait Last summer’s Gezi Park protests in Istanbul raised some profound issues relating to the future of media. Trust in Turkey’s traditional media outlets plummeted as citizens relied instead on social media for a picture of events. By Peter Walker.

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ITL #59 Keep calm and evaluate: encouraging PR practitioners to measure effectively

By: Tom Watson 23/01/2014
author"s portrait Measurement has been a concern for the PR profession for the best part of a century. Today, agreeing on value from the outset lies at the heart of true insight into whether communication is effective or not. By Tom Watson.

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ITL #58 The unrecognized democracy benefit: influencing policy in Africa

By: Francois Baird 15/01/2014
author"s portrait Companies wishing to influence policy in African democracies must marshal arguments that are in the wider interest and back them up with trusted, relevant statistics. By Francois Baird.

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ITL #57 The ‘m’ powered patient: mobile and its transformative effects on healthcare

By: Elaine Cameron 08/01/2014
author"s portrait Ubiquitous access to the internet, social media channels, smartphones and tablets, coupled with innovations mean patients have the ability to take control of their own health as never before. By Elaine Cameron.

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ITL #56 Climate change: the heat is on

By: Bill Royce 03/01/2014
author"s portrait Climate change is the greatest risk facing humanity, and is already imposing substantial costs. What are our obligations as IPRA Members? By Bill Royce.

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ITL #55 Wanted: A Community of Practice for Senior Public Relations Practitioners

By: Jacquie L’Etang 18/12/2013
author"s portrait The gap between PR theory and practice is not always easily bridged. How self-aware are senior practitioners and how much do they interrogate their thinking when making decisions? By Jacquie L’Etang and Mandy Powell.

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ITL #54 Putting solutions together in more innovative ways: Do we really need faster horses in multinational PR?

By: Joy Scott 17/12/2013
author"s portrait Boutique PR agencies are increasingly adept at working with clients on communications assignments that involve an international dimension. By Joy Scott.

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ITL #53 Generation Next: Glimpsing the future while nurturing the stars of tomorrow

By: Kerrie Finch 11/12/2013
author"s portrait Young innovators in the creative industry are doing far more than getting a foot on the lower rungs of the career ladder. By Kerrie Finch

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ITL #52 The rules have changed: Is PR a young person’s game?

By: Khamisi McKenzie 04/12/2013
author"s portrait Given how quickly the communications landscape is changing, is ‘experience’ quite as valuable as it used to be? By Khamisi McKenzie.

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ITL #51 Marketing’s self-destructive focus: time to recognise marketers’ real contribution to the creation of shareholder value

By: Malcolm McDonald 28/11/2013
author"s portrait If Marketing is to demonstrate its true value to an organisation, Finance Directors should be able to put 10 key questions to their CMOs – and expect to get the right answers. By Malcolm McDonald.

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