By:
Tarek Lasheen
09/05/2013
The manner in which we share information via social media has dulled our emotional responses, increasingly numbing us to atrocities and distancing us from the things that really matter. By Tarek Lasheen.
By:
Graeme Domm
02/05/2013
A research project among PR practitioners in six countries in South East Asia offers some illuminating insights into the hurdles they need to overcome in order to deliver campaigns that are both appropriate and effective in their local markets. By Graeme D
By:
John Bailey
26/04/2013
Until recently, best practice for an aviation crisis centred on the premise of the Golden Hour. The rise of social media has led to the emergence of a new template. By John Bailey.
By:
Charlotte Chunawala
17/04/2013
There’s the risk when media training of smoothing away too many rough edges, so that when top executives are interviewed they look and sound as if they lack personality, with the result that there is little interest in what they say. By Charlotte Chunawala
By:
Andres Wittermann
10/04/2013
Global brands must put in place a social media strategy that allows for insight into what customers want locally and encourages innovation. By Andres Wittermann.
By:
Elaine Cameron
01/04/2013
Astonishing advances in technology are transforming the way we look at death, creating new business opportunities and raising digital legacy issues. By Elaine Cameron.
By:
Raphaël Mazet
21/03/2013
Disappointing economic news from Brazil has given investors cause for concern. However, M&A activity will likely remain healthy. Raphaël Mazet explains why.
By:
Indira Abidin
14/03/2013
Populist politician Joko ‘Jokowi’ Widodo has used PR and social media to great effect to build support by highlighting his common touch. By Indira Abidin.
By:
Heather Astbury
06/03/2013
Despite the multinational make-up of its workforce and growing media sophistication, the United Arab Emirates remains a market in which PR is seldom used strategically. By Heather Astbury.
By:
Mark Sheehan
27/02/2013
The US PR model is held up as a desirable paradigm around the world. But that does not mean it should automatically be accepted as best practice. By Mark Sheehan.
